Innovation, by accident: The story of the ‘like’ button
BCG’s Martin Reeves traces the messy human journey behind one of tech’s most contagious features – and what it reveals about innovation, behavior, and unintended consequences. ...
Book Club
In our webinar series, we feature one recently-released book every month. From the personal journeys of senior executives and the new drivers of competitive advantage in the digital era, to sustainable business and how leaders and organizations can maximize the talents and well-being of people in the workplace.
Upcoming Book Club
Book Club - June 2025
The Power of Like: How a Simple Button Reshaped the World
Knut Haanaes of IMD will host a thought-provoking conversation with Martin Reeves, co-author of Like: The Button That Changed the World. Discover how the "like" button transformed social behavior, business, and innovation, and explore its deeper implications for the digital future.
A must-watch for thinkers, leaders, and tech enthusiasts!
Previous Book Club webinars
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May 2025
The future-solving methodology: Insights on AI and leadership
Brian Evergreen shares radical insights from his book Autonomous Transformation: Creating a More Human Future in the Era of AI with IMD’s Stefan Michel.
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Problem solving is the craft of getting rid of what you don’t want. Future solving is the craft of getting what you do want.Brian Evergreen
New & notable IMD books
Leading the Sustainable Business Transformation
- A playbook from IMD to plan, execute, and showcase corporate sustainability initiatives
- Edited by two renowned thought leaders on sustainable business transformation
- Contributing writers include over 30 IMD faculty
- Foreword by David Bach, President and Nestlé Professor of Strategy and Political Economy at IMD Business School and Michel Demaré, Chair AstraZeneca, Chair IMD Business School, and Board member Vodafone and Louis Dreyfus Company
Recent Book Club webinars
The future-solving methodology: Insights on AI and leadershipÂ
Brian Evergreen shares radical insights from his book Autonomous Transformation: Creating a More Human Future in the Era of AI with IMD’s Stefan Michel....
Can 12 minutes of breathing a day change how you lead?Â
Mindfulness expert Christoph Glaser shares insights from Breathe, his best-selling book on how simple, breath-based techniques can reduce stress, sharpen focus, and help leaders stay centred under pressure....
Recent articles
DE&I: Small steps for big changes
June 21, 2024 • by Alexander Fleischmann in Book Club Popular
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Paola Cecchi-Dimeglio, author of Diversity Dividend, discusses how it’s done...
How to outsmart the smart world   Â
May 31, 2024 • by Patrick Reinmoeller in Book Club Popular
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done   ...
The AI Dilemma: If we are as gods, we may as well get good at itÂ
April 26, 2024 • by José Parra Moyano in Book Club Popular
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano....
We are all activists
March 29, 2024 • by Heather Cairns-Lee in Book Club Popular
By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...
The cooperative economy: A vision for tackling society’s grand challenges
A new book by Dovev Lavie, Professor at the Department of Management and Technology of Bocconi University, sets out an extraordinary plan to tackle urgent social problems of inequality, wealth concentration, loss...
Discover your superpower: rewiring how you think, collaborate, and decide Â
December 1, 2023 • by Albrecht Enders in Book Club Popular
Organizations of every size and shape today know it’s crucial to bridge the gap between innovation and execution – but it’s a hard feat to accomplish and very often they get it...