IMD business school for management and leadership courses

Business Creativity and Innovation Sprint

 Unlock your creative genius.

Business Creativity and Innovation Sprint

 Unlock your creative genius.

Delivery mode

Online

Time commitment

2 weeks (1-2 hours per day)

Fee

CHF 950

Next enrollment deadline

16 February 2024

Sprint format
Business Creativity and Innovation Sprint
Boost your innovation mindset, generate better ideas and transform them into breakthrough solutions.
Duration
2 weeks
Price
CHF 850.00 from CHF 950.00 Early bird ends on 19 January 2024
Next start date
About this Sprint
Why do so many innovative efforts fail? What if there was an easier way to tap into your own creativity, generate better ideas and successfully translate them into breakthrough solutions for your context?

The good news is that you don’t need to be born “creative”. Science confirms that creativity and innovation can be easily learned with the right skills and tools.

The Business Creativity and Innovation Sprint is designed as a step-by-step roadmap that takes you from idea to action. Gain valuable insights from changemakers and innovators in business, design, sports and science that you can easily adapt to your context. You will discover strategies and tools to harness your creative abilities and turn average ideas into great ones.

 

What you’ll learn
  • 1
    Discover the DNA of originality
    • Understand why the most creative thinkers are no different from you.
    • Dive into the science of creativity – how your creative brain works.
    • Discover your own source of creativity and original thinking, at work or in life.
    • Learn how digital tools like AI can augment your creative potential.
  • 2
    How to become a creative machine
    • Recognize the most common innovation and creativity traps to avoid.
    • Develop your capacity to see the world with fresh eyes.
    • Understand how stepping-back can help you regain perspective.
    • Learn how to effectively use your imagination to create out-of-this-world ideas.
  • 3
    Turn creative ideas into breakthrough innovations
    • Understand why creativity is a necessary but not sufficient condition for innovation.
    • Test and refine your ideas until they resonate with customers.
    • Learn why traditional experiments don’t always give you the outcome you want.
    • Develop your ability to adjust to forces that will catalyze or crush your innovation.
  • 4
    Stop sabotaging your ability to innovate
    • Understand why you must first be willing to change yourself, to change the world.
    • Map the many self-imposed constraints that often derail.
    • Improve your capacity to deal with psychological barriers like overconfidence, fear, doubt, and frustration.
Who is this program for?

For executives looking to become more creative, consistent, and effective innovators.

Innovators

You face innovation challenges and need to upgrade the innovativeness of your business.

Intrapreneurs

You are looking to become an intrapreneur in your organization.

Creative thinkers

For all interested in original thinking and creativity. The learning is not limited to any specific, functional or operational role.


Schedule overview

All live sessions are recorded and will be available for replay on the learning platform.

Please select a starting date:
6 November 2023
Live virtual session 1
6 November
08:30-09:30 CET
Sprint overview, networking game
Online module 1
Discovering the DNA of originality
Live virtual session 2
8 November
08:00-09:30 CET
Faculty lecture 1: Creativity and generative AI

Online module 2
How to become a creative machine
Live virtual session 3
10 November
08:30-09:30 CET
Executive guest speaker
Online module 3
How to turn creative ideas into breakthrough innovations
Live virtual session 4
14 November
16:00-17:30 CET
Faculty lecture 2: Making innovation an everyday habit in your team
Online module 4
Stop sabotaging your ability to innovate
Live virtual session 5
16 November
08:30-10:30 CET
Office hours to discuss your project
Peer review
17 November
Submit project for peer review
Feedback
19 November
Submit peer feedback
Live virtual session 6
20 November
Review projects with peers
Certificate
Receive your program certificate
Alien-thinking-cover
Unique methodology

Your Sprint uses a unique methodology developed by IMD Faculty. “Alien Thinking” introduces you to five distinct and reinforcing strategies to transform your ideas into ground-breaking solutions.

  • Attention: Observe problems that need to be solved and solutions that could be improved. 
  • Levitation: Step back to regain perspective. Distance yourself from activity to think more clearly.
  • Imagination: Envision something new or different – see it in your mind’s eye.
  • Experimentation: Turn promising idea into a workable solution that addresses a real need.
  • Navigation: Manage your external environment, adjust to forces that can catalyze or crush your innovation.
Meet your Program Directors
Cyril Bouquet

Anyone can innovate. It’s not a gift – it’s a mindset and skillset you can learn. But its also a set of biases and psychological traps you need to be aware of and learn how to avoid. The ALIEN mindset is ideal for executives facing innovation challenges.

Cyril Bouquet
Professor of Strategy and Innovation

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create change and deliver progress for society.

Challenges he has recently taken on include helping Nestlé to achieve its carbon neutrality objectives, working with O-I Glass to define the company’s ambition…

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create…

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on…

A lot of innovation models tell you what to do, without really explaining why it’s so hard to do it. Before you can start innovating, you must appreciate the cognitive biases that stand in your way at different stages of the process. This Sprint equips you to generate truly breakthrough solutions.

Michael Wade
Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation

Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership. In 2021, he was elected to the Digital Shapers Hall of Fame by a consortium of Swiss business media and launched the Management under the Microscope podcast, in…

Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation,…

Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on…

What participants say about Sprint
Joanna Aleksandrowicz

Principal Consultant/Senior Manager | GFT Group | Poland

An inspirational booster

Sprint is an inspirational booster. It’s a top-class, hands-on experience with engaging workshops, useful case discussions and a set of “ready-to-use” digital transformation tools

Fernanda Giuntini

Vice President | Americana Foods | Dubai, UAE

Simple and powerful

Sprint is so simple and so powerful!!! It gets you engaged and excited to practice the learnings! It’s an exciting journey and far above my expectations!

Adrian Hunn

Chief Executive Officer Zeramex/Dentalpoint | Switzerland

Exceeded my expectations

The online learning experience is outstanding. The mix between live sessions, online learning, and assessments are well balanced. It exceeded my expectations by far.

What is IMD Sprint?

IMD Sprint is a new, accelerated learning experience, distilling the solutions to your biggest business challenges into compact, high-quality sessions of 1-2 hours per day, delivered online over 1-2 weeks. The project-based sprints teach you valuable frameworks and tools that you will apply in real time. The Sprint integrates faculty-led, live virtual interactive classroom with self-paced study. You receive IMD certification on successful completion.

How a Sprint works

Enjoy active participation in the live sessions, interacting with your community, and/or building your project. Each Sprint gives you access to a range of tools and learning platforms designed so you can achieve real impact, fast.

Online

Self-paced learning

Livestream

Interact with faculty and guest speakers

Case studies

Learn from the winners (and losers)

Peer learning

Gain insights from your cohort

Project

Turn learning into your own action plan

Business Creativity and Innovation Sprint
Boost your innovation mindset, generate better ideas and transform them into breakthrough solutions.
Duration
2 weeks
Price
CHF 850.00 from CHF 950.00 Early bird ends on 19 January 2024
Next start date