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The 21st century has been dominated by video. First, camcorders allowed amateurs to make home movies, and by 2023, phones and social media platforms made shooting and editing child’s play and the likes of TikTok had become ubiquitous.

But 2024 is seeing another change – one that may shake the very foundation of video itself.

Sora, from Open AI, is an artificial intelligence construct that can produce film with only a text prompt. Soon, being on the spot with a camera or a phone may be unnecessary for those seeking to create photorealistic movies. Like ChatGPT before it, Sora may be about to change the world as we know it.

In the latest episode of Mike & Amit Talk Tech, the IMD professors discuss the latest innovations presented by Open AI in 2024.

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Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. He also holds the Cisco Chair in Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies, as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership.

Amit Joshi is Professor of AI, Analytics, and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience in AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharmaceuticals.

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