Rethink your marketing strategy through the lens of digital
In a world of increased digitization, artificial intelligence (AI), and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of this disruption? How do you seize the opportunities arising from digital technologies to redefine your strategy and change the competitive game?
IMD’s Marketing Strategy in the Digital Age program invites you to view marketing strategy and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the overall customer experience (CX). You will reflect on how customer centricity applies to your own context, and learn how to gain customer insights, develop a content strategy, and engage with your target audience. You will discover how to hypersegment, hypertarget, and apply AI to personalize and optimize key marketing activities.
At the end of the program, you will be equipped with the insights and skills to generate a robust marketing strategy that enables you to leapfrog competitors and redefine customer value.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.
Join us on 29 October 2024
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Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.