Online program

Marketing Strategy in the Digital Age

Recreating customer value through digital.

Online program

Marketing Strategy in the Digital Age

Recreating customer value through digital.

Location Online

Length 8 weeks
(4-6 hours per week)

Fee CHF 2,950

Next program starts 1 May 2023

Certification Receive IMD certificate upon completion

Recreate customer value through digital

In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?

This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context, and will expand your view on how to gain customer insights and educate and engage your target audience.

At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Explore pathways for recreating customer value.

Become familiar with outside-in marketing activities to gain customer insights.

Explore inside-out marketing activities to educate and engage customers.

Learn the basics of customer centricity.

Develop a digital marketing strategy for your business.

You and your class

You are a senior or mid-level marketer, digital native or business leader, who seeks to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

Marketing Strategy in the Digital Age puts in your hands thought provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through Digital, enabling new ways of value creation for customers.

Oscar Quesada Marketing Performance Director – Reynolds America BAT, United States

Adding the Marketing Strategy in the Digital Age program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case-studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.

Patric Pop Creative Brand Strategist, Freelance, Switzerland
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Experience the program
“Digital enables to create value for customers in new and novel ways.” – Discover the program highlights.
How to create value by transforming products – Watch a class excerpt.
60 Videos
5 Individual assignments
3 Group work sessions
7 Touchpoints with coach
2 Faculty hours
Next start & fee

Length: 8 weeks (4-6 hours per week).

Dates
1 May – 25 Jun 2023
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
25 Sep – 19 Nov 2023
Location
Online
Length
8 weeks
Price
CHF 2,950

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

Discover IMD’s online programs

Discover IMD’s online programs

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