IMD business school for management and leadership courses

 - IMD Business School  - IMD Business School  - IMD Business School
Business Creativity and Innovation Sprint

 Unlock your creative genius.

Business Creativity and Innovation Sprint

 Unlock your creative genius.

Delivery mode

Online

Time commitment

2 weeks (1-2 hours per day)

Fee

CHF 950

Sprint format
Business Creativity and Innovation Sprint
Boost your innovation mindset, generate better ideas and transform them into breakthrough solutions.
Duration
2 weeks
Price
CHF 950.00
About this Sprint
Why do so many innovative efforts fail? What if there was an easier way to tap into your own creativity, generate better ideas and successfully translate them into breakthrough solutions for your context?

The good news is that you don’t need to be born “creative”. Science confirms that creativity and innovation can be easily learned with the right skills and tools.

The Business Creativity and Innovation Sprint is designed as a step-by-step roadmap that takes you from idea to action. Gain valuable insights from changemakers and innovators in business, design, sports and science that you can easily adapt to your context. You will discover strategies and tools to harness your creative abilities and turn average ideas into great ones.

 

What you’ll learn
  • 1
    Discover the DNA of originality
    • Understand why the most creative thinkers are no different from you.
    • Dive into the science of creativity – how your creative brain works.
    • Discover your own source of creativity and original thinking, at work or in life.
    • Learn how digital tools like AI can augment your creative potential.
  • 2
    How to become a creative machine
    • Recognize the most common innovation and creativity traps to avoid.
    • Develop your capacity to see the world with fresh eyes.
    • Understand how stepping-back can help you regain perspective.
    • Learn how to effectively use your imagination to create out-of-this-world ideas.
  • 3
    Turn creative ideas into breakthrough innovations
    • Understand why creativity is a necessary but not sufficient condition for innovation.
    • Test and refine your ideas until they resonate with customers.
    • Learn why traditional experiments don’t always give you the outcome you want.
    • Develop your ability to adjust to forces that will catalyze or crush your innovation.
  • 4
    Stop sabotaging your ability to innovate
    • Understand why you must first be willing to change yourself, to change the world.
    • Map the many self-imposed constraints that often derail.
    • Improve your capacity to deal with psychological barriers like overconfidence, fear, doubt, and frustration.
Who is this program for?

For executives looking to become more creative, consistent, and effective innovators.

 - IMD Business School
Innovators

You face innovation challenges and need to upgrade the innovativeness of your business.

 - IMD Business School
Intrapreneurs

You are looking to become an intrapreneur in your organization.

 - IMD Business School
Creative thinkers

For all interested in original thinking and creativity. The learning is not limited to any specific, functional or operational role.


Schedule overview

All live sessions are recorded and will be available for replay on the learning platform.

Please select a starting date:
19 February 2024
DAY 1: Live virtual session 1
Sprint overview, networking game
DAY 2: Online module 1
Discovering the DNA of originality
DAY 3: Live virtual session 2
Faculty lecture 1: Creativity and generative AI
DAY 4: Online module 2
How to become a creative machine
DAY 5: Live virtual session 3
Executive guest speaker
DAY 8: Online module 3
How to turn creative ideas into breakthrough innovations
DAY 9: Live virtual session 4
Faculty lecture 2: Making innovation an everyday habit in your team
DAY 10: Online module 4
Stop sabotaging your ability to innovate
DAY 11: Live virtual session 5
Office hours to discuss your project
DAY 12: Feedback
Submit peer feedback
DAY 15: Live virtual session 6
Review projects with peers
Certificate
Receive your program certificate
Alien-thinking-cover - IMD Business School
Unique methodology

Your Sprint uses a unique methodology developed by IMD Faculty. “Alien Thinking” introduces you to five distinct and reinforcing strategies to transform your ideas into ground-breaking solutions.

  • Attention: Observe problems that need to be solved and solutions that could be improved. 
  • Levitation: Step back to regain perspective. Distance yourself from activity to think more clearly.
  • Imagination: Envision something new or different – see it in your mind’s eye.
  • Experimentation: Turn promising idea into a workable solution that addresses a real need.
  • Navigation: Manage your external environment, adjust to forces that can catalyze or crush your innovation.
Meet your Program Directors
Cyril Bouquet - IMD Business School

Anyone can innovate. It’s not a gift – it’s a mindset and skillset you can learn. But its also a set of biases and psychological traps you need to be aware of and learn how to avoid. The ALIEN mindset is ideal for executives facing innovation challenges.

Cyril Bouquet
Professor of Strategy and Innovation

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create change and deliver progress for society.

Challenges he has recently taken on include helping Nestlé to achieve its carbon neutrality objectives, working with O-I Glass to define the company’s ambition…

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create…

Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on…

 - IMD Business School

A lot of innovation models tell you what to do, without really explaining why it’s so hard to do it. Before you can start innovating, you must appreciate the cognitive biases that stand in your way at different stages of the process. This Sprint equips you to generate truly breakthrough solutions.

Michael Wade
Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation

Michael Wade is Professor of Innovation and Strategy. An expert on digital transformation, he holds the Tonomus Professorship in Digital Business Transformation and is Director of IMD’s Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership. In 2021, he was elected to the Digital Shapers Hall…

Michael Wade is Professor of Innovation and Strategy. An expert on digital transformation, he holds the Tonomus Professorship in Digital Business Transformation and is Director of IMD’s Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books…

Michael Wade is Professor of Innovation and Strategy. An expert on digital transformation, he holds the Tonomus Professorship in Digital Business Transformation and is Director of IMD’s Global Center for Digital Business Transformation. An expert in…

What participants say about Sprint
 - IMD Business School
Joanna Aleksandrowicz

Principal Consultant/Senior Manager | GFT Group | Poland

An inspirational booster

Sprint is an inspirational booster. It’s a top-class, hands-on experience with engaging workshops, useful case discussions and a set of “ready-to-use” digital transformation tools.

 - IMD Business School
Fernanda Giuntini

Vice President | Americana Foods | Dubai, UAE

Simple and powerful

Sprint is so simple and so powerful!!! It gets you engaged and excited to practice the learnings! It’s an exciting journey and far above my expectations!

 - IMD Business School
Adrian Hunn

Chief Executive Officer Zeramex/Dentalpoint | Switzerland

Exceeded my expectations

The online learning experience is outstanding. The mix between live sessions, online learning, and assessments are well balanced. It exceeded my expectations by far.

What is IMD Sprint?

IMD Sprint is a fast-paced online learning program delivered in short, highly engaging sessions. Each Sprint includes faculty-led, live virtual sessions (approx. 4 x 1h per week) as well as high quality pre-recorded multimedia content you can watch at your own pace. The total time commitment is approx 1-2 hours per day over 2 weeks. You receive IMD certification on successful completion.

 - IMD Business School

How a Sprint works

After registration, you’ll gain access to IMD online learning portal to set up your profile and complete any necessary pre-work. On the program start date, you’ll be able to access the links to the live virtual sessions, review pre-recorded materials, engage with fellow participants, and work on your project (if applicable).

Live virtual sessions

Interact with faculty and guest speakers

Pre-recorded multimedia content

Engage with high-quality content, available to watch at your own pace

Peer learning

Gain insights from your cohort

Project

Turn learning into your own action plan

Business Creativity and Innovation Sprint
Boost your innovation mindset, generate better ideas and transform them into breakthrough solutions.
Duration
2 weeks
Price
CHF 950.00
 - IMD Business School
 - IMD Business School
 - IMD Business School