Professor Michael Wade
British, Canadian
Professor Michael Wade


Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. His areas of expertise relate to strategy, innovation, and digital transformation. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program in Canada. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs. He obtained Honours BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada.


Michael has published works on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. He's published eight books, more than thirty case studies, and appears frequently in the mainstream media. His Latest book is Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors At Their Own Game. He has more than 50 articles and presentations to his credit in leading academic journals. One of his articles was among the top 20 cited articles in business, management and accounting worldwide for five years, according to Scopus (the largest abstract and citation database of peer-reviewed literature).

Michael has been named one of the top ten digital thought leaders in Switzerland by Bilanz, Le Temps, and Handelszeitung for two years running in 2016 and 2017.


At IMD, Michael teaches in several open programs and has directed custom programs related to strategy and digital business transformation with Vodafone, AXA, Tetra Pak, Honda, Zurich Financial Services, Credit Suisse, KONE, and Cartier, among others. He directs IMD's Leading Digital Business Transformation, and Digital Disruption programs and co-directs Digital Execution program . Michael provides consulting services, executive education, and expert evaluations to several public and private sector organizations on strategy and digital transformation. He has lived and worked in Britain, Canada, Japan, Norway, Costa Rica, and Switzerland.

Leading Digital Business Transformation
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:
Digital Execution
For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan. Here are your key program benefits:
Digital Disruption
Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.
All IMD programs
Michael Wade's Publications
Here is how countries can get back to work without a COVID-19 vaccine
Let’s not survive but thrive, and use innovation to do so
Scenario planning for a post-COVID-19 world