Amit Joshi

Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their data and how to upscale their analytical capabilities. He is currently focusing on how organizations can ensure that AI implementation occurs strategically and at scale rather than in small islands of excellence.

He has delivered customized programs for several companies including UBS, Sonova, Johnson & Johnson, Guardian Life, Mars Petcare, Securitas, Bank Danamon, Bayer, Ooredoo, Siam Commercial Bank, Abu Dhabi School of Governance, Hanover RE, and Migros. He also advises start-ups on their strategies.

Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying machine learning and understanding its uses and limitations is crucial to organizational success.

At IMD, he is Director of the Digital Excellence Diploma and the Digital Analytics (DA) open program. He is also Co-Director of the Artificial Intelligence (AI) and the Digital Strategy and Analytics (DSA) programs.

Joshi’s research, which focuses on long-run marketing strategy, analytics, and AI applications, has been published in top journals including the Journal of Marketing, Marketing Science, the Journal of Consumer Culture, the Journal of the Academy of Marketing Science, Harvard Business Review, and MIT Sloan Management Review. He has twice won the MSI/H Paul Root Award for the best paper in the Journal of Marketing and the Robert D Buzzell Best Paper Award for the Marketing Science Institute publication with the most long-term impact.

His work and thought leadership have frequently been cited in the media and have been covered by outlets including NPR, CNN, NBC, Nikkei, the Financial Times, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Le Temps, Investor Relations Magazine, The Conversation, and Science Daily. He is frequently invited to give keynote speeches and led a panel discussion with marketing experts at the World Economic Forum in Davos in 2020.

Before joining IMD in 2017, Joshi was in academia in the US and prior to that worked as a sales manager at Cadbury India, now part of the Mondelēz International group.

Selected publications
Article
6 principles to build your company’s strategic agility
StrategyAgility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
2 September 2021
Article
The building blocks of an AI strategy
Technology ManagementDigital
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
10 August 2020
Article
How intelligent is your AI?: Ask these four questions to tell if your AI solution is really AI.
DigitalData Analytics
In a world where buzzwords come and go, artificial intelligence has been remarkably durable. Since it first emerged as a concept in the 1950s, there has been a relatively constant flow of technolog...
22 June 2020
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
FinanceMarketing
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
1 November 2020
Article
A meta-analysis of electronic word-of-mouth elasticity
MarketingSocial MediaConsumer Behavior
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies¦(involving 339 volume and 271 valence elasticities) and primary data collected on prod...
1 March 2015
Article
The direct and indirect effects of advertising spending on firm value
MarketingAdvertisingFinance
Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-term effects of their actions on product-market respo...
1 January 2010
Academic publications
Case Study
RIMAC: How a Peruvian insurance company is scaling AI
DigitalStrategy
Fernando Rios, CEO of RIMAC Seguros y Reaseguros (RIMAC), a leading insurance company in Peru, had been driving an intensive digital transformation at the company since 2018. By modernizing its IT ...
19 December 2022
Article
Blood in the water: An abductive approach to startup valuation on ABC's Shark Tank
EntrepreneurshipStart-upInvestment
Most negotiations over startup valuation take place behind closed doors. As a result, we lack knowledge about how valuation is negotiated between entrepreneurs and investors. We constructed a datas...
1 June 2022
Article
How CEO/CMO characteristics affect innovation and stock returns: Findings and future directions
FinanceMarketing
Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper...
1 November 2020
Case Study
AXA: Claiming the future of insurance
Strategy
This case traces the journey of the AXA group, one of the top three insurance providers globally from 2016 to 2019 under the leadership of newly appointed CEO, Thomas Buberl. During this period, th...
29 November 2019
Case Study
Pepperfry.com: Turning the tables on disruption
Strategy
The case discusses how Pepperfry, India’s largest online furniture retailer, disrupted the furniture and home decor market while overcoming the challenges of India’s weak infrastructure, age-old me...
31 October 2018
Article
Are you a “viral star”? Conceptualizing and modeling inter-media virality
CommunicationSocial Media
The spread of social media has meant that user-generated content (UGC) has become an important form of communication. Most of the previous research in social media has concentrated on analyzing mes...
22 March 2017
Article
Selecting predictive metrics for marketing dashboards: An analytical approach
Marketing
Managers often track metrics they believe can potentially predict performance outcomes and help them improve decisions. However, it is unclear how to best select such predictive metrics out of a wi...
26 December 2016
Article
(In)authenticity work constructing the realm of inauthenticity through Thomas Kinkade
Culture
Although we know that authenticity work can add value to cultural products, little research explores efforts to claim the inauthenticity of products in commercial markets. The question arises, how ...
15 January 2016
Article
A meta-analysis of electronic word-of-mouth elasticity
MarketingSocial MediaConsumer Behavior
The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies¦(involving 339 volume and 271 valence elasticities) and primary data collected on prod...
1 March 2015
Article
Movie stars and the volatility of movie revenues
MarketingLeadershipDisruption
Research has found conflicting results regarding the profitability of movies that have big-name stars. Why then, are stars selected to act in movies? Using the concepts of risk, volatility, and bra...
1 January 2015
Article
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office
MarketingLeadership
Many movies are based on best-selling novels. While book adaptation is an often used strategy in the motion picture industry, it has received little academic attention. Using a multi-method approac...
1 January 2012
Article
Counting what will count: How to empirically select
Marketing
Facing information overload in today's complex environments, managers look to a concise set of marketing metrics to provide direction for marketing decision making. While there have been several pa...
1 December 2011
Article
Breaking through the brick wall: Using an interdisciplinary strategy to market high-tech products
Performance MeasurementStrategyMarketing
Marketing high-tech products challenges to classical trained marketers who may be unfamiliar with a product's underlying science technology
1 January 2011
Insight for Executives
Article
Autonomous Vehicles: The bumpy road to self-driving cars
Technology ManagementStrategyInnovation
Professor Mike Wade explains why we're in an "autonomous driving winter", and AI authority Amit Joshi, tells us why the last stage of self-driving development will require a lot more investment
18 May 2023
Article
Moving beyond islands of experimentation to AI everywhere
Technology Management
Companies in a wide range of sectors are making significant investments in AI — and are increasingly concerned with how to scale use of the technology to gain benefits from it across their organiza...
4 May 2023
Article
Moving Beyond Islands of Experimentation to AI Everywhere
Technology ManagementDigital
Companies in a wide range of sectors are making significant investments in AI — and are increasingly concerned with how to scale use of the technology to gain benefits from it across their organiza...
4 May 2023
Moore's Law: Is the search for more processing power holding back tech? 
Article
Moore's Law: Is the search for more processing power holding back tech? 
Technology ManagementInnovation
Michael Wade & Amit Joshi discuss the legacy of Moore's Law, the future of processing power, and the chicken-and-egg question of tech.
4 May 2023
The Metaverse: A place to live, or Silicon Valley pipe dream?
Article
The Metaverse: A place to live, or Silicon Valley pipe dream?
Technology Management
In episode three, Mike and Amit explore how digital spaces are developing and whether companies will need a 'Metaverse strategy' to compete in tomorrow's economy
20 April 2023
Chat GPT: Hype or reality?
Article
Chat GPT: Hype or reality?
Technology ManagementDigital
New digital services and technologies are released all the time, and every so often, one comes along that hits the viral jackpot. But is ChatGPT here to stay?
23 March 2023
The next frontier of AI in marketing
Article
The next frontier of AI in marketing
Technology ManagementMarketing
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing strateg...
11 October 2022
Where is AI headed? With Professor Amit Joshi
Article
Where is AI headed? With Professor Amit Joshi
LeadershipTechnology ManagementDigital
In this episode of Management Cast, Professor Amit Joshi discusses how firms can prepare for a future with Artificial Intelligence.
7 July 2022
Input is everything in AI, with Professor Amit Joshi
Article
Input is everything in AI, with Professor Amit Joshi
StrategyTechnology ManagementDigital
The award-winning IMD professor Amit Joshi discusses how firms can avoid the pitfalls of rolling out Artificial Intelligence.
23 June 2022
Five ways to figure out how to make the most of your data
Article
Five ways to figure out how to make the most of your data
DigitalData Analytics
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies...
16 June 2022
Bulldozing bias: How recruiters can use AI with confidence
Article
Bulldozing bias: How recruiters can use AI with confidence
Human ResourcesTechnology Management
Can artificial intelligence really be a force for good in recruitment?
12 June 2022
How to bring AI into your business, with Professor Amit Joshi
Article
How to bring AI into your business, with Professor Amit Joshi
InnovationStrategyTechnology Management
IMD Professor of AI and Analytics, Amit Joshi, explains how executives outside of Silicon Valley can implement Artificial Intelligence.
9 June 2022
What does AI mean for management? With Professor Amit Joshi
Article
What does AI mean for management? With Professor Amit Joshi
InnovationGeneral ManagementDigital
Amit Joshi discusses the origins of Artificial Intelligence and why AI is important for businesses outside the tech sector.
26 May 2022
HR needs an AI game plan
Article
HR needs an AI game plan
Human ResourcesTechnology ManagementDigital
As the adoption of artificial intelligence picks up pace, CHROs have an important role to play in engaging employees, allaying concerns over job losses, and building enthusiasm for these new techno...
3 May 2022
How HR technology supports new ways of working
Article
How HR technology supports new ways of working
Human ResourcesTechnology ManagementDigitalInnovation
Striking innovations, including in artificial intelligence, are redefining the way employers engage with employees, creating a host of issues around privacy and control
24 February 2022
Article
6 principles to build your company’s strategic agility
StrategyAgility
Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from th...
2 September 2021
Hollywood v streaming: A disaster movie or could there be a happy ending?
Article
Hollywood v streaming: A disaster movie or could there be a happy ending?
Transition
Television, video, DVD ‒ the big screen giants have adapted and survived many times before, but the rapid rise of streaming combined with enforced closure of cinemas is posing the biggest threat ye...
5 March 2021
Article
Why doesn't India have as many tech unicorns as China does?
ChinaTechnology Management
Why has India not matched China’s spectacular rise in online services and e-commerce giants? The two Asian powers are, on the face of it, very similar. But where is the Indian Alibaba or Tencent, l...
26 August 2020
Article
Addressing ethical problems before they blow up
EthicsData Analytics
Ethics matter in business — to a degree. Take the decision by big brands such as Unilever to halt advertising on Facebook over the social media giant’s handling of hate speech and misinformation. T...
12 August 2020
Article
The building blocks of an AI strategy
Technology ManagementDigital
As the popularity of artificial intelligence waxes and wanes, it feels like we are at a peak. Hardly a day goes by without an organization announcing “a pivot toward AI” or an aspiration to “become...
10 August 2020