Amit Joshi

Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their data and how to upscale their analytical capabilities. He is currently focusing on how organizations can ensure that AI implementation occurs strategically and at scale rather than in small islands of excellence.

He has delivered customized programs for several companies including UBS, Sonova, Johnson & Johnson, Guardian Life, Mars Petcare, Securitas, Bank Danamon, Bayer, Ooredoo, Siam Commercial Bank, Abu Dhabi School of Governance, Hanover RE, and Migros. He also advises start-ups on their strategies.

Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying machine learning and understanding its uses and limitations is crucial to organizational success.

At IMD, he is Director of the Digital Excellence Diploma and the Digital Analytics (DA) open program. He is also Co-Director of the Artificial Intelligence (AI) and the Digital Strategy and Analytics (DSA) programs.

Joshi’s research, which focuses on long-run marketing strategy, analytics, and AI applications, has been published in top journals including the Journal of Marketing, Marketing Science, the Journal of Consumer Culture, the Journal of the Academy of Marketing Science, Harvard Business Review, and MIT Sloan Management Review. He has twice won the MSI/H Paul Root Award for the best paper in the Journal of Marketing and the Robert D Buzzell Best Paper Award for the Marketing Science Institute publication with the most long-term impact.

His work and thought leadership have frequently been cited in the media and have been covered by outlets including NPR, CNN, NBC, Nikkei, the Financial Times, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Le Temps, Investor Relations Magazine, The Conversation, and Science Daily. He is frequently invited to give keynote speeches and led a panel discussion with marketing experts at the World Economic Forum in Davos in 2020.

Before joining IMD in 2017, Joshi was in academia in the US and prior to that worked as a sales manager at Cadbury India, now part of the Mondelēz International group.

Selected publications
Article
6 principles to build your company’s strategic agility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
Published 2 September 2021
Article
The building blocks of an AI strategy
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
Published 10 August 2020
Article
How intelligent is your AI?: Ask these four questions to tell if your AI solution is really AI.
In a world where buzzwords come and go, artificial intelligence has been remarkably durable. Since it first emerged as a concept in the 1950s, there has been a relatively constant flow of technolog...
Published 22 June 2020
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
Published 1 November 2020
Article
A meta-analysis of electronic word-of-mouth elasticity
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies¦(involving 339 volume and 271 valence elasticities) and primary data collected on prod...
Published 1 March 2015
Article
The direct and indirect effects of advertising spending on firm value
Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-term effects of their actions on product-market respo...
Published 1 January 2010
Academic publications
Article
Blood in the water: An abductive approach to startup valuation on ABC's Shark Tank
Most negotiations over startup valuation take place behind closed doors. As a result, we lack knowledge about how valuation is negotiated between entrepreneurs and investors. We constructed a datas...
Published 1 June 2022
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
Published 1 November 2020
Insight for Executives
Article
6 principles to build your company’s strategic agility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
Published 2 September 2021
Article
The building blocks of an AI strategy
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
Published 10 August 2020
Article
How intelligent is your AI?: Ask these four questions to tell if your AI solution is really AI.
In a world where buzzwords come and go, artificial intelligence has been remarkably durable. Since it first emerged as a concept in the 1950s, there has been a relatively constant flow of technolog...
Published 22 June 2020
Article
Intelligence artificielle et travail: du changement, mais pas d'apocalypse: L’intelligence artificielle modifiera notre manière de travailler, mais ne rendra pas pour autant l’homme superflu.
How does artificial intelligence (AI) affect our work? In recent times, AI has come a long way because of advances in predictive technology. As a "deep technology", AI affects both the way we work ...
Published 21 November 2019
Article
GDPR – Death Knell or a New Life for Customer Analytics?
Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had a tough time becoming GDPR compliant. Today,...
Published 26 July 2018
Programs
Online
Business Analytics for Leaders

Master digital analytics to drive innovation

Develop a high-level understanding of big data and digital analytics, and discover practical tools you can use to drive your data strategy.

Location: Online Length: 8 weeks Fee: CHF 2,950 Next start: 10 October 2022
On campus
Digital Strategy and Analytics

Connecting digital strategy with data analytics

Build an integrated understanding of digital strategies and data analytics.

Location: Lausanne Length: 5 days Fee: CHF 9,900 Next start: 20 February 2023