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Beyond products: Why customer centricity is the key to long-term growth
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success. ...
From the journey of senior executives to issues of gender and data bias, each month, we’ll discuss one recently released book, and add a new one to the list, so you'll be able to plan ahead.
Our first four books were recent releases that had been very well received. Together they gave a sense of the books we would read: the first followed the journey of a senior executive in a given company and industry; the second book looked at issues of gender and data bias; and the third and fourth addressed important geopolitical and economic trends.
In 2024, we'll focus on the new drivers of competitive advantage in the digital era, while also dealing with new ways of using technology more effectively. We will also examine how organizations can maximize the talents of diverse minds and protects the wellbeing of everyone.
Are you ready to transform your business from a linear take-make-waste approach to one that is sustainable, circular, and profitable? Join the authors of The Circular Business Revolution, Julia Binder, Professor of Sustainable Innovation and Business Transformation at IMD, and Manuel Braun, Director at Systemiq, for an insightful I by IMD book club webinar on 29 August 2024 at 11am CEST.
IMD Professor of Digital Strategy José Parra Moyano was joined by Art Kleiner, co-author of The AI Dilemma, as they discussed the key learning takeaways from the book.
After we discuss a book, we will add one to the list, so that you can plan your reading for the next few months.
19 July 2024 • by Sarah E. Toms in I by IMD Book Club
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success. ...
21 June 2024 • by Alexander Fleischmann in I by IMD Book Club
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Paola Cecchi-Dimeglio, author of Diversity Dividend, discusses how it’s done...
31 May 2024 • by Patrick Reinmoeller in I by IMD Book Club
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done ...
25 February 2022 • by Salvatore Cantale in I by IMD Book Club
An award-winning book on business model innovation helps leaders engineer their way to success by reframing their businesses in today’s virtual setting...
24 November 2021 • by Shlomo Ben-Hur, Susan Goldsworthy in I by IMD Book Club
In this interactive webinar, Shlomo Ben-Hur discusses his book "Leadership OS" with Susan Goldsworthy....
1 June 2021 • by Philip Rosenzweig in I by IMD Book Club
Our book for May is a very important book that has received considerable attention and praise, all fully justified. It speaks to business, of course – work design, product design –...
21 October 2022 • by Salvatore Cantale in I by IMD Book Club
The next generation of business leaders can play a vital role in speeding up progress on sustainability, according to leadership expert Clarke Murphy. ...
26 August 2021 • by Philip Rosenzweig, Arturo Bris in I by IMD Book Club
In this interactive webinar, Phil Rosenzweig and Arturo Bris debate the value of “The Value of Everything”. It’s a homage to the many people doing important things, who are not being “valued”...
1 September 2023 in I by IMD Book Club
Bernie Jaworski, author of Creating the Organization of the Future, discusses the critical importance of crafting a clear mission, vision, and purpose for your firm. ...
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