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    DMS program
    On campus program
    Digital Marketing Strategies

    Master your three digital marketing challenges today.

    On campus program

    Digital Marketing Strategies

    Master your three digital marketing challenges today.

    Location Lausanne

    Length 5 days

    Fee CHF 10,900

    Next program starts 27 May 2024

    Digital marketing strategies: transform your customer offering!

    Are you feeling overwhelmed by the explosion of digital platforms and channels? Would you like to engage even more successfully with your customers? Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.

    Standard marketing practices often reinforce the brand but rarely focuses on the value given to the customer, where the true value lies. 

    Creating directing customer value will lead your business towards new opportunities for growth and ultimately drive higher loyalty.  Learn how to transform each stage of the customer journey for an optimised experience. You’ll leave with smart strategies to optimize your brand strategy both online AND offline.

    Let timeless marketing fundamentals guide your decision making – online and offline

    Understand how digitalization changes customer decision-making and what this means for your brand

    Become familiar with emerging business models and new approaches to market strategy

    Master new technologies to connect with your customers
    Discover the learning journey
    You and your class

    You’re a senior or mid-level manager with strategic, marketing, or commercial responsibilities in a firm that serves end consumers, retailers, industrial buyers, governments, NGOs, or other stakeholders. You have at least 10 years’ work experience and now need to strengthen your marketing skills in the digital landscape.

    Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways-both during and beyond your classroom experience. Read more about the admission criteria.

    79%

    UPPER MIDDLE AND SENIOR MANAGEMENT

    +15

    INDUSTRIES

    40

    AVERAGE AGE

    13

    AVG. YEARS OF EXPERIENCE

    Assess your profile
    What our participants say

    Digital Marketing Strategies gave me new tools to formulate new value propositions for my company in the new digital landscape.

    Tommi Fors Marketing and Communications, Oy Snellman AB, Finland
    Learn more about impact
    Experience the program
    Confused by choice? Use this 5-step framework.
    Watch your Program Director in action.

    Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

    Read more

    Goutam Challagalla Program Co-director

    Get the latest business insights for the digital age from IMD

    IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.

    More about our digital research
    Next start & fee

    Length: 5 days on campus.

    Available
    Dates
    27 May – 31 May 2024
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
    Apply
    Available
    Dates
    28 Oct – 1 Nov 2024
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
    Apply
    See admission information
    Digital Excellence Diploma

    Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

    Learn more

    Digital Excellence Diploma

    Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

    Learn more
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