On campus program

Digital Marketing Strategies

Master your three digital marketing challenges today.

On campus program

Digital Marketing Strategies

Master your three digital marketing challenges today.

Location Lausanne

Length 5 days

Fee CHF 9,900

Next program starts 8 May 2023

Digital marketing strategies: transform your customer offering!

Are you feeling overwhelmed by the explosion of digital platforms and channels? Would you like to engage even more successfully with your customers? Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.

NEW FOR 2021: 
Standard marketing practices often reinforce the brand but rarely focuses on the value given to the customer, where the true value lies. 

Creating directing customer value will lead your business towards new opportunities for growth and ultimately drive higher loyalty.  Learn how to transform each stage of the customer journey for an optimised experience. You’ll leave with smart strategies to optimize your brand strategy both online AND offline.

Let timeless marketing fundamentals guide your decision making – online and offline

Understand how digitalization changes customer decision-making and what this means for your brand

Become familiar with emerging business models and new approaches to market strategy

Master new technologies to connect with your customers

You and your class

You’re a senior or mid-level manager with strategic, marketing, or commercial responsibilities in a firm that serves end consumers, retailers, industrial buyers, governments, NGOs, or other stakeholders. You have at least 10 years’ work experience and now need to strengthen your marketing skills in the digital landscape.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways-both during and beyond your classroom experience.

79%

UPPER MIDDLE AND SENIOR MANAGEMENT

+15

INDUSTRIES

40

AVERAGE AGE

13

AVG. YEARS OF EXPERIENCE

What our participants say

Digital Marketing Strategies gave me new tools to formulate new value propositions for my company in the new digital landscape.

Tommi Fors Marketing and Communications, Oy Snellman AB, Finland
Experience the program
Confused by choice? Use this 5-step framework.
Watch your Program Director in action.

Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

Read more

Goutam Challagalla Program Director

Get the latest business insights for the digital age from IMD

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.

Next start & fee

Length: 5 days on campus.

Dates
8 May – 12 May 2023
Location
Lausanne
Length
5 days
Price
CHF 9,900
Dates
16 Oct – 20 Oct 2023
Location
Lausanne
Length
5 days
Price
CHF 9,900

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

What would you like to learn?
Learn more about IMD