Become a better strategist.
Become a better strategist.
(4-6 hours per week)
Fee CHF 2,950
Next program starts 12 February 2024
Certification Receive IMD certificate upon completion
Unlock your strategic mindset in just eight weeks
In today’s dynamic business landscape, long-term planning no longer holds the key to success. The ever-accelerating pace of change demands a new strategic mindset from decision makers – one that embraces agility, flexibility, and adaptability.
On IMD’s Strategic Thinking program, you will acquire the strategic skills to address today’s predominant business challenges, whether they involve new competitors, a sustainability agenda, or the assimilation of new technologies, such as artificial intelligence.
First, you will start by exploring your most significant challenges. Then, you will learn how to evaluate trade-offs, and how to pin-point the best strategy for success. And finally, you will explore how to implement strategy through strategic initiatives and how to align your efforts with your organizational culture.
The process of designing and implementing a successful strategy is not linear. At every step of the way, we are learning, and these new insights allow us to update and improve our strategy. You will work systematically through this process with feedback and interaction from your coach and discussions with your peers to help you to become a better, more reflective, and confident strategist.
Master the art of strategic thinking, guided by your Program Director, who will challenge you to ask, “What the heck is going on?”. Sharpen your ability to forge, compare, and implement alternative strategies and models, elevating your strategic acumen.
Enhance your skills for navigating from analysis to diagnosis and identify opportunities for competitive advantage.
Discover how to employ the Business Model Canvas to craft a winning value proposition and revenue growth model.
Learn how to focus on the must-win battles for strategic success – because organizations with too many priorities have no priorities.
Explore the importance of continuous learning and competitive landscaping in helping your organization become – and remain – agile and resilient.
You are an aspiring executive taking over increasingly significant responsibilities, a driven manager or leader looking to fortify your strategic mindset, or an ambitious team striving to grow your strategy acumen together. You need to make astute strategic decisions and steer your business forward in a dynamic business environment.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience. Read more about the admission criteria.
2022 class profile (average data)
Years of experience
The Strategic Thinking program enabled me to analyze my business and develop my strategic moves step by step. The intense eight weeks empowered me to think about how to conduct an external strategic analysis, how to outpace my competitors, which disruptive innovations are needed, and which strategic initiatives should be pursued.
The program follows a very practical and structured approach, which helped me analyze my business problem and develop my strategic concept step by step. I acquired a new tool set. For executives, who look for learning opportunities to complement their skills, while staying full speed on their jobs, this program may have the answer.
The course is very well structured, with a lot of practical examples to reflect the theory. Communication with my coach was great, and I liked the flexibility.
Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.
Programs designed and taught by IMD faculty, world-renowned experts in their fields.
One-on-one support from an experienced executive coach to ensure that learning objectives are attained.
Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.
Micro-learning focused on knowledge retention and actionable insights.
Carefully designed multimedia material for a dynamic online experience.
Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.
Length: 8 weeks (4-6 hours per week).
Discover IMD’s online programs
Earn your Online Advanced Certificate and take your career to the next level.
Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.