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by José Parra Moyano, Karl Schmedders, Alex " Sandy " Pentland Published 5 February 2024 in Brain Circuits • 4 min read
Large language models (LLMs) like GPT-4 and other forms of AI have the potential to unlock new business opportunities – but they come with formidable challenges. In short, AI-based tools must be tailored to the context of the organization in which they are used for them to deliver real value.
As customization helps handle the specific requirements unique to each corporate environment, an off-the-shelf tool is insufficient to meet most organizations’ needs. AI models should be fine-tuned with data referring to the problem that the company wants to solve with them, but to do this, high-quality, extensive, and relevant data is required. If that data lies outside the boundaries of the organization, data collaboration platforms can be used to fine-tune these AI models.
Data collaboration platforms act as intermediaries between the organization owning the AI in need of fine-tuning and the organization owning the data that can enable it. Examples include Snowflake, Sherpa.ai, Tune Insight, TripleBlind, DSpark, Data Republic, Ocean Protocol, Gaia-X, Dawex, Enigma, and Transformers. The organizations using them range from large banks to telecommunication companies, insurance companies, hospitals, and many more.
These types of platforms can provide a privacy-preserving training space on high-quality, abundant data, ensuring compliance with privacy laws and unleashing the full potential of fine-tuned models. They can also be used to bring together partners, clients, and even competitors, given the right set of agreements.
To understand how your company might benefit from a data collaboration platform, ask yourselves these three questions.
Models based on publicly available data from the internet, for example, may not account for the nuances of specific communities or users. Leveraging data collaborations to ensure data diversity can significantly improve the performance of an AI model.
Given the possibilities offered by data collaborations, business leaders can benefit if embracing collaboration – not only with partners or with clients, but even with competitors. By pooling resources and knowledge, companies can collectively enhance AI models, leading to innovations and efficiencies that might not be achievable independently.
Since data is only a reflection of reality – and reality can rapidly change – fine-tuning AI models with the latest data is crucial. If that data exists outside of the boundaries of the organization, data collaborations can help. For example, with Gaia-X’s platform, autonomous cars can report changes or obstacles in the road. With that, business leaders in the industry can find data that reflect the latest state of the problem that the AI needs to solve, be it the drivability of roads, clients’ preferences, customer lifetime values, or any other variable of that kind.
Business leaders considering these questions carefully will be in a better position to develop useful AI tools with the potential to achieve business excellence in a responsible and successful way.
Professor of Digital Strategy
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
Professor of Finance at IMD
Karl Schmedders is a Professor of Finance, with research and teaching centered on sustainability and the economics of climate change. He is Director of IMD’s online certification course for structured investment and also teaches in the Executive MBA programs and serves as an advisor for International Consulting Projects within the MBA program. Passionate about sustainable finance, Schmedders believes that more attention needs to be paid to on the social (S) and governance (G) aspects of ESG to ensure a fair transition and tackle inequality.
Professor, MIT
Alex `Sandy’ Pentland directs MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program, co-leads the World Economic Forum Big Data and Personal Data initiatives, and is a founding member of the Advisory Boards for Nissan, Motorola Mobility, Telefonica, and a variety of start-up firms. He has previously helped create and direct MIT’s Media Laboratory, the Media Lab Asia laboratories at the Indian Institutes of Technology, and Strong Hospital’s Center for Future Health.
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