IMD business school for management and leadership courses
Business Creativity and Innovation Sprint
The good news is that you don’t need to be born “creative”. Science confirms that creativity and innovation can be easily learned with the right skills and tools.
The Business Creativity and Innovation Sprint is designed as a step-by-step roadmap that takes you from idea to action. Gain valuable insights from changemakers and innovators in business, design, sports and science that you can easily adapt to your context. You will discover strategies and tools to harness your creative abilities and turn average ideas into great ones.
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1Discover the DNA of originality
- Understand why the most creative thinkers are no different from you.
- Dive into the science of creativity – how your creative brain works.
- Discover your own source of creativity and original thinking, at work or in life.
- Learn how digital tools like AI can augment your creative potential.
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2How to become a creative machine
- Recognize the most common innovation and creativity traps to avoid.
- Develop your capacity to see the world with fresh eyes.
- Understand how stepping-back can help you regain perspective.
- Learn how to effectively use your imagination to create out-of-this-world ideas.
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3Turn creative ideas into breakthrough innovations
- Understand why creativity is a necessary but not sufficient condition for innovation.
- Test and refine your ideas until they resonate with customers.
- Learn why traditional experiments don’t always give you the outcome you want.
- Develop your ability to adjust to forces that will catalyze or crush your innovation.
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4Stop sabotaging your ability to innovate
- Understand why you must first be willing to change yourself, to change the world.
- Map the many self-imposed constraints that often derail.
- Improve your capacity to deal with psychological barriers like overconfidence, fear, doubt, and frustration.
For executives looking to become more creative, consistent, and effective innovators.
You face innovation challenges and need to upgrade the innovativeness of your business.
You are looking to become an intrapreneur in your organization.
For all interested in original thinking and creativity. The learning is not limited to any specific, functional or operational role.
Schedule overview
All live sessions are recorded and will be available for replay on the learning platform.
Anyone can innovate. It’s not a gift – it’s a mindset and skillset you can learn. But its also a set of biases and psychological traps you need to be aware of and learn how to avoid. The ALIEN mindset is ideal for executives facing innovation challenges.
Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create change and deliver progress for society.
Challenges he has recently taken on include helping Nestlé to achieve its carbon neutrality objectives, working with O-I Glass to define the company’s ambition…
Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create…
Cyril Bouquet is Professor of Strategy and Innovation. He specializes in helping organizations and executives to tackle complex challenges through innovation and creativity. An award-winning researcher and teacher, he supports organizations on…
A lot of innovation models tell you what to do, without really explaining why it’s so hard to do it. Before you can start innovating, you must appreciate the cognitive biases that stand in your way at different stages of the process. This Sprint equips you to generate truly breakthrough solutions.
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership. In 2021, he was elected to the Digital Shapers Hall of Fame by a consortium of Swiss business media and launched the Management under the Microscope podcast, in…
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation,…
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on…
Principal Consultant/Senior Manager | GFT Group | Poland
Sprint is an inspirational booster. It’s a top-class, hands-on experience with engaging workshops, useful case discussions and a set of “ready-to-use” digital transformation tools
Vice President | Americana Foods | Dubai, UAE
Sprint is so simple and so powerful!!! It gets you engaged and excited to practice the learnings! It’s an exciting journey and far above my expectations!
Chief Executive Officer Zeramex/Dentalpoint | Switzerland
The online learning experience is outstanding. The mix between live sessions, online learning, and assessments are well balanced. It exceeded my expectations by far.
What is IMD Sprint?
IMD Sprint is a new, accelerated learning experience, distilling the solutions to your biggest business challenges into compact, high-quality sessions of 1-2 hours per day, delivered online over 1-2 weeks. The project-based sprints teach you valuable frameworks and tools that you will apply in real time. The Sprint integrates faculty-led, live virtual interactive classroom with self-paced study. You receive IMD certification on successful completion.
How a Sprint works
Enjoy active participation in the live sessions, interacting with your community, and/or building your project. Each Sprint gives you access to a range of tools and learning platforms designed so you can achieve real impact, fast.
Self-paced learning
Interact with faculty and guest speakers
Learn from the winners (and losers)
Gain insights from your cohort
Turn learning into your own action plan
