On campus program
Reinventing Luxury Lab

What’s next for growth? Implications for luxury management.

On campus program

Reinventing Luxury Lab

What’s next for growth? Implications for luxury management.

Length 2 days

Fee CHF 3,500

When 9-10 November 2023

Where Lausanne

What is IMD’s Reinventing Luxury Lab?

Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you build on your luxury brand management capabilities.

Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.

Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.

Agility & resilience

Build agility and resilience at the core of your strategy, operations, and organization.

Effective decision-making

Learn to make tough strategic choices even when the context is uncertain.

Hands-on experience

Prototype and field-proof the key elements of your brand transformation and renewal.

Real-world learning

Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.

2023 theme: What’s next for growth? Implications for luxury management

Luxury sales have never been as strong as they were in 2022. Why, then, will the 2023 Reinventing Luxury Lab focus on “What’s next for growth?”

While brands have started to take drastic measures to reduce their carbon footprint, their scope 3 greenhouse gas emissions, according to the GHG Protocol Corporate Standard, are rising to unprecedented levels. The impact could be devastating for social acceptance of luxury. In this context, can we even continue to talk about growth?  And if so, what should the new conditions for sustainable growth be? You will bring answers to this question in three ways.

IMD’s Reinventing Luxury Lab will help you identify new approaches to growth for your brand. You will start by deep diving into the ins and outs of circularity and sufficiency-based business models including their implication for financial performance.

Considering sustainability as the continuous renewal of your brand’s desirability and relevance, growth will also entail diversifying risks and developing new opportunities and capabilities. You will examine how to win the battle for experiential luxury in the digital age, including in the metaverse, and how to scale new artificial intelligence capabilities such as Chat GPT.

Thirdly, bringing the sustainability and digital lenses together, you will look at how you can use digital technology for positive impact, and mitigate the negative impact of digital on nature and the environment.

Topics you will focus on:

  • Green growth from circular business models and practices
  • Experiential luxury for growth
  • Harnessing the power of digital for sustainable growth
Inspirational faculty & industry guest speakers
Networking opportunities with senior peers
A dedicated IMD alumni community from luxury sector
You and your peers

The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

The theme of the 2023 Reinventing Luxury Lab will provide insights to professionals across functions, including marketers, strategists, supply chain experts, digital transformation executives, retail executives, sustainability experts and senior executives.

The Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

2021-2022 class profile (average data)


Years of experience


Senior & C-level


Average age



In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lie ahead.

Read more

Stéphane J.G. Girod Program Director
Discover the impact of the Reinventing Luxury Lab

Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.

“The program is a great mix of fact-based cases, guest speakers, and encounters.”
Isabelle Sultan, Chief Sustainability Officer, Parfums Christian Dior, France

Isabelle describes the importance of meeting and networking with other luxury industry professionals and how this, combined with other aspects of the program, makes for a truly enriching experience.

“Luxury is about creating dreams and desires. The Reinventing Luxury Lab has been a great source of inspiration.”
Philippe Blondiaux, Global Chief Financial Officer, Chanel, UK

Philippe shares his experience of the program and describes how he was inspired by the rich agenda, insights, and interaction with other participants.

“The exchange with other professionals during the program is something that is so unique and valuable.”
Edith Gerhardt, CEO, Hirmer Hospitality, Germany

Edith explains how learning with and from others in the luxury industry not only enhanced her program experience, but also gave her the tools to impact change in her own organization.

“The program offers a stimulus to think differently.”
Riccardo Bellini, CEO, Chloé, France

Riccardo details how being stimulated by subjects that are relevant through the industry is a very powerful tool for management to rethink the way they do business.

Keynote speakers

A core team of professionals and experts will join Prof. Stéphane J.G. Girod for this event.

Next start & fee
9 Nov – 10 Nov 2023
2 days
CHF 3,500

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Stéphane JG Girod’s insights
Five New Rules That Luxury Business Leaders Should Keep Top Of Mind

Among a wide range of topics and speakers at the 19th Financial Times Business of Luxury Summit in Monaco – a genial event where 450 high-quality delegates gathered against the backdrop of a city that is looking increasingly like Singapore or Dubai thanks to the amount of new high risers – five key lessons stood out.

30 May 2023
Read more
Luxury brands must resolve the challenges of the metaverse to unlock its opportunities

Leaders in the luxury sectors should explore turning the technological, customer and sustainability challenges presented by the metaverse into opportunities if they want to unlock its potential and shape its future.

24 April 2023
Read more
The metaverse is much more than a cool new channel for luxury brands

For all the question marks hanging over the metaverse, it’s likely to have staying power for luxury brands, who are aligning strategic vision and strategic execution in efforts to operate in it.

29 March 2023
Read more
How luxury brands keep up with fast technological change

To enable a relative democratization of luxury, brands have been undergoing considerable cultural, organizational and operational transformation. Discover the five paths they have taken on their way to digital proficiency.

14 December 2022
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How digital is making luxury (relatively) more democratic

Digital has shifted the power balance in favor of customers. Here’s four ways in which luxury brands can harness digital technologies to build win-win relationships.

06 December 2022
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CHANEL CFO: “The finance department is central to making the ESG agenda happen” 

As the luxury sector comes under pressure to reduce emissions, CFOs will play an important role in measuring progress and making sure that asset allocation has a positive impact on broader society, said CHANEL Global CFO Philippe Blondiaux in the …

By Stéphane J. G. Girod and Jana M. Arden
09 May 2023
Read more
Protecting luxury’s future by creating a positive impact strategy

Leaders must strategize on ways to put sustainability at the core of luxury brand desirability.

10 February 2023
Read more
Agility is what you need to future-proof your business

Any company that wants to last needs to learn the art of agility, best understood as creating flexibility and fostering entrepreneurship at the strategic, organizational and management levels.

20 May 2022
Read more
Three ways to take sustainability beyond greenwashing in luxury

Luxury firms can strategize to find that sweet spot between growth and a positive social and environmental impact.

24 February 2022
Read more
One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

125k+ alumni


250+ events per year


50 clubs worldwide


What would you like to learn?
Learn more about IMD