Reinventing Luxury Lab

Reinventing Luxury Lab


Audemars Piguet, Le Brassus, Switzerland

2 days
CHF 3,500
Next program starts

7-8 November 2024

What is IMD’s Reinventing Luxury Lab?

Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you build on your luxury brand management capabilities.

Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.

The theme of the next program will be The human genius in the age of generative AI. More information about the agenda will be shared shortly.

Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.

Agility & resilience

Build agility and resilience at the core of your strategy, operations, and organization.

Effective decision-making

Learn to make tough strategic choices even when the context is uncertain.

Hands-on experience

Prototype and field-proof the key elements of your brand transformation and renewal.

Real-world learning

Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.

Inspirational faculty & industry guest speakers
Networking opportunities with senior peers
A dedicated IMD alumni community from luxury sector
IMD program participants - IMD Business School
You and your peers

The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

The theme of the 2023 Reinventing Luxury Lab will provide insights to professionals across functions, including marketers, strategists, supply chain experts, digital transformation executives, retail executives, sustainability experts and senior executives.

The Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

2021-2022 class profile (average data)


Years of experience


Senior & C-level


Average age



 - IMD Business School

Luxury executives need to embrace new business models to deliver positive impact and reduce emissions. Circularity is increasingly important but must be implemented strategically to ensure it is truly sustainable.

Read more

Stéphane J.G. Girod Program Director
Discover the impact of the Reinventing Luxury Lab

Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.

Keynote speakers

A core team of professionals and experts joined Prof. Stéphane J.G. Girod for our last event.

Next start & fee
7 Nov – 8 Nov 2024
2 days
CHF 3,500

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Stéphane JG Girod’s insights
 - IMD Business School
One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

130k+ alumni


250+ events per year


50+ clubs worldwide


 - IMD Business School
What would you like to learn?
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