AI + Digital Transformation

AI

Are you letting the machines decide your metrics?

October 15, 2026 • by Robert Vilkelis in AI • 3 min read

AI can default to measuring whatever is easiest to find and simplest for another system to score, regardless of intent. Time for some human oversight, says Robert Vilkelis. ...

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Artificial Intelligence is revolutionizing business operations, driving unprecedented productivity gains, and potentially adding trillions to the global economy. IMD faculty, industry practitioners, and global thought leaders guide you through the strategic integration of AI into your organization, showing you how to combine existing capabilities with cutting-edge technology to unlock transformative value.

Discover how to build new organizational capabilities that harness AI’s power while reimagining your strategy through a digital-first lens. Learn to navigate the complexities of AI implementation, from identifying high-impact use cases to developing the responsible leadership mindset needed to drive successful digital transformation.

AI Maturity Index 2025

Evaluating how effectively organizations leverage AI technologies

AI Maturity Index

The AI Maturity Index evaluates an organization’s AI maturity across five key dimensions to determine how effectively the organization leverages AI technologies to transform its business operations and strategies.

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Artificial intelligence

Adobe and democratization through AI

Too many leaders ask how GenAI will impact their businesses and products. Instead, they should ask: How can AI change our customers’ motivations, abilities, and opportunities?

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Featured publication

Artificial Intelligence Issue

AI is revolutionizing the world of business, at pace. How do executives guarantee this mass adoption benefits both their organizations and society? In Issue XIII of I by IMD, we explore how to lead effectively - and responsibly - in the age of AI.

 

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White paper

Charting the future: Switzerland’s path to generative AI leadership 

This report sets out the findings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artificial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.

AI White Paper

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