Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He co-directs our Building Digital Ecosystems program.
7 March 2022 • by Erik Walenza-Slabe, Yunfei Feng, Mark J. Greeven in Asian hub • 8 min read
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
25 January 2022 • by Winter Nie, Mark J. Greeven, Yunfei Feng in Brain circuits • 2 min read
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
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