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    Lausanne campus, Dubai or Singapore
    Leading Digital Business Transformation

    Leveraging digital innovations to transform your business.

    Lausanne campus, Dubai or Singapore

    Leading Digital Business Transformation

    Leveraging digital innovations to transform your business.

    Location Lausanne, Dubai and Singapore

    Length 5 days

    Fee CHF 10,900

    Next program starts 1 May 2023

    Digital transformation: find your path and pace and leave with a strategic plan

    How important is digital transformation to your business? Are your competitors deploying digital technology or digital strategies that are disrupting your market position? Leading Digital Business Transformation helps you assess how your company should evolve to extract the most value from digital technologies and business models. You leave with a digital strategy roadmap, ready to make the transformation happen in your company.

    Leading Digital Business Transformation is Europe’s largest and most established executive program focused on digital transformation. This digital program brings you the best business insights for the digital age tapping into the latest research from the Global Center for Digital Business Transformation.

    Understand new business models

    Understand how digital technologies and business models are radically changing competitive dynamics across industries.
    See into the mindset of digital disruptors

    See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley “unicorns”.
    Become a more agile organization

    Understand how to become a much more agile organization and beat the competition.
    Define a plan of action

    Drive digitization across your organizational value chain while preserving your core business and competing in new markets.
    Let’s celebrate the 50th edition together

    We warmly invite you to join the 50th session of Leading Digital Business Transformation, Europe’s largest digital transformation program for executives. As part of this special program:

    • Special keynote speakers during the week will share their exciting digital transformation stories from the world
    • Enjoy a gala dinner with LDBT alumni plus LDBT 50th participants
    • Make connections with IMD alumni and your LDBT cohort, share digital transformation best practices and more…

    We look forward to celebrating with you!

    Dates: 12-16 June 2023

    You and your class

    The typical participant profile includes: business leader, senior manager or entrepreneur in charge of developing or implementing a digital business transformation. You may be in marketing, operations, IT, strategy, HR, or general management.

    18

    Years of experience

    44

    Average age

    +22

    Industries

    +18

    Nationalities

    Read more about admission criteria

    Excellent in every way, from faculty, learner experience support and location. If you’re looking to elevate your understanding of digital business transformation, this is the program for you.

    Eduardo Chavez Digital Transformation Lead (Customer Education), Medtronic, Switzerland

    It’s real learning for impact at IMD! You learn from examples of different businesses, in different circumstances from around the world. You get eye-opening insights and a practical structure for the future.

    Yasser Joharji CEO, Nahdi Medical, Saudi Arabia

    It’s an explosion of knowledge. Prof. Michael Wade shares so much up-to date-knowledge on everything happening in digital transformation. And after sessions you continue to exchange with participants with different backgrounds and industries. It’s mind blowing.

    Juan Manuel Santiago Mendez CEO, Mercedes-Benz Parts Logistics UK; Head of Logistics, Cluster UK & SA

    You really understand digital transformation after this program. It’s very interactive, engaging and professors are amazing. I have built a diverse network of advanced people I can consult with.

    Anna Michałowska Global Digital Director, Selena, Poland

    Attending Leading Digital Business Transformation gave me solid insight into digital transformation. We learned how it works in the real world, by exploring case studies. The program showcased how technology can create disruptive innovations in business and can be such a great enabler of change.

    Somil Sharma Business & Strategy Consultant & former Commercial Director of South Asia, Avery Dennison, India

    The program gave me great business insights that helped me achieve a hybrid cloud enterprise collaboration for my company.

    Giulio Vannini Senior Analytics Lead, Ferring Pharmaceuticals, Switzerland

    You must want it and thereby be willing to engage, share, discuss and prepare. If you do so the ROI is huge thanks to a great program, highly engaged tutors and attendees.

    Maria Klaestrup Jensen Head of Process & Business Design, LB Forsikring, Denmark
    1/7
    Experience the program

    When it comes to digital transformation, the keyword is ‘transformation’. Digital is an enabler but it is only a means to an end. The end is always some kind of business performance benefit.
    Read more

    Michael Wade Program Director
    Your learning journey: build the right digital transformation journey for your company

    You explore the dynamics of digital disruption and transformation to improve organizational performance. You will explore the implications of digital tools, technologies, and business models for marketing, sales, strategy, operations, and leadership from planning to execution.

    The “transformation framework”

    During the program, you’ll be exposed to a unique framework call the “Transformation Orchestra”, developed by IMD’s Global Center for Digital Business Transformation. The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-Market, Engagement and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.

    Your strategic roadmap

    Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation of your organization.

    You’ll explore how to:

    • Develop and execute a digital strategy.
    • Protect yourself against disruption.
    • Build powerful digital platforms.
    • Become a digital disruptor.
    • Improve your agility.
    Your agile organization

    What does an agile organization look like? We discuss a set of capabilities that distinguish agile organizations from the rest.

    Agenda

    The agenda is organized with sessions over 5 days, including interactive discussions, case studies from both traditional and disruptive organizations, peer sharing, guest speakers, and cutting-edge content.

    Introduction
    Day 1
    • The Digital Business Transformation Journey.
    • The Quest for AgilityCase: McLaren.
    • The Hidden Power of Analytics.
    • Opening dinner.
    Digital strategy
    Day 2
    • Digital Strategy: Platforms and Ecosystems Strategy.
    • Digital Strategy: “China’s digital giants growing in a world beyond boundaries”.
    • Cyber Security.
    Execution, Digital Marketing and Culture
    Day 3
    • Digital Execution: Your Digital Execution Plan.
    • Digital Marketing.
    • Digital Culture for Digital Transformation.
    • Digital Transformation Governance.
    Big data and corporate responsibility
    Day 4
    • Transformation through Big Data and Analytics.
    • COVID-19 and Digital Transformation.
    • Corporate Digital Responsibility.
    • Apero and Closing Dinner.
    Case-study
    Day 5
    • Digital Strategy: Fighting Against Disruption Case @Leisure.
    • Program close.
    Three destinations: Lausanne, Dubai, Singapore

    New global destinations have been added to Leading Digital Business Transformation. Enjoy the same core content and foundational frameworks, now with regional-specific case studies and examples included.

    Leading Digital Business Transformation Singapore and Dubai 2023 additions:

    Local examples including governmental and non-private sector digital transformation in addition to profit organizations. Guest speakers bringing regional perspectives of digital transformation.

    Related programs

    Browse our digital transformation portfolio

    On campus
    Digital Strategy and Analytics

    Connecting digital strategy with data analytics

    Build an integrated understanding of digital strategies and data analytics.

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    New On campus
    Building Digital Ecosystems

    Play to win with an agile, high-performing ecosystem.

    Discover how sharing resources and expertise will bring you much closer to your customers, with new data and insights to be more innovative, agile and competitive.

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    New On campus
    Leading Digital Execution

    Lead and implement your digital vision

    Build your digital execution capabilities to drive greater organizational agility, leverage technology and successfully implement frameworks for transformation

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    Michael Wade’s publications
    The cultural solution to big tech’s ethics problem
    By Tomoko Yokoi, Michael R. Wade, Yokoi, Tomoko

    Digital ethics boards can help companies navigate tricky ethical issues as they innovate – provided they are carefully planned, say Tomoko Yokoi and Michael Wade at IMD Business School

    Read more
    Victims of their own success  
    By Michael R. Wade

    The world’s largest technology companies have delivered stellar growth, but the good times may prove their eventual undoing, argues Mike Wade, Professor of Innovation and Strategy at IMD Business School; Cisco Chair in Digital Business Transformat…

    Read more
    A taxonomy of 24 digital transformation KPIs
    By Michael R. Wade, Massimo Marcolivio

    Digital transformation initiatives often fail because they lack clear objectives. Michael Wade and Massimo Marcolivio explain how to communicate the ‘good numbers’.

    Read more
    In uncertain times, it pays to keep your options open
    By Arnaud Chevallier, Michael R. Wade, Lars Häggström

    A series of global shocks has made effective decision making incredibly difficult. Our experts offer three practical steps to get the balance right.

    Read more
    Take your next step
    Get a personal recommendation

    Schedule a call with a Program Advisor to discuss your career goals and see if this is the program for you.

    Talk to a program advisor
    Join a free information session

    Join online and experience a walkthrough of the Digital Transformation programs, how they work, what you can expect and how it will impact your career.

    Join a event
    Build your digital journey @IMD

    Discover IMD Digital Transformation program portfolio and customize your learning journey to your specific needs.

    Browse portfolio
    Complete 15 days of programs to earn your Digital Excellence Diploma

    Accelerate your career with IMD Digital Excellence Diploma, by getting the right skills, frameworks and tools.

    Get certified
    Next start & fee

    Length: 5 days at IMD campus, Dubai or Singapore.

    Dates
    1 May – 5 May 2023
    Location
    Dubai
    Length
    5 days
    Price
    CHF 10,900
    Apply
    Dates
    12 Jun – 16 Jun 2023
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
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    Dates
    4 Sep – 8 Sep 2023
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
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    Dates
    9 Oct – 13 Oct 2023
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
    Apply
    Dates
    4 Dec – 8 Dec 2023
    Location
    Lausanne
    Length
    5 days
    Price
    CHF 10,900
    Apply

    Get special pricing when you pursue the Digital Excellence Diploma.
    Tuition, teaching materials, and lunch are included.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

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