Innovation in Action
Gain a comprehensive toolbox for innovation breakthroughs and build your entrepreneurial skills
What is the common thread between Yamaha, Alibaba, Microsoft, Uber and Amazon? These companies are all clear leaders in their industries, and all embrace innovation and entrepreneurial thinking as part of their overall business strategy. To survive and maintain a competitive edge, companies must continuously innovate and re-invent themselves. However, innovation in theory is one thing but applying it in practice to real-world business problems is quite another.
IMD has partnered with the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) to bring you the Innovation In Action program. You will put innovation and your entrepreneurial thinking into practice with a real-world innovation challenge, bolster your leadership skills and apply what you have learned to your own business with a concrete action plan.
Innovation skills are best acquired through concrete hands-on experience
During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills. The program is delivered as an immersive experience at the IMD campus as well as 2 days at UEFA and IOC Headquarters in Lausanne. You will get the chance to meet and get inspired by renowned keynote speakers from the entertainment industry and top-level professional athletes.
Throughout the program you will be working on a concrete, real-world challenge and explore innovative ways to rethink customer journey’s during and after major sporting events.
Immerse yourself
- 6 sessions (2 hours each) over 6 weeks
- liVe Virtual classroom
Learn, apply and reflect
- 4 days at IMD Campus
- 1 day at UEFA Headquarter
- 1 day at IOC Headquarter
- 1 evening at the Olympic Museum
Transfer learning to your own context
- 3 individual coaching sessions (1 hour each), over 6 weeks
- liVe virtual classroom
Module 1 – liVe Virtual sessions schedule ( example- subject to change)
Session 1 | 15:00 – 17:00 | Kick-off |
Session 2 | 15:00 – 17:00 | Think like a designer |
Session 3 | 15:00 – 17:00 | Understand what customers want |
Session 4 | 15:00 – 17:00 | Leverage the power of new technologies |
Session 5 | 15:00 – 17:00 | Innovate the business model |
Session 6 | Set timing with your coach | Capture learning and define objectives |
Previous speakers include:
Length: 6 liVe sessions over 6 weeks plus one weeks face-to-face on Lausanne campus, IOC, and UEFA headquarters.