Leading Digital Business Transformation
Accelerate change with the power of digital
Your transformation never stops. Yet data shows that the complexity of leading digital transformation results in an 87% rate of failure. So how do you ensure success for your own digital journey? Leading Digital Business Transformation provides the solution.
Designed to simplify the complexity of leading a digital transformation, the program focuses on all your key must-haves to deliver digitally-driven change. You will dive into the newest trends, disruptions, business models, threats and opportunities, informed by the very latest research from IMD’s Global Center for Digital Business Transformation. You will learn about the importance of having an AI-resilient infrastructure, along with the best technologies, processes and culture to foster success. You will be inspired by case studies of transforming companies (legacy and digital natives) to show you where your potential obstacles lie and what your business needs to effectively grow in the future.
With guidance from expert faculty and peer leaders, you will map all these insights onto your unique situation to build a custom roadmap that enables you to return to your organization with a practical plan and the confidence to drive the evolution of your digital business transformation.
CEO, Mercedes-Benz Parts Logistics UK; Head of Logistics, Cluster UK & SA
It’s an explosion of knowledge. Prof. Michael Wade shares so much up-to date-knowledge on everything happening in digital transformation. And after sessions you continue to exchange with participants with different backgrounds and industries. It’s mind blowing.
CEO, Nahdi Medical,
Saudi Arabia
It’s real learning for impact at IMD! You learn from examples of different businesses, in different circumstances from around the world. You get eye-opening insights and a practical structure for the future.
Global Digital Director, Selena, Poland
You really understand digital transformation after this program. It’s very interactive, engaging and professors are amazing. I have built a diverse network of advanced people I can consult with.
Director – Key accounts, Wooqer, India
Attending Leading Digital Business Transformation gave me solid insight into digital transformation. We learned how it works in the real world, by exploring case studies. The program showcased how technology can create disruptive innovations in business and can be such a great enabler of change.
The program takes you on an exciting exploration of the dynamics of digital disruption and transformation, always with an aim to improving your organizational performance. You will discover the implications of the latest digital tools, technologies, and business models for your marketing, sales, strategy, operations, and leadership – from planning right through to execution.
During the program, you’ll be exposed to a unique framework called the “Digital Transformation Orchestra”, developed by IMD Global Center for Digital
Business Transformation.
The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-market, Engagement, Operations and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.
What does an agile organization look like? We discuss a set of capabilities that distinguish agile organizations from the rest.
The agenda is organized with sessions over 5 days, including interactive discussions, case studies from both traditional and disruptive organizations, peer sharing, guest speakers, and cutting-edge content.
• The digital business transformation journey
• Digitization vs digital transformation
• The dynamics of digital disruption
• The quest for digital business agility
• Digital transformation orchestra: your digital execution plan
• Platform strategy
• Cybersecurity: prevention and response
• Digital culture
• Digital governance
• The fundamentals of AI
• AI in business and society
• The future of digital transformation
• Digital ethics & corporate digital responsibility
• Digital sustainability
• Building AI resilience
• Digital strategy: fighting against disruption
• Finalizing your digital transformation roadmap
Length: 5 days at IMD campus
