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    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    Is this program for me?

    This program is designed for:

    • Senior or mid-level marketers, including CMOs, marketing directors, brand managers, and product managers.
    • Digital natives who are missing out on the strategic side of value creation.
    • Business leaders, such as General Managers, R&D leaders, and Commercial Managers, seeking to understand how marketing is being reshaped in the digital world.

     

    Benefit from a complimentary profile assessment to see if this is the right program for you.

    Assess your profile

    Join as a team

    A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

    Next start & fee

    Length: 8 weeks (4-6 hours per week).

    Applications are closed
    Dates
    25 Sep – 19 Nov 2023
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Dates
    29 Apr – 23 Jun 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    23 Sep – 17 Nov 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply

    SPECIAL OFFER: CHF 2,750 for IMD alumni.

    Application deadline closes seven days before the session starts.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

    Elevate your executive career

    Earn your Online Advanced Certificate and take your career to the next level.

    Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

    Find out more.

    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    125k+ alumni

    Networking

    250+ events per year

    Communities

    50 clubs worldwide

    Resources

    Learn more about IMD alumni network
    Is your company part of IMD NEXUS?
    IMD NEXUS members receive a number of seats in addition to a wide range of further benefits and services.
    Read more
    Discover IMD’s online programs
    Join an information session