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‘Cognitive’ technology and smart thinking: redefining city living 

9 July 2024 • by Michael R. Wade, Joseph Bradley in Podcasts

TONOMUS is creating a ‘cognitive’ city in the desert of Saudi Arabia. Joseph Bradley, the company’s CEO, shares what he’s learned since taking on the hugely ambitious project....

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In this episode, Michael Wade talks to TONOMUS CEO Joseph Bradley about the ‘cognitive’ city being created in the desert of Saudi Arabia. He shares what he has learned since taking on the ambitious project, which aims to provide ‘frictionless’ living for its inhabitants.


Michael Wade - IMD Professor

Michael R. Wade

Professor of Innovation and Strategy at IMD

Michael R Wade holds the TONOMUS Chair in Digital Business Transformation and is Director of IMD’s Global Center for Digital Business Transformation. He directs a number of open programs such as Leading Digital Business Transformation, Digital Transformation for Boards, Leading Digital Execution, and the Digital Transformation Sprint. He has written ten books, hundreds of articles, and hosts a popular management podcast. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Joseph Bradley

Joseph Bradley

Chief Executive Officer of TONOMUS

Joseph Bradley is Chief Executive Officer of TONOMUS, where he is responsible for formulating the vision and delivery of Cognitive Technologies, Compute and Connect. Working with leading international technology ecosystem partners, his team is establishing full-scale tech and digital infrastructure which harnesses the power of networks and applications such as Artificial Intelligence (AI), machine learning (ML), Internet of Things (IoT), blockchain, and robotics. Prior to TONOMUS, Joseph held senior roles at Cisco Systems, most recently as Global Vice President IoT, Blockchain, AI, and Incubation Businesses.

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