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Strategic Thinking IMD online program Strategic Thinking IMD online program Strategic Thinking IMD online program
Online program
Strategic Thinking

Become a better strategist.

Online program

Strategic Thinking

Become a better strategist.

Location Online

Length 8 weeks
(4-6 hours per week)

Fee CHF 2,950

Next program starts 12 February 2024

Certification Receive IMD certificate upon completion

Unlock your strategic mindset in just eight weeks

In today’s dynamic business landscape, long-term planning no longer holds the key to success. The ever-accelerating pace of change demands a new strategic mindset from decision makers – one that embraces agility, flexibility, and adaptability.

On IMD’s Strategic Thinking program, you will acquire the strategic skills to address today’s predominant business challenges, whether they involve new competitors, a sustainability agenda, or the assimilation of new technologies, such as artificial intelligence.

First, you will start by exploring your most significant challenges. Then, you will learn how to evaluate trade-offs, and how to pin-point the best strategy for success. And finally, you will explore how to implement strategy through strategic initiatives and how to align your efforts with your organizational culture.

The process of designing and implementing a successful strategy is not linear. At every step of the way, we are learning, and these new insights allow us to update and improve our strategy. You will work systematically through this process with feedback and interaction from your coach and discussions with your peers to help you to become a better, more reflective, and confident strategist.

Strategize with precision

Master the art of strategic thinking, guided by your Program Director, who will challenge you to ask, “What the heck is going on?”. Sharpen your ability to forge, compare, and implement alternative strategies and models, elevating your strategic acumen.

Leverage insights for decision-making

Enhance your skills for navigating from analysis to diagnosis and identify opportunities for competitive advantage.

Design and communicate winning strategies

Discover how to employ the Business Model Canvas to craft a winning value proposition and revenue growth model.

Prioritize and align your strategy within your organization

Learn how to focus on the must-win battles for strategic success – because organizations with too many priorities have no priorities.

Always stay one step ahead

Explore the importance of continuous learning and competitive landscaping in helping your organization become – and remain – agile and resilient.

You and your class

You are an aspiring executive taking over increasingly significant responsibilities, a driven manager or leader looking to fortify your strategic mindset, or an ambitious team striving to grow your strategy acumen together. You need to make astute strategic decisions and steer your business forward in a dynamic business environment.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience. Read more about the admission criteria.

2022 class profile (average data)

15

Years of experience

42

Average age

27

Nationalities

11

Industries

Inside the Strategic Thinking program
Program Director Stefan Michel shares program highlights.
What participants say about this program

The Strategic Thinking program enabled me to analyze my business and develop my strategic moves step by step. The intense eight weeks empowered me to think about how to conduct an external strategic analysis, how to outpace my competitors, which disruptive innovations are needed, and which strategic initiatives should be pursued.

Regis Combalbert International Regional Director EMEA, Zest Dental Solutions, Switzerland

The program follows a very practical and structured approach, which helped me analyze my business problem and develop my strategic concept step by step. I acquired a new tool set. For executives, who look for learning opportunities to complement their skills, while staying full speed on their jobs, this program may have the answer.

Susann Bhatti Business Manager/Chief of Staff, Wealth Management Europe International, UBS AG

The course is very well structured, with a lot of practical examples to reflect the theory. Communication with my coach was great, and I liked the flexibility.

Valentina Tesic Business Analyst, International Committee of the Red Cross, Serbia
1/3

At its very core, a strategy is searching for the best fit between the external environment and the internal resources and capabilities.

Read more

Stefan Michel Program Director
The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

Next start & fee

Length: 8 weeks (4-6 hours per week).

Dates
12 Feb – 7 Apr 2024
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
6 May – 30 Jun 2024
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
26 Aug – 20 Oct 2024
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
21 Oct – 15 Dec 2024
Location
Online
Length
8 weeks
Price
CHF 2,950
Discover IMD’s online programs

Discover IMD’s online programs

Elevate your executive career

Earn your Online Advanced Certificate and take your career to the next level.

Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

Find out more.

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Learn more about IMD