How to be remembered for the right reasons #5: Create shared connection
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

7 hours ago • by Alfredo De Massis in Family business • 7 min read
An Italian healthcare firm and Turkish industrial conglomerate show how to tap into existing ideas and knowledge to innovate and stay competitive....
Continue readingSeptember 4, 2025 • by Robert Vilkelis in Brain Circuits • 4 min read
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
September 3, 2025 • by Jennifer Jordan in Governance • 7 min read
Transitioning to the boardroom? Discover the four essentials: your value, mindset, learning journey, and cultural fit to build a successful board career....
September 2, 2025 • by Stéphane J. G. Girod, Renaud Falgas in Consumer Goods • 7 min read
As the luxury sector faces a shrinking consumer base and rising ESG skepticism, Breitling is redefining sustainability as a source of strategic value across its products, supply chains, and brand purpose....
September 2, 2025 • by Ann-Christin Andersen , Karl Schmedders in Audio articles • 9 min read
Dealing with the conflicting demands of price, sustainability, and security of energy supplies is challenging, but it’s a useful way to assess your firm’s resilience and agility....
September 2, 2025 • by Rachel Lewis in Brain Circuits • 3 min read
Learn how the PAR approach empowers employees to co-create solutions, reduce workplace stress, and improve well-being through data-driven action....
September 1, 2025 • by Stefan Michel in I by IMD Podcasts • 2 min read • Podcast available
In this edition of the I by IMD podcast, Stefan Michel and Amar Bhidé discuss risk vs uncertainty, AI’s challenges, and the role of imagination in business....
September 1, 2025 • by Andrew Sharman , Amy Walters Cohen in I by IMD Book Club • 5 min read
IMD’s Andrew Sharman sits down with Amy Walters Cohen, whose award-winning book Ruthlessly Caring challenges conventional leadership – and offers a paradoxical path forward in a world in flux....
September 1, 2025 • by Julia Binder, Manuel Braun in Geopolitics • 9 min read
In the final article of our series, we explore how businesses face hard planetary and geopolitical limits that make the “business as usual” growth model untenable as climate shocks, biodiversity loss, and...
September 1, 2025 • by Yuko Takano in Finance • 7 min read
The climate transition won’t happen from the sidelines. Active investors must step into the conversation, ask better questions, and hold capital to a higher standard. ...
August 28, 2025 • by André Hoffmann in Audio articles • 4 min read
The push for a more ecological way of doing business championed by Europe and China, among others, is cause for hope....
August 28, 2025 • by Robert Vilkelis in Brain Circuits • 4 min read
In leadership, we often mistake complexity for intelligence, believing that technical jargon and detailing every nuance demonstrate expertise. In reality, it signals a failure to master one’s material. In the fourth of...
August 27, 2025 • by Julia Binder, Manuel Braun in Geopolitics • 7 min read
The race for tech sovereignty is intensifying as AI’s growth drives fierce competition for the rare minerals, chips, energy, and talent that underpin advanced computing. Supply chain fragility, geopolitical tensions, and export...
August 26, 2025 • by Richard Baldwin, Michael Yaziji in Audio articles • 11 min read
The rules-based order that underpinned globalization is lurching from an open-source to a closed-source model. But even without the participation of the US, an ‘open hybrid’ system will ensure stability in the...
August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in AI • 3 min read
Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...
August 25, 2025 • by Jean-François Manzoni in CEO Dialogue podcast series • 2 min read • Podcast available
Rohit Jawa, the former CEO of Hindustan Unilever, shares how HUL is driving growth in India through digital transformation, talent, and innovation....
August 25, 2025 • by Julia Binder, Manuel Braun in Geopolitics • 7 min read
After decades of cheap everything, a new economic order is emerging where the old world of unquestioned abundance is over. In the third part of our five-article series, we explore how this...
August 25, 2025 • by Alfredo De Massis in Family business • 8 min read
Is your family firm experiencing conflict? Is a breakdown of a sibling relationship putting a strain on business dynamics? Are board members struggling to find a unanimous way to perform a task?...
August 22, 2025 in CFO Horizons • 6 min read
Diego De Giorgi, Group Chief Financial Officer of Standard Chartered, explains how the bank is navigating global uncertainty, transforming its operations, and why cultural leadership is now central to the CFO role....
August 21, 2025 in White Papers • 8 min read
The business leader’s guide to AI – from strategy to execution...

Once in pole position on the grid, Atlassian Williams F1 Team is rebuilding its competitive advantage. In conversation with Susan Goldsworthy, the company’s Chief Human Resources Officer, Ann Perrins, explains how people, culture, and learning accelerate performance.

Societe Generale CEO Slawomir Krupa on turnaround decisions, fintech pressure, and why long-term discipline beats short-term noise.

Tech executive Katarina Bonde on scaling responsibly, navigating investor tensions, and staying pragmatic in the current AI bubble.

AI may become one of the most significant leadership opportunities for women in decades. Its impact will depend on how capability, governance, and leadership are built around it.

Slawomir Krupa, CEO of Societe Generale, tells Jean-François Manzoni how restoring financial discipline and protecting the bank’s capacity to innovate under pressure helped restore faith in one of Europe’s oldest institutions

The four things successful families do to navigate the uncertainties of the modern world.

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