Blended program

Innovation in Action

Master innovation through real-world application
Reinventing the customer and fan experience in sports & entertainment.

Blended program

Innovation in Action

Master innovation through real-world application
Reinventing the customer and fan experience in sports & entertainment.

Location IMD campus, UEFA and IOC Headquarter

Length 6 weeks liVe virtual (2h per week), 1 week face to face

Fee CHF 8,900

Next program starts

Gain a comprehensive toolbox for innovation breakthroughs and build your entrepreneurial skills

What is the common thread between Yamaha, Alibaba, Microsoft, Uber and Amazon? These companies are all clear leaders in their industries, and all embrace innovation and entrepreneurial thinking as part of their overall business strategy. To survive and maintain a competitive edge, companies must continuously innovate and re-invent themselves. However, innovation in theory is one thing but applying it in practice to real-world business problems is quite another.

IMD has partnered with the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) to bring you the Innovation In Action program. You will put innovation and your entrepreneurial thinking into practice with a real-world innovation challenge, bolster your leadership skills and apply what you have learned to your own business with a concrete action plan.

Learn the skills of successful entrepreneurs

Learn to deal with failure and iterate your thinking by making sense of experiments that don’t work.

Uncover the secrets of innovation

Get hands-on training in ideation, design-thinking and prototyping techniques.

Turn promising ideas into business opportunities

Identify factors that can derail or slow down your efforts to innovate.

Bolster your leadership to lead innovation

Engage people in your vision with powerful rhetorical and storytelling techniques.

You and your class

This program welcomes participants from all industries. A typical class includes 50% of participants from sports and entertainment and 50% from other industries.

  • Are you trying to grow and sharpen your innovation capabilities as a leader or as a team?
  • Are you working for an established organization that needs to escape the business as usual and explore disruptive new trajectories and business ideas?
  • Are you facing deep customer shifts and searching for a toolbox that will let you imagine new experiences and drive change in your industry?

This program is designed for individual entrepreneurs, managers and executives who want to learn the mindset and skills required to steer customer innovations from early concept development to validated breakthrough solutions. It will appeal to people from a wide range of industry sectors, operating both within and beyond the world of sports and entertainment.

Boost your innovation and entrepreneurial skills

Put innovation and your entrepreneurial thinking into practice with a real-world innovation. See the program in action and hear from the program director.

Innovation skills are best acquired through concrete hands-on experience

During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills. The program is delivered as an immersive experience at the IMD campus as well as 2 days at UEFA and IOC Headquarters in Lausanne. You will get the chance to meet and get inspired by renowned keynote speakers from the entertainment industry and top-level professional athletes.

Throughout the program you will be working on a concrete, real-world challenge and explore innovative ways to rethink customer journey’s during and after major sporting events.

Embrace design thinking and learn key innovation frameworks
Dive into real-world innovation challenges
Learn from inspirational industry keynote speakers
Reflect on and improve your leadership style and effectiveness
Your learning journey
Module 1 : Launch

Immerse yourself

  • 6 sessions (2 hours each) over 6 weeks
  • liVe Virtual classroom
Module 2 : Design

Learn, apply and reflect

  • 4 days at IMD Campus
  • 1 day at UEFA Headquarter
  • 1 day at IOC Headquarter
  • 1 evening at the Olympic Museum
Module 3 : Transform

Transfer learning to your own context

  • 3 individual coaching sessions (1 hour each), over 6 weeks
  • liVe virtual classroom

Module 1 – liVe Virtual sessions schedule (subject to change)

liVe Virtual

Date

Times (CEST)

Topic

Session 1

27 September

15:00 – 17:00

Kick-off

Session 2

04 October

15:00 – 17:00

Think like a designer

Session 3

11 October

15:00 – 17:00

Understand what customers want

Session 4

19 October

15:00 – 17:00

Leverage the power of new technologies

Session 5

25 October

15:00 – 17:00

Innovate the business model

Session 6

Week of 31 October

Set timing with your coach

Capture learning and define objectives

Many organizations tell us they want to be fast, agile, and re-invent the value they can bring to business and society, but game-changing offerings are hard to come by. Most executives struggle to define what it means to be truly innovative. And they want tools that will help them keep up with the rapid pace of change occurring in their business environments.

Read more

Cyril Bouquet Program Director
Get inspired by a core team of professionals and experts who will be joining Professor Cyril Bouquet

Previous speakers include:

Next start & fee

Length: 6 liVe sessions over 6 weeks plus one weeks face-to-face on Lausanne campus, IOC, and UEFA headquarters.

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

One step closer to joining the IMD Alumni Network

This program will bring you closer to achieving your IMD Alumni Status. Get ready to become part of our exclusive network of global business leaders.

One step closer to joining the IMD Alumni Network

This program will bring you closer to achieving your IMD Alumni Status. Get ready to become part of our exclusive network of global business leaders.

What would you like to learn?
Learn more about IMD