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Latest Books
Book Competitiveness Strategy Digital
The future of competitive strategy: Unleashing the power of data and digital ecosystems
How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of compan…
By Mohan Subramaniam
Published By MIT Press ©2022
The future of competitive strategy: Unleashing the power of data and digital ecosystems
Book Communication
Clean language interviewing: Principles and applications for researchers and practitioners
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Clean language interviewing: Principles and applications for researchers and practitioners
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Summary
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
Copyright ©2022
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Language English
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Book Economics Competitiveness Leadership
The future is young: How technology, talent and innovation can help us face the most pressing challenges of our time
Amid this fast and disorienting pace of change, many are instinctively looking to political leaders and world-renowned experts for answers. As a result, important conversations that should be going on have been conspicuous by their absence. In particular, these are conversations that should involve young people. If new paradigms are emerging tha…
By Bruno Lanvin and Osman Sultan
Published By International Institute for Management Development ©2022
The future is young: How technology, talent and innovation can help us face the most pressing challenges of our time
Book Decision Making
Solvable: A simple solution to complex problems
Problem solving skills are in high demand, yet we’re not taught how to develop and apply these skills appropriately. Solvable offers a simple solution with a 3-step process—Frame, Explore, Decide—and concrete tools that you can use to become a better problem solver and successfully engage relevant people, whatever the challenge you face.
By Arnaud Chevallier and Albrecht Enders
Published By FT Press ©2022
Solvable: A simple solution to complex problems
Book Competitiveness Economics Data Analytics
IMD World Competitiveness Yearbook: 2022
The 34th edition of the IMD World Competitiveness Yearbook is being launched at a moment of tremendous turmoil. COVID-19 continues to affect large parts of the world. Interestingly, while in some countries comprehensive efforts are being made to return to a state of normalcy, other parts of the world are experiencing a massive rise in the number…
By Arturo Bris Christos Cabolis José Caballero and Marco Pistis
Published By International Institute for Management Development ©2022
Book Organizational Learning
The future of management education
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 pandemic in early 2020, an assessment of where mana…
By Martin Fellenz Sabine Hoidn and Mairead Brady
Published By Routledge ©2022
The future of management education
By Martin Fellenz Sabine Hoidn and Mairead Brady
Published By Routledge ©2022
Summary
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 pandemic in early 2020, an assessment of where mana…
Copyright ©2022
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Language English
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Book Marketing Customer Centricity
Real impact marketing: Create your 1-page marketing plan with better customer insights (3rd ed.)
Failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren’t enough to create influence or growth. When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insigh…
By Stefan Michel and Lisa Simone Duke
Published By Business School Press ©2022
Real impact marketing: Create your 1-page marketing plan with better customer insights (3rd ed.)
Book Marketing
Marketingkonzept, Marktanalyse und Marktleistung für Marketing- und Verkaufsverantwortliche
Structured marketing is an important factor for companies in order to be able to survive successfully in the market. The marketing concept serves as a means for this. It sets marketing goals and strategies and defines answers to questions such as: How is the market performance realized? In addition to the actual product, which factors contribute…
By Paul Friebe Stefan Michel Christoph Portmann and Daniela Thrier
Published By Compendio ©2022
Marketingkonzept, Marktanalyse und Marktleistung für Marketing- und Verkaufsverantwortliche
By Paul Friebe Stefan Michel Christoph Portmann and Daniela Thrier
Published By Compendio ©2022
Summary
Structured marketing is an important factor for companies in order to be able to survive successfully in the market. The marketing concept serves as a means for this. It sets marketing goals and strategies and defines answers to questions such as: How is the market performance realized? In addition to the actual product, which factors contribute…
Copyright ©2022
Copyright owner External Copyright
Language German
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book Sustainability Technology Management
Cities in a time of global emergencies: Can smart cities help?
This is the second volume of smart city case studies jointly produced by IMD and SUTD. In the short time that separated the publication of the first volume (Sixteen Shades of Smart) in 2019, and the launch of this new volume, the world has met with an unprecedented crisis, ushered in by the rapid spread of the COVID-19 virus. All our organizatio…
By Arturo Bris Christos Cabolis Chan Heng Chee and Bruno Lanvin
Published By International Institute for Management Development ©2021
Cities in a time of global emergencies: Can smart cities help?
By Arturo Bris Christos Cabolis Chan Heng Chee and Bruno Lanvin
Published By International Institute for Management Development ©2021
Summary
This is the second volume of smart city case studies jointly produced by IMD and SUTD. In the short time that separated the publication of the first volume (Sixteen Shades of Smart) in 2019, and the launch of this new volume, the world has met with an unprecedented crisis, ushered in by the rapid spread of the COVID-19 virus. All our organizations have been deeply shaken by the consequences of reduced activity levels, and the need to protect the safety of our employees, clients and fellow citizens. We know that many of the new habits and practices we had to adopt will stay with us in the longer term, contributing to defining a new normal in the way we work, learn, teach and interact with each other. There is no doubt that our economies, and to a large extent our societies, will be different in the post-COVID-19 world that is taking shape before our eyes. We shall work differently, learn differently, play and live differently. The online tools that we started to use extensively, the social and working practices that we became used to, and the new organizational and business models that we started to explore will likely be with us for a long time. We also know that the crisis has not relegated global concerns to a secondary level: climate change, growing inequalities, and the resumption of cooperative international relations remain pressing issues. This is the context in which cities will have critical roles to play. IMD and SUTD are hence very proud of having had the opportunity to collaborate in that space, and to have highlighted – before the pandemic even started – some of the key principles that will undoubtedly guide smart city designers, managers and citizens in the post-COVID-19 world: how can human-centric cities help us shape tomorrow’s world in a more resilient, a more innovative, and a more cooperative fashion?
Copyright ©2021
Copyright owner IMD Copyright
Language English
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Research Information & Knowledge Hub for additional information on IMD publications

Book Sustainability Board
The double-edged sword of corporate boards in the environmental actions of firms
Environmental issues, which encompass combatting climate change and global warming, are increasingly positioned at the top of board agendas. consequently, board policies are increasingly used as the means to reduce environmental footprint of a firm. The central aim of this book is to uncover theoretical foundations and provide solid empirical ev…
By Ivan Miroshnychenko
Published By Eurilink University Press ©2021
The double-edged sword of corporate boards in the environmental actions of firms
By Ivan Miroshnychenko
Published By Eurilink University Press ©2021
Summary
Environmental issues, which encompass combatting climate change and global warming, are increasingly positioned at the top of board agendas. consequently, board policies are increasingly used as the means to reduce environmental footprint of a firm. The central aim of this book is to uncover theoretical foundations and provide solid empirical ev…
Copyright ©2021
Copyright owner External Copyright
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book Digital Organizational Transformation
Hacking digital: Best practices to implement and accelerate your business transformation
Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and informatio…
2021 Axiom Business Book Awards – Bronze Medal
By Michael R. Wade Didier Bonnet Tomoko Yokoi and Nikolaus Obwegeser
Published By McGraw-Hill ©2022
Hacking digital: Best practices to implement and accelerate your business transformation
Book China Digital
The future of global retail: Learning from China’s retail revolution
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-…
By Winter Nie Mark J. Greeven Yunfei Feng and James J. D. Wang
Published By Routledge ©2022
The future of global retail: Learning from China's retail revolution
Book Marketing Customer Centricity
Real impact marketing: Create a 1-page marketing plan with better customer insights (2nd edition)
Failing to understand your customers can waste marketing resources and create useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren’t enough to create influence or growth. When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insights,…
By Stefan Michel and Lisa Simone Duke
Published By Business School Press ©2021
Book Competitiveness Economics
The right place: How national competitiveness makes or breaks companies
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous. The competitiveness race is not unlike a cycling race. If you want to ride…
By Arturo Bris
Published By Routledge ©2021
The right place: How national competitiveness makes or breaks companies
Book Agility Leadership
Resetting management: Thrive with agility in the age of uncertainty
The ability to renew competitive advantage with flexibility is essential for any business in today’s turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility? Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurs…
The Business Book Awards 2022 – Change & Sustainability Finalist; CEO Today Magazine’s list of the top 10 “Books to Help CEOs Thrive in the New World of Work”
By Stéphane J. G. Girod and Martin Králik
Published By Kogan Page ©2021
Resetting management: Thrive with agility in the age of uncertainty