Length 2 days
Fee CHF 3,500
When 9-10 November 2023
What is IMD’s Reinventing Luxury Lab?
Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you build on your luxury brand management capabilities.
Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.
Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.
Build agility and resilience at the core of your strategy, operations, and organization.
Learn to make tough strategic choices even when the context is uncertain.
Prototype and field-proof the key elements of your brand transformation and renewal.
Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.
2023 theme: What’s next for growth? Implications for luxury management
Luxury sales have never been as strong as they were in 2022. Why, then, will the 2023 Reinventing Luxury Lab focus on “What’s next for growth?”
While brands have started to take drastic measures to reduce their carbon footprint, their scope 3 greenhouse gas emissions, according to the GHG Protocol Corporate Standard, are rising to unprecedented levels. The impact could be devastating for social acceptance of luxury. In this context, can we even continue to talk about growth? And if so, what should the new conditions for sustainable growth be? You will bring answers to this question in three ways.
IMD’s Reinventing Luxury Lab will help you identify new approaches to growth for your brand. You will start by deep diving into the ins and outs of circularity and sufficiency-based business models including their implication for financial performance.
Considering sustainability as the continuous renewal of your brand’s desirability and relevance, growth will also entail diversifying risks and developing new opportunities and capabilities. You will examine how to win the battle for experiential luxury in the digital age, including in the metaverse, and how to scale new artificial intelligence capabilities such as Chat GPT.
Thirdly, bringing the sustainability and digital lenses together, you will look at how you can use digital technology for positive impact, and mitigate the negative impact of digital on nature and the environment.
Topics you will focus on:
- Green growth from circular business models and practices
- Experiential luxury for growth
- Harnessing the power of digital for sustainable growth
The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.
The theme of the 2023 Reinventing Luxury Lab will provide insights to professionals across functions, including marketers, strategists, supply chain experts, digital transformation executives, retail executives, sustainability experts and senior executives.
The Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.
2021-2022 class profile (average data)
Years of experience
Senior & C-level
In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lie ahead.
Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.
Isabelle describes the importance of meeting and networking with other luxury industry professionals and how this, combined with other aspects of the program, makes for a truly enriching experience.
Philippe shares his experience of the program and describes how he was inspired by the rich agenda, insights, and interaction with other participants.
Edith explains how learning with and from others in the luxury industry not only enhanced her program experience, but also gave her the tools to impact change in her own organization.
A core team of professionals and experts will join Prof. Stéphane J.G. Girod for this event.
Mélanie is an experienced marketing professional with over 15 years of expertise in global, regional, and country roles. She holds a Master’s degree in Management and began her career at P&G, where she worked on prestigious fragrance brands. She later joined COTY, achieving significant share growth through digitalization and by creating regional capabilities. Joining Nespresso in 2019, Mélanie played a pivotal role in establishing the brand’s fundamentals and elevation strategy. She received accolades for revitalizing the brand and enhancing internal capabilities. Mélanie is a passionate and purpose-driven leader who inspires diverse teams to go beyond the status quo.
Cédric Bourassin is a lecturer in culinary arts and fine dining at EHL Hospitality Business School, where he is Head Chef of the gastronomic teaching restaurant Berceau des Sens. The Berceau des Sens is the only Michelin-starred training restaurant in the world. Cédric has worked for prestigious restaurants and hotels in Europe, Malaysia and Japan, earning a three-star Michelin rating for the latter’s Michel Bras TOYA restaurant when he was Head Chef and Director.
Dr Matthias Fuchs is Assistant Professor of Marketing at EHL Hospitality Business School, and Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback and his work has featured in top-tier business journals. An experienced educator, he teaches marketing, brand management, customer experiences, and computational thinking. He holds a Ph.D. in marketing from the University of St. Gallen. Before joining academia, Matthias spent over seven years in brand management and marketing.
Clarisse Desgeorge is the Chief Marketing and Digital Officer at ZENITH. With two decades of experience in the luxury sector and nearly 15 years in managerial roles, Clarisse worked at Cartier, TUMI and Bell & Ross before joining ZENITH in 2018. She has been instrumental in increasing the brand visibility and desirability across all channels. Part of the brand’s executive and product committees, Clarisse leads a growing team of over 20 people to build and implement the brand strategy, while also driving the digitalization of the brand. She also takes on a leading role in defining the brand’s collaborations and is a driving force behind ZENITH’s CSR strategy.
Among a wide range of topics and speakers at the 19th Financial Times Business of Luxury Summit in Monaco – a genial event where 450 high-quality delegates gathered against the backdrop of a city that is looking increasingly like Singapore or Dubai thanks to the amount of new high risers – five key lessons stood out.
Leaders in the luxury sectors should explore turning the technological, customer and sustainability challenges presented by the metaverse into opportunities if they want to unlock its potential and shape its future.
For all the question marks hanging over the metaverse, it’s likely to have staying power for luxury brands, who are aligning strategic vision and strategic execution in efforts to operate in it.
To enable a relative democratization of luxury, brands have been undergoing considerable cultural, organizational and operational transformation. Discover the five paths they have taken on their way to digital proficiency.
As the luxury sector comes under pressure to reduce emissions, CFOs will play an important role in measuring progress and making sure that asset allocation has a positive impact on broader society, said CHANEL Global CFO Philippe Blondiaux in the …
Leaders must strategize on ways to put sustainability at the core of luxury brand desirability.
Any company that wants to last needs to learn the art of agility, best understood as creating flexibility and fostering entrepreneurship at the strategic, organizational and management levels.
Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.