- IMD Business School
 - IMD Business School
Amit Joshi

Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their data and how to upscale their analytical capabilities. He is currently focusing on how organizations can ensure that AI implementation occurs strategically and at scale rather than in small islands of excellence.

He has delivered customized programs for several companies including UBS, Sonova, Johnson & Johnson, Guardian Life, Mars Petcare, Securitas, Bank Danamon, Bayer, Ooredoo, Siam Commercial Bank, Abu Dhabi School of Governance, Hanover RE, and Migros. He also advises start-ups on their strategies.

Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying machine learning and understanding its uses and limitations is crucial to organizational success.

At IMD, he is Director of the Executive Certificate in Digital Business Excellence  and Co-Director of the Digital Strategy, Analytics and AI program.

Joshi’s research, which focuses on long-run marketing strategy, analytics, and AI applications, has been published in top journals including the Journal of Marketing, Marketing Science, the Journal of Consumer Culture, the Journal of the Academy of Marketing Science, Harvard Business Review, and MIT Sloan Management Review. He has twice won the MSI/H Paul Root Award for the best paper in the Journal of Marketing and the Robert D Buzzell Best Paper Award for the Marketing Science Institute publication with the most long-term impact.

His work and thought leadership have frequently been cited in the media and have been covered by outlets including NPR, CNN, NBC, Nikkei, the Financial Times, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Le Temps, Investor Relations Magazine, The Conversation, and Science Daily. He is frequently invited to give keynote speeches and led a panel discussion with marketing experts at the World Economic Forum in Davos in 2020.

Before joining IMD in 2017, Joshi was in academia in the US and prior to that worked as a sales manager at Cadbury India, now part of the Mondelēz International group.

Selected publications
The direct and indirect effects of advertising spending on firm value

Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-term effects of their actions on product-market respo...

Marketing Finance
1 January 2010
Academic publications
Insight for Executives