Business Analytics for Leaders

Master digital analytics to drive innovation.

Location Online

Length 8 weeks
(4-6 hours per week)

Fee CHF 2,950

Next program starts 9 October 2023

Certification Receive IMD certificate upon completion

Harness the strategic power of business analytics

Are you a manager or an executive who wants to understand the basics of big data and data analytics and their application in business?

Business analytics help organizations to anticipate trends and outcomes and make informed decisions. Our Business Analytics for Leaders program is designed to give you a strategic overview of different types of big data and data analytics, allowing you to identify how your organization can use them to drive success. You’ll learn the difference between offensive and defensive analytics strategies and reflect on the strategy your business needs. Practical tools will enable you to assess your organization’s data analytics capability, compare it with that of other companies, and identify gaps.

You’ll have a brief introduction to artificial intelligence and machine learning, and discover how you can leverage them to create a competitive edge for your business.

Towards the end of the program, you’ll develop a digital analytics roadmap for your business.

Learn how big data can give you and your company a strategic advantage.

Discover the various sources of data, both within and outside your organization.

Understand the different types of analytics and which is best suited to your needs.

Investigate the different levels of data analytics maturity and where your organization stands.

Discover the learning journey

What our participants say

IMD Business Analytics for Leaders gave me a high-level understanding on how to use business analytics to a strategic advantage. The executive program has a very interesting practical take, with hints, inputs, and tools that I was able to immediately use in my day to day work. IMD again provided me with a top-quality learning experience.

Claudio Elia Legal Director, STMicroelectronics International NV, Switzerland

Drive your big data strategy – Discover the program highlights.

02:25

Find creative solutions for handling big data – Learn more from Program Director.

01:56

Excellence in blended learning

The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact