Michael Kraft (A): Opportunity knocks in China
This four-part case series takes a close look at the expansion strategy of Lingo Media, a small Canadian firm in the highly-regulated Chinese educational publishing market. The A case addresses fundamental issues surrounding the strategy process. If, for example, the Chinese market has turned out to be a mixed bag for foreign publishing companies, how should Michael Kraft, a rather entrepreneurial CEO, evaluate his company’s chances of success, and then go about deciding upon the appropriate market entry strategy? How attractive is the market really, and does the firm have the right partner to succeed? Is there a viable business model, and what are the risks?
To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- Michael Kraft (A): Opportunity knocks in China
- Michael Kraft (B): Lingo media comes alive
- Michael Kraft (C): New opportunities
- Michael Kraft (D): Orascom Telecom
- Michael Kraft (A): Opportunity knocks in China
- Michael Kraft (B): Lingo media comes alive
- Michael Kraft (C): New opportunities
- Michael Kraft (D): Orascom Telecom
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target. In 2015 Oliver finally took a leap of faith to buy his way into entrepreneurship by acquiring He...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2514 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2515 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2601 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications