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    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    How to apply to an IMD Open Program?

    We review applications on a rolling basis, and places are limited – we encourage you to apply early to secure your spot. When reviewing applications, we look closely at your professional experience, leadership responsibilities, and overall fit for the program. 

    🔍 Step 1: Choose a program
    • If you already know which program you want, simply visit the program page and click “Apply Now” to start your application. 
    🔐 Step 2: Log in or sign up
    • New to MyIMD? Quickly create an account to get started – learn how. 
    • Already have an account? Just log into MyIMD. 
    📝 Step 3: Complete the application form
    • Choose your session & fill in: 
      1. Personal & contact details 
      2. Professional experience & current role 
      3. Education 
      4. Learning objectives and key challenges (not required for OWP program) 
      5. Invoice information 
    • Confirm your availability and accept our terms & conditions. 
    🔎 Step 4: Admissions review (it typically takes about 1 week)
    • Your application is reviewed to ensure the program matches your goals and profile. 
    • You might be contacted for a short call (depending on the program). 
    📧 Step 5: Confirmation of enrolment
    • Once approved, you receive an email with: 
      1. Enrolment confirmation
      2. Invoice & payment details 
    💰 Step 6: Pay the program fee
    • Payment is due within 30 days of invoice or before the program starts (whichever comes first). 
    🧳 Step 7: Get ready!
    • Up to six weeks before the program starts, you gain access to the learning portal, where you can start dive into pre-work, explore program content, and in some cases connect with your class. A dedicated Program Coordinator will contact you with practical details, such as pre-program preparation and hotel information (for on-campus programs). 
    • Until then, our Client Services Specialist team ([email protected]) is your go-to for any questions. 

    Join as a team

    A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

    Next start & fee

    Length: 8 weeks (4-6 hours per week).

    Dates
    28 Apr – 22 Jun 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    29 Sep – 23 Nov 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply

    Application deadline closes seven days before the session starts.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

    IMD Online Executive Certificate - IMD Business School
    Earn an IMD Online Executive Certificate

    Ready to elevate your career and personal development? IMD’s Online Executive Certificate delivers an immersive, fully online experience that empowers you to build expertise and sharpen your skills in key business areas – all on your schedule.

    Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to take charge of your growth and drive your executive career to new heights. Start your journey today!

    Discover more
    - IMD Business School
    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    130k+ alumni

    Networking

    250+ events per year

    Communities

    50+ clubs worldwide

    Resources

    Learn more about IMD alumni network