Do you understand how AI can revolutionize your marketing?
AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it....
Amit Joshi is Professor of AI, Analytics, and Marketing Strategy at IMD and Program Director of the Digital Analytics program, AI for Business Sprint , and the Business Analytics for Leaders course. This research builds on his 2020 paper Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics, which was co-authored by Allègre L. Hadida, Joseph Lampel, W. David Walls) and published in Journal of Cultural Economics.
13 December 2022 • by Amit M. Joshi in Brain circuits • 3 min read
AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it....
30 November 2022 • by Amit M. Joshi in Brain circuits • 2 min read
Human Resources executives who want to take their careers to the next level need to understand the fundamentals of using AI correctly....
11 October 2022 • by Amit M. Joshi in Audio articles • 7 min read
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...
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