Professor Stefan Michel
Swiss
MARKETING
Professor Stefan Michel
CONTACT
Vita

Professor Michel's major research interests are in customer-focused marketing strategy, service innovation and pricing.


At IMD, he is the Dean of our Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies.


Stefan is the author of two online courses at IMD, B2B Pricing Strategy and Marketing Management. A Value-Based Approach.


He has written eight books, eight book chapters, and more than 42 newspaper articles on these subjects, as well as many academic articles that have appeared in journals including Harvard Business Review, California Management Review and the Journal of the Academy of Marketing Science. He won the Emerald Literati Award by the Journal of Service Management for the best paper of the year in 2009, and again in 2010, and his work was recognized with additional international research awards.


Prior to joining IMD, Professor Michel was Tenured Professor of Global Marketing at Thunderbird School of Global Management (USA), where he taught in the MBA and EMBA programs, as well as in customized corporate learning programs for European, Korean and Chinese companies. He introduced various successful teaching innovations and received several awards for excellence in teaching. He is an invited Global Faculty at the Center for Service Leadership, Arizona State University (USA). He works internationally with clients such as GE (New York), NCC (Scandinavia), Visa Europe, Credit Suisse, Maersk, and UBS and he ran his family's hotel business as chairman of the board. He is a non-executive board member at Bossard (SIX:BOS), where he is the chairman of the compensation committee and the President of the Foundation Board of GfM Gesellschaft für Marketing (Swiss Marketing Association).


Professor Michel holds an MBA and a DBA from the University of Zurich, both summa cum laude. He received the 1997 Best Dissertation Award, granted by the Swiss Society for Market and Social Research.

STEFAN MICHEL'S PROGRAMS
Executive MBA
Provides experienced executives with an opportunity to achieve mastery of business concepts, leadership skills and continuous learning without leaving their job
Foundations for Business Leadership
For functional managers looking to develop the essential set of cross-functional skills and capabilities needed to move into business leadership positions.
Master of Business Administration
Develops young and experienced international professionals into future corporate leaders through an intense one year program focused on leadership and general management.
Orchestrating Winning Performance
Discover the latest trends and seize tomorrow's opportunities. With 45+ topics, a fully customizable schedule and networking opportunities with 450+ top executives.
All IMD programs
Stefan Michel's Publications
2019
Thomas Cook collapse: The seven signs it will happen to your business
Article
2019
Real Impact Marketing
Book
2019
The Macallan's branding response to the single malt whisky shortage
Case study