IMD business school for management and leadership courses
Generative AI for Business Sprint
Gain the insights you need to demystify generative AI and explore its application in business through multiple real-world examples. Learn about the practical aspects of implementing AI and how to avoid the most common traps of implementation. Explore ChatGPT, ethics-attribution/plagiarism and IP ownership/copyright infringement.
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1The what: Demystifying AI and machine learning
- Understand exactly what Artificial Intelligence is today.
- Learn the difference between AI and Machine Learning (ML).
- Discover the different types of ML.
- Get an intuitive understanding of how a Neural Network works.
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2The why: Business applications of AI
- What AI can do for you and your business.
- Taking AI from the lab to practice.
- Learn about the types of problems AI can solve in real life.
- See actual, cutting-edge applications of AI.
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3The how: Driving successful AI implementation
- AI implementation traps.
- Technology and infrastructure for successful AI implementation.
- Using AI for complex decision making.
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4The catch: Ethical AI, regulations and governance
- The potential negative consequences of AI.
- The root causes of unethical AI applications.
- Regulatory landscape and upcoming developments in AI regulations.
- The importance of governing AI in your organization.
Senior executives looking to stay on top of the latest technology trends and gain a better understanding of the different applications of AI.
You are looking to create or expand your business into the field of artificial intelligence and machine learning.
Professionals looking to upskill and advance in their career with the recent advancement in applications of AI in business.
Schedule overview
All live sessions are recorded and will be available for replay on the learning platform.
- Understand what is ‘Artificial Intelligence’ today
- Learn the difference between AI and “Machine Learning”
- Discover the different types of ML
- Get an intuitive understanding of how a Neural Network works
- What can AI do for you and your business
- Taking AI from the lab to practice
- Learn about the types of problems AI can solve in real life
- Discover cutting-edge applications of AI
- AI implementation traps
- Technology and infrastructure for successful AI implementation
- Using AI for complex decision making
- The potential negative consequences of AI
- The root causes of unethical AI applications
- Regulatory landscape and upcoming developments in AI regulations
- The importance of governing AI in your organization
Get exclusive access to IMD ChatGPT
Personalized learning that extends beyond the program.
Generative AI Sprint is “AI powered” with exclusive access to IMD ChatGPT during and after the program.
Ask follow-up questions and engage in specific areas relevant to your industry or personal situation.
IMD’s ChatGPT is trained on program sessions as well as IMD broader expertise.
“Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying Machine Learning and understanding its uses and limitations is crucial to organizational success.”
Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.
Joshi believes that no organization’s digital transformation is complete until they really understand their…
Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven…
Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has…
“AI is here to stay but we really need to step up the game when it comes to proactively considering ethical implications of the automated decision making systems that we are using.”
Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues, which she believes are too important to be left to technical specialists…
Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle…
Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming…
Corporate Communications Director – Brand & Events, Givaudan, Switzerland
Sprint is packed with great information but never overwhelming. The live video sessions are a pleasure to watch.
Principal Customer Success Account Manager, Microsoft, The Netherlands
Faculty’s approach to conveying complex topics is truly remarkable. It makes the learning experience very insightful, engaging and enriching. Sprint has made a lasting impression.
Global Learning & Development Partner | Group HR, Holcim, Switzerland
Every learning element of Sprint is purposefully designed, making for a great learning experience.
Director Sales Operations – APAC Offshore | Vestas | India
The concepts are very well articulated, with relevant examples for easier understanding irrespective of whether one has previous know-how of the subject.
Director Process & IT EMEA | CEMEX Innovation Holding | Switzerland
The sessions around demystifying AI and machine learning were particularly helpful.
Global Channel Development Manager | Philip Morris International | Switzerland
This sprint has been essential to expand my understanding of AI, including demystifying AI, AI strategic challenges, AI business applications, driving successful AI implementation, ethical AI, regulations, and governance. I have gained valuable insights into the current capabilities of AI and its potential impact in the future. Many thanks to faculty for making the learning experience truly enjoyable.
What is IMD Sprint?
IMD Sprint is a fast-paced online learning program delivered in short, highly engaging sessions. Each Sprint includes faculty-led, live virtual sessions (approx. 4 x 1h per week) as well as high quality pre-recorded multimedia content you can watch at your own pace. The total time commitment is approx 1-2 hours per day over 2 weeks. You receive IMD certification on successful completion.
How a Sprint works
After registration, you’ll gain access to IMD online learning portal to set up your profile and complete any necessary pre-work. On the program start date, you’ll be able to access the links to the live virtual sessions, review pre-recorded materials, engage with fellow participants, and work on your project (if applicable).
Interact with faculty and guest speakers
Engage with high-quality content, available to watch at your own pace
Gain insights from your cohort
Turn learning into your own action plan
