Global Center for Digital Business Transformation

The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities

Global Center for Digital Business Transformation

The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities

Digital Transformation With Confidence

The Global Center for Digital Business Transformation provides fresh insights and evidence-based advice to help organizations successfully navigate their digital transformation journeys.

Established in 2015, the Center is a pioneer in best practice research on digital transformation.  It provides tried-and-tested insights on all aspects of digital transformation, including :

Predicting digital technology and business model trends & Understanding the dynamics of digital disruption
Setting up a digital transformation to succeed & Navigating the organizational dynamics that often derail transformation
Adapting people, resources, processes, and organizational culture to embrace digital transformation
Anchoring digital to support ongoing performance & Conducting digital responsibly and sustainably

We challenge the ideas that shape tomorrow’s digital landscape by building, testing, and publishing practical and applied frameworks. These frameworks are based on data-driven insights from our interactions with thousands of executives a year.

Michael Wade Cisco Chair, Professor of Innovation and Strategy, Director of the Global Center for Digital Business Transformation

Insights

Books

Award-winning book
Hacking Digital
Topics: Digital, Transition, Leadership

By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and
Nikolaus Obwegeser

Since the start of the Covid-19 pandemic, digital adoption has accelerated rapidly and is showing no signs of slowing. What was once just desirable is now an essential part of any competitive business, and the phrase &…

07 September 2021
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Award-winning book
ALIEN Thinking
Topics: Digital

By Cyril Bouquet, Jean-Louis Barsoux and Michael R. Wade

How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and…

16 March 2021
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Book
Orchestrating Transformation
Topics: Disruption, Digital

By Michael R. Wade with James Macaulay, Andy Noronha and Joel Barbier

Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining marketing share,…

25 February 2019
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Award-winning book
Digital Vortex
Topics: Strategy, Digital, Disruption

By Michael R. Wade with Jeff Loucks, James Macaulay and Andy Noronha

Digital disruption sounds like another business buzzword – until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall.…

25 June 2016
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Our center’s recent publications
Digital Vortex 2023 (Japanese Edition)

By Tomoko Yokoi, Akihiro Ishizuka, Maya Takagi, Junhao Zhong, IMD and NTT Data Consulting Report  (Japanese only) , May 2023

Digital Vortex 2023: Taiwan vs. Global trend (in English)

By Yingfen Lin and Jialu Shan, IMD and MIC Report, May 2023

Corporate Digital Responsibility Report 2022

By Tomoko Yokoi, Lazaros Goutas and Michael R. Wade, IMD Report, October 2022

We won a bronze medal at the Axiom Book Awards!

By Professor Michael R. Wade, Professor Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser

Identifying Unmet Needs in a Digital Age

By Jean-Louis Barsoux, Michael Wade, and Cyril Bouquet, in Harvard Business Review Magazine (July/August, 2022)

Using Emojis to Connect with Your Team

By Tomoko Yokoi and Jennifer Jordan, in Harvard Business Review online (May 30, 2022)

Why Outside Perspectives Are Critical for Innovation Breakthroughs

By Jean-Louis Barsoux, Cyril Bouquet, and Michael Wade, in MIT Sloan Management Review Online (February 08, 2022)

Multifarious Roles and Conflicts on an Interorganizational Green IS

By Dorothy E. Leidner, Juliana Sutanto, and Lazaros Goutas, in MIS Quarterly, 46(1), 591–608

Finding the Right Balance — and Flexibility — in Your Leadership Style

By Jennifer Jordan, Michael Wade, and Tomoko Yokoi, in Harvard Business Review Online (January 11, 2022)

6 Principles to Build Your Company’s Strategic Agility

By Michael Wade, Amit Joshi, and Elizabeth A. Teracino, in Harvard Business Review Online (September 2, 2021)

How Digital Inclusion Can Help Solve Grand Challenges

By Tomoko Yokoi, Nikolaus Obwegeser, and Michela Beretta, in MIT Sloan Management Review Online (June 14, 2021)

Digital Vortex 2021: Digital Disruption in a COVID World

By Michael Wade, Jialu Shan, Heidi Bjerkan, and Tomoko Yokoi, IMD Report, April 2021

The Unconventional Innovator Who Created Wikipedia

By Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, in MIT Sloan Management Review Online (January 12, 2021)

What the West Can Learn From China’s Live Commerce Success

By Michael Wade and Jialu Shan, in MIT Sloan Management Review Online (January 7, 2021)

How China is revolutionising e-commerce with an injection of entertainment

By Jialu Shan and Michael Wade, in the Conversation (April 2, 2020)

Every Leader Needs to Navigate These 7 Tensions

By Jennifer Jordan, Michael Wade, and Elizabeth Teracino
in Harvard Business Review Online (February 20, 2020)

How to develop the next generation of female digital leaders

By Michael R. Wade, Tomoko Yokoi, Elizabeth A. Teracino and Jialu Shan (February, 2020)

Covid-19 has accelerated digital transformation, but may have made it harder not easier

By Michael Wade and Jialu Shan, in MIS Quarterly Executive, 19 (3), pp.213-220

IMD’s latest digital insights
Digital Circle Event

Speakers

Professor Didier Bonnet
Professor of Strategy and Digital Transformation

Didier Bonnet focuses on digital economics, digital strategy, disruptive innovation, and the process of large-scale digital transformation for global corporations. A globally recognized thought leader on digital…

Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…

Digital Programs for Executives

Discover our upcoming programs on digital for executives

Live and online programs

Team

Our Director
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…

Contributing Faculty