Reinventing Luxury Lab is an experiment-driven strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring. The program is designed to help you ignite your innovation and transformation capabilities.
Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Combining the latest research, a review of next practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.
The theme of the 2025 edition will be: Driving performance with resilience. Further details will be announced soon.
Your participation in Reinventing Luxury Lab gives you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals that offers opportunities for learning and development, networking, peer-to-peer exchanges, and mentoring.
The luxury industry is transforming, and staying ahead requires bold innovation. Reinventing Luxury Lab is an exclusive experience where industry leaders collaborate, challenge conventions, and co-create new strategies to shape the future of their brand.
Retail Area Manager, Prada Switzerland
(2023 participant)
My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues.
Marketing Director, Shiseido, Switzerland
(2023 participant)
Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. A truly enriching and forward-thinking educational journey.
CEO, Hirmer Hospitality,
Germany
(2021 participant)
It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program. Bringing in the concept of really reinventing luxury and looking at what it’s going to be in the future is something that’s crucial for us to understand to impact change.
