Digital Marketing Strategies
Digital marketing strategies: transform your customer offering!
Are you feeling overwhelmed by the explosion of digital platforms and channels? Would you like to engage even more successfully with your customers? Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.
Standard marketing practices often reinforce the brand but rarely focuses on the value given to the customer, where the true value lies.
Creating directing customer value will lead your business towards new opportunities for growth and ultimately drive higher loyalty. Learn how to transform each stage of the customer journey for an optimised experience. You’ll leave with smart strategies to optimize your brand strategy both online AND offline.
Get the latest business insights for the digital age from IMD
IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.
Length: 5 days on campus.