Amit Joshi

Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their data and how to upscale their analytical capabilities. He is currently focusing on how organizations can ensure that AI implementation occurs strategically and at scale rather than in small islands of excellence.

He has delivered customized programs for several companies including UBS, Sonova, Johnson & Johnson, Guardian Life, Mars Petcare, Securitas, Bank Danamon, Bayer, Ooredoo, Siam Commercial Bank, Abu Dhabi School of Governance, Hanover RE, and Migros. He also advises start-ups on their strategies.

Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying machine learning and understanding its uses and limitations is crucial to organizational success.

At IMD, he is Director of the Digital Excellence Diploma and the Digital Analytics (DA) open program. He is also Co-Director of the Artificial Intelligence (AI) and the Digital Strategy and Analytics (DSA) programs.

Joshi’s research, which focuses on long-run marketing strategy, analytics, and AI applications, has been published in top journals including the Journal of Marketing, Marketing Science, the Journal of Consumer Culture, the Journal of the Academy of Marketing Science, Harvard Business Review, and MIT Sloan Management Review. He has twice won the MSI/H Paul Root Award for the best paper in the Journal of Marketing and the Robert D Buzzell Best Paper Award for the Marketing Science Institute publication with the most long-term impact.

His work and thought leadership have frequently been cited in the media and have been covered by outlets including NPR, CNN, NBC, Nikkei, the Financial Times, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Le Temps, Investor Relations Magazine, The Conversation, and Science Daily. He is frequently invited to give keynote speeches and led a panel discussion with marketing experts at the World Economic Forum in Davos in 2020.

Before joining IMD in 2017, Joshi was in academia in the US and prior to that worked as a sales manager at Cadbury India, now part of the Mondelēz International group.

Selected publications
Article
6 principles to build your company’s strategic agility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
Published 2 September 2021
Article
The building blocks of an AI strategy
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
Published 10 August 2020
Article
How intelligent is your AI?: Ask these four questions to tell if your AI solution is really AI.
In a world where buzzwords come and go, artificial intelligence has been remarkably durable. Since it first emerged as a concept in the 1950s, there has been a relatively constant flow of technolog...
Published 22 June 2020
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
Published 1 November 2020
Article
A meta-analysis of electronic word-of-mouth elasticity
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies¦(involving 339 volume and 271 valence elasticities) and primary data collected on prod...
Published 1 March 2015
Article
The direct and indirect effects of advertising spending on firm value
Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-term effects of their actions on product-market respo...
Published 1 January 2010
Academic publications
Article
Blood in the water: An abductive approach to startup valuation on ABC's Shark Tank
Most negotiations over startup valuation take place behind closed doors. As a result, we lack knowledge about how valuation is negotiated between entrepreneurs and investors. We constructed a datas...
Published 1 June 2022
Article
Counting what will count: How to empirically select
Facing information overload in today's complex environments, managers look to a concise set of marketing metrics to provide direction for marketing decision making. While there have been several pa...
Published 1 December 2011
Article
Movie stars and the volatility of movie revenues
Research has found conflicting results regarding the profitability of movies that have big-name stars. Why then, are stars selected to act in movies? Using the concepts of risk, volatility, and bra...
Published 1 January 2015
Article
Selecting predictive metrics for marketing dashboards: An analytical approach
Managers often track metrics they believe can potentially predict performance outcomes and help them improve decisions. However, it is unclear how to best select such predictive metrics out of a wi...
Published 26 December 2016
Article
(In)authenticity work constructing the realm of inauthenticity through Thomas Kinkade
Although we know that authenticity work can add value to cultural products, little research explores efforts to claim the inauthenticity of products in commercial markets. The question arises, how ...
Published 15 January 2016
Article
Are you a “viral star”? Conceptualizing and modeling inter-media virality
The spread of social media has meant that user-generated content (UGC) has become an important form of communication. Most of the previous research in social media has concentrated on analyzing mes...
Published 22 March 2017
Article
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office
Many movies are based on best-selling novels. While book adaptation is an often used strategy in the motion picture industry, it has received little academic attention. Using a multi-method approac...
Published 1 January 2012
Article
Breaking through the brick wall: Using an interdisciplinary strategy to market high-tech products
Marketing high-tech products challenges to classical trained marketers who may be unfamiliar with a product's underlying science technology
Published 1 January 2011
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
Published 1 November 2020
Article
A meta-analysis of electronic word-of-mouth elasticity
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies¦(involving 339 volume and 271 valence elasticities) and primary data collected on prod...
Published 1 March 2015
Insight for Executives
The next frontier of AI in marketing
Article
The next frontier of AI in marketing
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing strateg...
Published 11 October 2022
Where is AI headed? With Professor Amit Joshi
Article
Where is AI headed? With Professor Amit Joshi
In this episode of Management Cast, Professor Amit Joshi discusses how firms can prepare for a future with Artificial Intelligence.
Published 7 July 2022
Input is everything in AI, with Professor Amit Joshi
Article
Input is everything in AI, with Professor Amit Joshi
The award-winning IMD professor Amit Joshi discusses how firms can avoid the pitfalls of rolling out Artificial Intelligence.
Published 23 June 2022
Five ways to figure out how to make the most of your data
Article
Five ways to figure out how to make the most of your data
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies...
Published 16 June 2022
Bulldozing bias: How recruiters can use AI with confidence
Article
Bulldozing bias: How recruiters can use AI with confidence
Can artificial intelligence really be a force for good in recruitment?
Published 12 June 2022
How to bring AI into your business, with Professor Amit Joshi
Article
How to bring AI into your business, with Professor Amit Joshi
IMD Professor of AI and Analytics, Amit Joshi, explains how executives outside of Silicon Valley can implement Artificial Intelligence.
Published 9 June 2022
What does AI mean for management? With Professor Amit Joshi
Article
What does AI mean for management? With Professor Amit Joshi
Amit Joshi discusses the origins of Artificial Intelligence and why AI is important for businesses outside the tech sector.
Published 26 May 2022
HR needs an AI game plan
Article
HR needs an AI game plan
As the adoption of artificial intelligence picks up pace, CHROs have an important role to play in engaging employees, allaying concerns over job losses, and building enthusiasm for these new techno...
Published 3 May 2022
Article
How HR technology supports new ways of working
Striking innovations, including in artificial intelligence, are redefining the way employers engage with employees, creating a host of issues around privacy and control
Published 24 February 2022
Article
6 principles to build your company’s strategic agility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
Published 2 September 2021
Article
Hollywood v streaming: A disaster movie or could there be a happy ending?
Television, video, DVD ‒ the big screen giants have adapted and survived many times before, but the rapid rise of streaming combined with enforced closure of cinemas is posing the biggest threat ye...
Published 5 March 2021
Article
Why doesn't India have as many tech unicorns as China does?
Why has India not matched China’s spectacular rise in online services and e-commerce giants? The two Asian powers are, on the face of it, very similar. But where is the Indian Alibaba or Tencent, l...
Published 26 August 2020
Article
Addressing ethical problems before they blow up
Ethics matter in business — to a degree. Take the decision by big brands such as Unilever to halt advertising on Facebook over the social media giant’s handling of hate speech and misinformation. T...
Published 12 August 2020
Article
The building blocks of an AI strategy
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
Published 10 August 2020
Article
How intelligent is your AI?: Ask these four questions to tell if your AI solution is really AI.
In a world where buzzwords come and go, artificial intelligence has been remarkably durable. Since it first emerged as a concept in the 1950s, there has been a relatively constant flow of technolog...
Published 22 June 2020
Leading in turbulent times webinar series: Fighting Coronavirus with AI – Evidence, Effort and Ethics
Video
Leading in turbulent times webinar series: Fighting Coronavirus with AI – Evidence, Effort and Ethics
Leaders can observe and learn from the ways in which AI is being used by governments in the current coronavirus climate
Published 23 March 2020
Article
How our cellphone location data can save us from a COVID-19 recession
It’s clear that COVID-19 has become a significant threat to our health globally, prompting many governments to undertake draconian measures to contain the epidemic. Most governments are relying on ...
Published 21 March 2020
Article
Intelligence artificielle et travail: du changement, mais pas d'apocalypse: L’intelligence artificielle modifiera notre manière de travailler, mais ne rendra pas pour autant l’homme superflu.
How does artificial intelligence (AI) affect our work? In recent times, AI has come a long way because of advances in predictive technology. As a "deep technology", AI affects both the way we work ...
Published 21 November 2019
Article
Ikea v Pepperfry: India the venue for a David and Goliath furniture fight
India is a large and growing market. The furniture industry there is worth US$32 billion and projected to double to US$61 billion by 2023. Ikea is hoping to capitalise on this. But, in the meantime...
Published 9 August 2019
Article
De quoi l’intelligence artificielle est-elle capable?
L’IA (intelligence artificielle) peut-elle penser? Imite-t-elle le cerveau humain? Nous dépossédera-t-elle de notre capacité de décision? Pas d’inquiétude, nous n’en sommes pas encore là. L’intelli...
Published 1 July 2019
Article
A self-taught AI is beating humans at a video game for the first time: Here’s how it happened.
Since the earliest days of virtual chess and solitaire, video games have been a playing field for developing artificial intelligence (AI). Each victory of machine against human has helped make algo...
Published 3 June 2019
Article
An AI taught itself to play a video game – for the first time, it’s beating humans
Since the earliest days of virtual chess and solitaire, video games have been a playing field for developing artificial intelligence (AI). Each victory of machine against human has helped make algo...
Published 30 May 2019
Article
Is Collaboration the Future of Artificial Intelligence?
Over time, AI systems such as these can serve as partners that can augment managers’ capabilities. Rather than replacing or competing with managers, these systems could be taught to collaboratively...
Published 19 November 2018
Article
GDPR – Death Knell or a New Life for Customer Analytics?
Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had a tough time becoming GDPR compliant. Today,...
Published 26 July 2018
Article
Inteligența artificială de la Facebook este un motiv de spaimă pentru companii
Programs with artificial intelligence and sophisticated algorithms of automated learning have many implications for the business environment. They could radically change and streamline the way comp...
Published 29 January 2018
Article
Digital economy: The great Indian leapfrog
As India’s growth rate slowed to a 3-year low of 5.7%, analysts, business leaders and casual observers alike have started raising some alarm over the long-run state of the economy. Reasons ranging ...
Published 22 November 2017
Article
How to avoid small results with big data
Big data and analytics are buzzwords that elicit both excitement and fear in managers in most firms, small or large. Firms are competing with each other to implement their data and analytics strate...
Published 1 October 2017
Article
Movie advertising and the stock market valuation of studios: A case of “great expectations?”
Product innovation is the key revenue driver in the motion picture industry. Because major studios typically¦launch fewer than 20 movies per year, the financial performance of a single release can ...
Published 1 April 2009