AI bubble or real shift? How leaders can prepare for what's next
Finance and digital strategy experts debate whether AI returns will materialize quickly enough to prevent a market correction. ...
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
February 12, 2026 • by Karl Schmedders, José Parra Moyano in Artificial Intelligence • 6 min read
Finance and digital strategy experts debate whether AI returns will materialize quickly enough to prevent a market correction. ...
January 29, 2026 • by José Parra Moyano in Artificial Intelligence • 6 min read
Amid widespread predictions of the bursting of the AI bubble, José Parra Moyano demonstrates how leaders can focus on optimizing initiatives with strong value, data readiness, and employee endorsement. ...
January 14, 2026 • by José Parra Moyano, Karl Schmedders, Maximilian Ulrich Werner in AI • 4 min read
A collaborative approach to training AI models can yield better results, but it requires finding partners with data that complements your own. José Parra-Moyano, Karl Schmedders, and Maximilian Werner set out the...
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