


Digital Transformation Sprint
Join IMD’s Digital Transformation Sprint and learn from digital pioneers through examples and case studies how to enhance performance in volatile, uncertain environments. Master the challenge of creating and sustaining organizational agility. Learn how digital disruptors disrupt and how to beat them at their own game. You will complete this Sprint with a roadmap for successful digital transformation.
-
1Digital value drivers and response strategies
- Discover why digital transformation is so hard and how to gain competitive advantage.
- Where to play? Your best strategic choices.
- Individual assignment – your digital strategy.
-
2Digital transformation execution
- Discover why the failure rate of digital transformation is so high.
- How to drive transformation through your organization.
- An effective 10-step framework: The Digital Transformation Orchestra.
- Individual assignment – apply the framework to your business objectives.
-
3Digital and organizational agility
- Discover the “how” of digital transformation and why agility is your key to sustainable advantage.
- Explore the roots of organizational agility.
- Fast execution.
- Individual assignment – your digital business agility.
-
4The future of digital transformation and digital ethics
- Discover how digital resilience helps you bounce back from major shocks like the pandemic.
- Ethical considerations related to your digital business.
- Corporate Digital Responsibility.
Including illustrations from: Amazon, Nestlé, Tesla, IQOS, Mastercard, Disney, Axel Springer, Richemont, Airbnb, We Work and the latest research from IMD “Global Center for Digital Business Transformation.”
Designed for busy executives looking to quickly upskill on key business topics without sacrificing their schedule.

You are looking to extract the most value from digital technologies and business models to map out your own successful transformation.

You are a small to medium-sized business owner, looking to create new forms of value for customers and wider stakeholders.

You are looking to gain inspiration from the digital disruptors to boost your own creativity and innovation skills.
Schedule overview
All live sessions are recorded and will be available for replay on the learning platform.
- Discover why digital transformation is so hard and how to gain competitive advantage
- Where to play? Your best strategic choices
- Individual assignment – your digital strategy
- How to drive transformation through your organization
- An effective 10-step framework: The Digital Transformation Orchestra
- Individual assignment – apply the framework to your business objectives
- Discover the “how” of digital transformation
- Explore the roots of organizational agility
- Individual assignment – your digital business agility
- Discover how digital resilience helps you bounce back from major shocks
- Ethical considerations related to your digital business
- Corporate Digital Responsibility

“I’ve distilled the most important things you need to know about digital transformation and packed it all into 15 days. Everything you need to respond effectively to digital disruption, because it’s not getting any easier.”
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership. In 2021, he was elected to the Digital Shapers Hall of Fame by a consortium of Swiss business media and launched the Management under the Microscope podcast, in…
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation,…
Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on…
What is IMD Sprint?
IMD Sprint is a new, accelerated learning experience, distilling the solutions to your biggest business challenges into compact, high-quality sessions of 1-2 hours per day, delivered online over 1-2 weeks. The project-based sprints teach you valuable frameworks and tools that you will apply in real time. The Sprint integrates faculty-led, live virtual interactive classroom with self-paced study. You receive IMD certification on successful completion.

How a Sprint works
Enjoy active participation in the live sessions, interacting with your community, and/or building your project. Each Sprint gives you access to a range of tools and learning platforms designed so you can achieve real impact, fast.
Self-paced learning
Interact with faculty and guest speakers
Learn from the winners (and losers)
Gain insights from your cohort
Turn learning into your own action plan


