Why your personal brand matters

17 hours ago • by Cindy Wolpert in Brain Circuits • 3 min read

How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

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When AI evolves quarterly, but your organization plans annually

17 hours ago • by Michael Yaziji in Artificial Intelligence • 7 min read

Organizations should let departments choose the right balance between humans and AI, and focus on outcomes, not rigid processes, to keep pace with rapid technological change. ...

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Endress+Hauser: How to future-proof a 70-year-old market leader

February 17, 2026 • by Goutam Challagalla in I by IMD Podcasts • 1 min read • Podcast available

Family ownership, strategic paranoia, and integrated sustainability: Matthias Altendorf on future-proofing global market leader Endress+Hauser....

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AI and the CSO: Harnessing technology to drive sustainable competitive advantage

February 17, 2026 • by Julia Binder in Artificial Intelligence • 10 min read

CSOs should harness artificial intelligence to embed sustainability at the center of strategy and growth. We explore how the most successful companies are already doing this. ...

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Playing for keeps: Why you need a gaming strategy

February 17, 2026 • by Stefan Michel in Brain Circuits • 4 min read

Many of us still equate gaming with dudes playing video games like Grand Theft Auto in a basement. In fact, as Bastian Bergmann told Stefan Michel in a recent I by IMD Book...

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How China’s innovation system really works

February 16, 2026 • by Mark J. Greeven in Strategy • 7 min read

As debate grows over whether China is winning the technology race, executives should focus instead on how its innovation system is designed – and what that means for competition....

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Four lessons from BYD's rise – and why Tesla should be worried

February 16, 2026 • by Howard H. Yu, Jialu Shan, Lawrence Tempel in Innovation • 11 min read

BYD overtook Tesla’s EV annual market share in 2025 as it mastered unglamorous fundamentals and built capabilities sequentially while competitors chased disruption and moonshots....

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The many faces of ‘juan’: How China’s labor evolution shows multinationals the cost of systems built on exhaustion

February 16, 2026 • by Zhike Lei in Human Resources • 11 min read

Some of China’s most profitable companies have thrived by piling pressure on workers – sometimes with tragic results. Zhike Lei outlines how multinationals can design work that avoids burnout and exploitation. ...

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Long live life on earth

February 16, 2026 • by Julia Binder in Sustainability • 9 min read

Our pursuit of longer life cannot happen without a sustainable future for society and the planet. Julia Binder argues that we should target healthier lives for all, rather than for a few...

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Scaling a startup: Why you must focus on the ‘who’ as well as the ‘what’

February 13, 2026 • by David Sluss, Katie Badura, Yufei Zhong in Leadership • 7 min read

Passion for the product is vital to launch a startup, but it’s not enough to lead a scaling enterprise. David Sluss, Katie Badura, and Yufei Zhong share a two-step approach to...

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For Luxury and China, will the next decade be ‘back to the future’?

February 13, 2026 • by Stéphane J. G. Girod in Consumer Goods • 19 min read

The next decade will bring significant changes for China's luxury sector. But to see where it's heading, we need to understand where it's been....

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Cementing the future: How City Cement is pioneering low-carbon solutions for Saudi Arabia’s Vision 2030 

February 12, 2026 • by Julia Binder, Esther Salvi in Best Practice in Sustainable Business Transformation • 11 min read

As Saudi Arabia builds toward Vision 2030, City Cement’s CEO Majed Al-Osailan is leading a bold shift to make cement viable in a low-carbon future....

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AI bubble or real shift? How leaders can prepare for what's next

February 12, 2026 • by Karl Schmedders, José Parra Moyano in Artificial Intelligence • 6 min read

Finance and digital strategy experts debate whether AI returns will materialize quickly enough to prevent a market correction. ...

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Is it time you went back to beige?

February 12, 2026 • by Francesca-Giulia Mereu in Brain Circuits • 3 min read

Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

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Navigating the future of sustainable finance: A scenario-based strategic framework for financial institutions

February 11, 2026 • by Catherine Agamis, Hischam El-Agamy in Finance • 9 min read

How banks can position themselves across multiple futures to deliver on sustainability commitments while maintaining financial performance...

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China’s primacy challenge: Government security imperatives override business logic

February 11, 2026 • by Simon J. Evenett in Geopolitics • 6 min read

The great-power rivalry between China and the US is structural, not an aberration: zero-sum thinking, tech rivalry, and weaponized trade will outlast leaders and reshape business. ...

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5 myths of entrepreneurship

February 11, 2026 • by Stefan Michel in Brain Circuits • 3 min read

Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....

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Decoding the New China Playbook: 9 strategic shifts that redefined the dragon in the decade to 2025

February 10, 2026 • by Winter Nie, Yunfei Feng in Geopolitics • 14 min read

China's economy shows contradictory signals – macro headwinds yet surging innovation investment and competitive intensity. To decode this evolving reality, here are the nine key trends global businesses must understand about operating...

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How to build a business that survives the next five years

February 10, 2026 • by Susanne May in AI • 3 min read

Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era....

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Getting GenAI to live up to the hype

February 10, 2026 • by Tomoko Yokoi in Artificial Intelligence • 6 min read

Tomoko Yokoi explains why GenAI isn’t delivering on its promise — and how clearer success metrics, upskilling, and purposeful scaling can finally unlock its value....

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