Harness the strategic power of business analytics
Are you a forward-thinking manager or executive eager to develop a solid understanding of the core principles of big data and data analytics, and their direct application in a business context?
In today’s dynamic environment, the ability to anticipate trends, make informed decisions, and propel future success is contingent upon harnessing the power of business analytics.
IMD’s Business Analytics for Leaders program provides you with a strategic overview of various types of big data and data analytics and enables you to uncover how your organization can leverage their potential to drive growth. By exploring both offensive and defensive analytics strategies, you will gain valuable insights into the strategic approach that is best aligned with your business objectives. In addition, you’ll acquire practical tools to assess your organization’s data analytics capabilities, benchmark them against industry standards, and identify areas for improvement.
You’ll also explore the impact of artificial intelligence and machine learning on business analytics and discover how you can leverage these technologies to secure a competitive edge for your organization. As you progress through the program, you’ll develop a digital analytics roadmap tailored to your business.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in AI and Digital Business Excellence or the IMD Online Executive Certificate.
Join us on 27 May 2025
Learn smarter with IMD’s AI-powered adaptive learning
What’s in it for you?
This program uses IMD’s AI-powered adaptive learning tool to help you focus on what truly matters—quickly identifying knowledge gaps and mastering essential skills.
The tool tailors content based on your strengths and areas for improvement, just like a one-on-one tutor.
Achieve mastery in up to 50% less time compared to traditional e-learning.
Intelligent technology continuously fine-tunes your learning experience for maximum efficiency and retention.
When we say “real impact”, we mean it. After attending an IMD online program in 2024, 98% of participants stated:
“I gained fresh knowledge and insights.”
“I gained practical tools and ideas.”
“I could better choose and focus on priorities.”
“I felt more confident about myself.”
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.
Executive Certificate in AI and Digital Business Excellence
