Online program
Marketing Strategy in the Digital Age

Recreating customer value through digital

Online program

Marketing Strategy in the Digital Age

Recreating customer value through digital

Location
Online
Length
8 weeks
Fee
CHF 2,950
Next program starts
23 September 2024

Rethink value creation through the lens of digital

In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?

IMD’s Marketing Strategy in the Digital Age program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context, and will expand your view on how to gain customer insights and educate and engage your target audience.

At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.

Recreate customer value

Explore diverse pathways to recreate customer value, empowering your marketing strategies to resonate with the dynamic preferences of the digital age.

Gain customer insights and drive engagement

Become familiar with outside-in and inside-out marketing activities to gain valuable customer insights and to educate, engage, and build strong connections with your audience.

Learn the basics of customer centricity

Grasp the fundamentals of customer centricity, putting customers at the core of your marketing efforts to deliver exceptional experiences that drive long-term success.

Craft your digital marketing strategy

Develop a strategic digital marketing plan tailored to your business, leveraging cutting-edge tools and techniques to stay ahead in today’s competitive landscape.

 - IMD Business School
You and your class

You are a senior or mid-level marketer, digital native or business leader seeking to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience. Read more about the admission criteria.

2023 class profile (average data)

13

years of experience

42

average age

15

nationalities

8

industries

 - IMD Business School

30 July 2024: Join the next online information session

Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12:00 (CEST).

What our participants say

Marketing Strategy in the Digital Age puts in your hands thought-provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through digital, enabling new ways of value creation for customers

Oscar Quesada Marketing Performance Director – Reynolds America BAT, United States

Adding the Marketing Strategy in the Digital Age program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.

Patric Pop Creative Brand Strategist, Freelance, Switzerland
1/2
Experience the program
“Inspiring and eye-opening”
“Digital enables to create value for customers in new and novel ways” – discover the program highlights
How to create value by transforming products – watch a class excerpt
The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

Next start & fee

Length: 8 weeks (4-6 hours per week).

Dates
23 Sep – 17 Nov 2024
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
28 Apr – 22 Jun 2025
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
29 Sep – 23 Nov 2025
Location
Online
Length
8 weeks
Price
CHF 2,950
IMD Online Executive Certificate - IMD Business School
Earn an IMD Online Executive Certificate

Ready to elevate your career and personal development? IMD’s Online Executive Certificate offers an immersivefully online experience designed to enhance your expertise and skills in key business areas.

Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to propel your executive career to new heights.

Discover more.