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The more uncertain the world seems to be, the more important it is for companies to engage in future-proofing. This is because corporate success depends on one’s preparedness for future disruptions; therefore, future readiness is a source of resilience for companies.
Our Future Readiness Indicator is designed to measure a company’s readiness for deep, long-term, secular trends. We use a rule-based methodology to arrive at a composite score for each company, enabling us to identify industry leaders. We can then investigate the behaviors and attitudes of specific companies.
Our latest Future Readiness Indicator includes six industries:
Key Insights from the Future Readiness Indicator
It’s hard not to be worried when confronted with surging inflation, energy crisis, supply chain disruption, and geopolitical decoupling. But smart companies don’t simply curtail corporate development. They don’t blindly scale back every innovation during tough times. Instead, they prioritize; they choose. Being future-ready means delivering today and winning tomorrow.
We’ve ranked 68 of the world’s top revenue-generating companies in finance, automotive, and consumer packaged goods, based on their ability to anticipate future challenges and limit current risk exposure, using our Future Readiness Indicator. See how Tesla, BYD, and VW are redrawing the lines in the automotive sector. Witness how Coca-Cola, P&G, and L’Oréal are leveraging AI to innovate and captivate consumers. And observe how Mastercard, Visa, and JPMorgan Chase are pioneering the finance world.
Within each industry, highly ranked companies repeatedly reinvent themselves. They redefine how to design and manufacture their products, or they reimagine how to deliver their services.
Future-ready organizations “leap” repeatedly. They have leaped from their historic areas of expertise to new knowledge: they are outward-looking; they are curious; they assimilate new concepts from other industries. You can learn more about the concept of leaping by clicking here.
Companies that are future-ready demonstrate market resilience and are “recession-proof” in difficult economic times. This was the key takeaway from our latest Future Readiness Indicator 2022 report.
Explore how Microsoft’s strategic self-disruption in the video game industry transcends traditional models, reinventing Xbox from a device-service business to a technology-content platform. Discover the innovative rationale behind the $68.7 billion acquisition of Activision Blizzard.
It’s shocking to see Coca-Cola making an appearance in the alcohol section of the grocery aisles. For more than 100 years, it has stayed away from alcohol, never allowing an association with any booze. It’s been as much a branding choice as a decision for the sanity of its supply chain.