Reinventing Luxury Lab

Reinventing Luxury Lab

Location

Lausanne

Length

2 days

Price

CHF 3,500

Dates

6-7 November 2025

What is IMD’s Reinventing Luxury Lab?

Reinventing Luxury Lab is an experiment-driven strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you ignite your innovation and transformation capabilities. 

Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of next practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.

Themes of previous editions include:

  • The human genius in the age of generative AI
  • What’s next for growth? Implications for luxury management
  • Future-proofing luxury in volatile times
  • Purposeful luxury
  • Leading through the crisis with agility

 

The theme and location of the 2025 edition will be announced soon.

Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring. 

 

Agility & resilience

Build agility and resilience at the core of your strategy, operations, and organization.

Effective decision-making

Learn to make tough strategic choices even when the context is uncertain.

Hands-on experience

Prototype and field-proof the key elements of your brand transformation and renewal.

Real-world learning

Gain exposure to real-life commitment strategies and next practices developed and implemented by industry-leading brands.

Inspirational faculty & industry guest speakers
Networking opportunities with senior peers
A dedicated IMD alumni community from luxury sector
IMD program participants
You and your peers

The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

2021-2022 class profile (average data)

19

Years of experience

83%

Senior & above

44

Average age

12

Industries

Discover the impact of the Reinventing Luxury Lab

Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.

“The program is a great mix of fact-based cases, guest speakers, and encounters.”

Isabelle Sultan, Chief Sustainability Officer, Parfums Christian Dior, France

Isabelle describes the importance of meeting and networking with other luxury industry professionals and how this, combined with other aspects of the program, makes for a truly enriching experience.

“Luxury is about creating dreams and desires. The Reinventing Luxury Lab has been a great source of inspiration.”

Philippe Blondiaux, Global Chief Financial Officer, Chanel, UK

Philippe shares his experience of the program and describes how he was inspired by the rich agenda, insights, and interaction with other participants.

“The exchange with other professionals during the program is something that is so unique and valuable.”

Edith Gerhardt, CEO, Hirmer Hospitality, Germany

Edith explains how learning with and from others in the luxury industry not only enhanced her program experience, but also gave her the tools to impact change in her own organization.

“The program offers a stimulus to think differently.”

Riccardo Bellini, CEO, Chloé, France

Riccardo details how being stimulated by subjects that are relevant through the industry is a very powerful tool for management to rethink the way they do business.

What participants say about this program
Reinventing Luxury Lab participant Iñaki Gomez
Iñaki Gomez

Retail Area Manager, Prada Switzerland
(2023 participant)

A transformative journey

My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues.

Reinventing Luxury Lab participant Mathieu Arsac
Mathieu Arsac

Marketing Director, Shiseido, Switzerland
(2023 participant)

Navigating the world of luxury brands

Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. A truly enriching and forward-thinking educational journey.

Edith Gerhardt

CEO, Hirmer Hospitality,
Germany
(2021 participant)

Reinventing luxury for the future

It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program. Bringing in the concept of really reinventing luxury and looking at what it’s going to be in the future is something that’s crucial for us to understand to impact change.

In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lay ahead.

Read more

Stéphane J.G. Girod Program Director
Stéphane JG Girod’s insights
Next start & fee
Dates
6 Nov – 7 Nov 2025
Location
Lausanne
Length
2 days
Price
CHF 3,500
One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

130k+ alumni

Networking

250+ events per year

Communities

50+ clubs worldwide

Resources