(7-9 hours per week)
Fee CHF 1,950
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Certification Receive IMD certificate upon completion
Facilitate your organization’s successful digital transformation
Developing Digital Transformation Strategies explores a strategic approach to digital transformation to effectively navigate change and grow your competitive advantage. This program is offered jointly by IMD and GetSmarter.
This program provides you with the tools and knowledge to lead digital transformation strategy in your organization. Through exposure to numerous relevant case studies that lean on Professor Misiek Piskorski’s vast experience in this field, you’ll gain a holistic understanding of what end-to-end digital transformation entails. Learn to apply three distinct strategies for the creation or transformation of digital experiences, functions, and businesses, and explore how the unique Digital Transformation Strategy framework can be leveraged to achieve organization-wide change.
The program gives a greater understanding of the value of short- and long-term digital transformation strategies, a work-ready action plan for use in your business, and an enhanced ability to carve out a competitive advantage in the face of disruption.
While it builds on theory and real-life applications, the program is committed to enhancing personal and social skills by encouraging interdisciplinary team work on practical projects. The formal course work and team projects will be completed and enriched by lectures and workshops with experts from industry.
Build a digital transformation roadmap to effectively navigate technological change
Develop clear and coherent short- and long-term digital transformation strategies
Learn to select the digital platforms and strategies best suited to your organizational requirements
Gain tangible frameworks, strategies, and resources for immediate implementation in your context
This program is designed for:
– C-suite executives, business leaders, or directors who want to implement a strategic roadmap for their organization’s digital transformation
– Managers, departmental heads, or specialists who are looking to create new business opportunities by pursuing digital strategies
– Existing technological professionals who are ready to supplement their knowledge with the strategic insight to make a business impact
Length: 5 weeks (7-9 hours per week).
Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.