Professor Cyril Bouquet

Canadian, French


Cyril Bouquet helps organizations reinvent themselves by letting their top executives explore the future they want to create together. For example, when the French authorities proposed to merge SNCF (the French train operator) with RFF (the railway owner), Cyril Bouquet designed and delivered a pivotal meeting for their Top 650 leaders aimed at helping the new organisation transform into one united force capable of embracing the future and letting go of the past. He pioneered the mega dive approach to orchestrating discussions for big groups of executives, which has been successfully implemented on a number of other programs at IMD (such as EDF and Stora Enso).

As a professor at IMD, Cyril is doing research that has gained significant recognition in the field. His PhD dissertation won the Academy of International Business 2004 Richard Farmer Award. Since then, he’s published one book “Building Global Mindsets” (2005), and several academic articles in the most prestigious academic journals, including Harvard Business Review, MIT Sloan Management Review, the Academy of Management Journal, the Journal of International Business Studies, the Journal of Management, and the Journal of Management Studies.

Cyril has a keen interest for technology.  He’s created a start-up & collaboration platform – Augmented Tribes – to help executive teams progress through various stages of an innovation journey.   And he is part of the faculty team having launched the program TransformTech – in collaboration with EPFL (Ecole polytechnique fédérale de Lausanne) – to help senior leaders learn how new technologies such as artificial intelligence, blockchain, robotics and the internet of things are transforming the world of business.

Cyril was educated in France and Canada, having received a PhD degree from the Richard Ivey School of Business at the University of Western Ontario in London (Canada), and an International MBA from the University of Ottawa.


Julian Birkinshaw, Tina C. Ambos, Cyril Bouquet (2017) “Boundary spanning activities of corporate HQ executives insights from a longitudinal study,” Journal of Management Studies. Vol. 54, no. 4, June (2017), pp. 422-454.

Cyril Bouquet, Jean-Louis Barsoux, Julian Birkinshaw (2016) “Fighting the "headquarters knows best" syndrome,” MIT Sloan Management Review. Vol. 57, no. 2, Winter (2016), pp. 59-66.

Cyril Bouquet, Jean-Louis Barsoux, Orly Levy (2015) “The perils of attention from headquarters,” MIT Sloan Management Review. Vol. 56, no 2, Winter (2015), pp. 3-7.

Cyril Bouquet, Jean-Louis Barsoux, Julian Birkinshaw (2011) “The 5 myths of innovation,” MIT Sloan Management Review. Vol. 52, no 2, Winter (2011), pp. 42-50.

Cyril Bouquet, Allen Morrison, Julian Birkinshaw (2009) “International attention and multinational enterprise performance,” Journal of International Business Studies. Volume 40, Issue 1, pp 108–131.

Cyril Bouquet, Julian Birkinshaw (2008) “Weight Versus Voice: How Foreign Subsidiaries Gain Attention From Corporate Headquarters,” Academy of Management Journal. Vol. 51 no. 3 577-601.

Cyril Bouquet, Julian Birkinshaw (2008) “Managing Power in the Multinational Corporation: How Low-Power Actors Gain Influence,” Journal of Management. Volume: 34 issue: 3, page(s): 477-508.

Cyril Bouquet, Yuval Deutsch (2008) “The Impact of Corporate Social Performance on a Firm’s Multinationality,” Journal of Business Ethics. Volume 80, Issue 4, pp 755–769.


Cyril Bouquet's Google Scholar Profile



Cyril Bouquet is professor in Strategy at IMD business school. He teaches in custom programs.