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 - IMD Business School  - IMD Business School  - IMD Business School
Center for Future Readiness

Enabling organizations in every industry to navigate a reality of constant disruption

Center for Future Readiness

Enabling organizations in every industry to navigate a reality of constant disruption

Businesses are experiencing a series of seismic shifts as a result of global developments and must stay on top of industry trends to prosper. The Center for Future Readiness assists leaders in navigating rapid and frequent changes, enabling them to overcome challenges, foster innovation, and prosper amidst uncertainty. We produce the Future Readiness Indicator, designed to measure a company’s readiness for deep, long-term secular trends.  Our insights also inform our programs on what it takes to be future ready.

Featured research and insights

Discover our latest research and insights into what it takes to be future-ready.

 - IMD Business School

by Howard Yu, IMD

Coca-cola, Fanta and Sprite bottle caps - IMD Business School
How Coca-Cola refreshed itself in the face of changing tastes

by Howard Hu, I by IMD

 - IMD Business School
Carmakers are mistaken if they think chip shortages are over – they need to reinvent themselves while there’s time

by Howard Yu, The Conversation

Find out which companies are ready for 2023

Our latest Future Readiness Indicator includes six industries. We publish original findings, and the rankings are made public so that companies can upload their own data to benchmark themselves against the most forward-thinking firms.