Technology Archives - I by IMD

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Harnessing the power of data and digital ecosystems for competitive advantage

24 March 2023 • by Mohan Subramaniam in Technology • 7 min read

Traditional manufacturing and service companies need to leverage the new and explosive power of data and digital ecosystems to be competitive in the future, says IMD Professor of Strategy and Digital Transformation...

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The measurement of digital transformation performance

15 March 2023 • by Massimo Marcolivio, Michael R. Wade in Technology • 6 min read

Michael Wade and Massimo Marcolivio propose four categories of KPIs to measure and track digital transformation....

How the American Cancer Society successfully migrated to the cloud

13 March 2023 • by Dave Chatterjee in Technology • 8 min read

As large-scale IT projects notoriously overrun and exceed budgets, Dave Chatterjee explores the factors that made migrating the American Cancer Society’s data to the cloud a rare example of a smooth digital...

How a publisher is using AI to become the Google of legal journals

10 March 2023 • by Susanne Stein in Technology • 5 min read

Susanne Stein, managing partner of Vienna’s MANZ Publishers, explains how she harnessed Artificial Intelligence to transform the company from a traditional publishing house to a cutting-edge online legal publisher. ...

A problem solver finds her purpose by helping ‘one child at a time’

Digital transformation: Bayer prescribes a different approach

6 March 2023 • by Mikolaj Jan Piskorski in Technology • 6 min read

Life sciences giant Bayer is using the latest technology to drive change in three very distinct areas of its business: agriculture, pharma, and personal healthcare. Training and developing a new breed of...

Why CMOs should be listening to the consumer on data

3 March 2023 • by Öykü Işık in Technology • 6 min read

Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD....

Digital democracy: How business and society benefit from more accessible digital services

28 February 2023 • by Tomoko Yokoi in Technology • 6 min read

Ensuring universal access to digital services is not just the right thing to do, says Tomoko Yokoi, it will also drive competitive advantage in the digital age...

How Firmenich boosted creativity with AI

16 February 2023 • by Tomoko Yokoi in Technology • 6 min read

Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....

How to improve representation in your visual communication

7 February 2023 • by Rebecca Swift in Technology • 5 min read

In this series, Rebecca Swift, VP Global Head of Creative Insights at Getty Images, examines the steps brands can take to make their visuals more inclusive....

Does tech and the silver tsunami spell the end of the business dynasty?

11 January 2023 • by Jerry Davis in Technology • 6 min read

It’s too early to tell which of the current wave of successful enterprises will turn out to be built to last, but the creation of family-led giants in the mold of Tata...

Technology

Beware the AI indoctrination engines