The $2 hot dog strategy: Why AI can’t replace five-star service
AI is taking the effort out of professional services, and customers know it. Businesses must stop selling billable hours and start delivering unreasonable hospitality, writes Howard Yu.
Artificial Intelligence is revolutionizing business operations, driving unprecedented productivity gains, and potentially adding trillions to the global economy. IMD faculty, industry practitioners, and global thought leaders guide you through the strategic integration of AI into your organization, showing you how to combine existing capabilities with cutting-edge technology to unlock transformative value.
Discover how to build new organizational capabilities that harness AI’s power while reimagining your strategy through a digital-first lens. Learn to navigate the complexities of AI implementation, from identifying high-impact use cases to developing the responsible leadership mindset needed to drive successful digital transformation.
The AI Maturity Index evaluates an organization’s AI maturity across five key dimensions to determine how effectively the organization leverages AI technologies to transform its business operations and strategies.
AI is taking the effort out of professional services, and customers know it. Businesses must stop selling billable hours and start delivering unreasonable hospitality, writes Howard Yu.
Organizations have historically maintained a comfortable distance between corporate rhetoric and operating reality, but all that changed with AI. Boards must move past performative oversight or face severe regulatory and reputational risks, writes Abraham Hongze Lu.
HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world.
AI is developing a “model-year” pricing dynamic, much like cars, with yesterday’s capabilities rapidly becoming commoditized, while this year’s frontier models stay expensive. Michael Watkins explains why and what this means for competitive advantage.

As AI spreads through the enterprise, companies are losing something that few have thought to protect: the capacity to judge what their systems are doing and to change course when they need to. Securing data and infrastructure is the foundation, but sovereignty that stops there is not real sovereignty at all.
AI can optimize processes, but true leadership requires human judgment, says Shelley Zalis. Success depends on integrating machine intelligence with ‘soft skills’ like empathy and intention.
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth.
Unlock senior leaders’ competitive edge: how AI elevates decision-making, coaching, and talent management – while mitigating cognitive offloading and bias.
Turn AI into your thought-leadership partner: four key practices to sustain flow, align ideas, and boost strategic clarity.
José Parra Moyano joins Mike Wade & Amit Joshi to explore how Gen AI empowers business leaders, democratizes analytics, and drives innovation.
Explore how generative AI is reshaping supply chains with IMD’s Carlos Cordon on Mike and Amit Talk Tech, driving smarter and adaptive solutions.
Discover how AI will revolutionize healthcare! Mike and Amit are joined by Achim Plueckebaum on the latest edition of the IMD Podcast Network to explore the future of medicine.
AI is revolutionizing the world of business, at pace. How do executives guarantee this mass adoption benefits both their organizations and society? In Issue XIII of I by IMD, we explore how to lead effectively - and responsibly - in the age of AI.
This report sets out the findings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artificial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.
Explore first person business intelligence from top minds curated for a global executive audience