Unearthing the art of being competitive in a Chinese market
New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the worldβs second-biggest market with success...
Author
Mark J. Greeven
Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He co-directs ourΒ Building Digital Ecosystems program.
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