Amit Joshi

Program Director

Professor of AI, Analytics and Marketing Strategy.

Amit Joshi

Program Director

Professor of AI, Analytics and Marketing Strategy.

Meet your Program Director

Amit Joshi is Professor of AI, Analytics and Marketing Strategy at IMD. He brings extensive expertise in marketing management and strategy, advertising, digital media, data analytics, and marketing accountability. Previously an award-winning professor and researcher at the University of Central Florida in Orlando, he has interacted with a variety of corporate clients in several industries including telecom, media, manufacturing, retailing, education, and automobiles. He has also worked for Cadbury India Ltd., now a part of the Mondelez International group, India’s biggest confectionery manufacturer.

Amit Joshi’s publications
Why Facebook’s artificial intelligence break is scary for companies
By Professor Amit M. Joshi

The recent news that Facebook temporarily suspended its Artificial Intelligence (AI) program when the bots within this program started chatting to each other in a strange language only they understood, has reignited the debate on the potential dangers of AI. Several media outlets have jumped on this news with predictions that artificial intelligence will become independent and pose a threat to mankind.

Five ways to figure out how to make the most of your data
By Professor Amit M. Joshi

Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash the power of their unused data to gain a competitive edge.

Bulldozing bias: How recruiters can use AI with confidence
By Professor Amit M. Joshi

For increasing numbers of job applicants, this is not just a hypothetical question. AI has rapidly become part of business, and HR has been one of the fastest adopters. It is changing recruitment permanently. Among the benefits are the potential to cut costs, identify more suitable candidates and minimize human biases and prejudices, which could transform businesses’ diversity efforts.