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I by IMD Book Club

We are all activists

IbyIMD+29 March 2024 • by Heather Cairns-Lee in I by IMD Book Club

By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...

We can all be activist leaders by changing our perspective from “Someone should do something about this” to “I’m going to do something about this”, Lucy Parker — co-author of The Activist Leader — tells IMD’s Heather Cairns-Lee.

Leaders in a senior position in business today know how to deliver financial value – that’s why they’re in those senior positions. But simply delivering financial value is no longer enough, at a time when the world is having to deal with multiple crises, from climate change to water scarcity, equitable access to medicines and healthcare. 

Each of these global social issues is hard to resolve without a systemic approach as they are inseparable from each other. There isn’t a company in the world that is not having to think about the impact of these issues on their business.

This can seem overwhelming, so it’s natural that businesses might try to ignore the big picture and instead focus on what’s happening in their business; perhaps by doing the minimum to satisfy ESG requirements in their industry or issuing statements about their purpose and values.

But the crises the world is facing are not issues that can be kept outside the walls of the business. They are at the top…

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