IMD Books
Leading the Sustainable Business Transformation
- A playbook from IMD to plan, execute, and showcase corporate sustainability
- Edited by two renowned thought leaders on sustainable business transformation
- Contributing writers from over 30 IMD faculty
- Foreword by David Bach, President and Nestlé Professor of Strategy and Political Economy at IMD and Michel Demaré, Chairman of the Foundation & Supervisory Boards at IMD, Chair of the Board at AstraZeneca Plc
Publisher
Wiley
Publication date
13 December 2024
Goes beyond the ‘why’ of sustainability, instead providing the ‘how’ of achieving it, including: common barriers to change, minimizing risks, managing performance, and measuring impact
Makes the case for ‘rethinking’ sustainability as an opportunity to be embraced rather than a challenge and reveals how sustainability initiatives sharply differ from the much-criticized ESG framework and are as crucial as ever despite this backlash
Based on extensive research conducted in the past several years at the International Institute for Management Development in Switzerland (IMD), Leading the Sustainable Business Transformation: A Playbook from IMD helps readers understand why sustainability matters, what it involves, how it fits with corporate strategy and how to implement it according to the specifics of their companies. This playbook emphasizes both strategic and organizational work, delivering a framework to generate solid financial returns without depleting the world’s natural and social wealth.
With detailed case studies and quotations from executives to provide context, this book explores topics including:
- Seizing opportunities rather than managing risks: what a commitment to sustainability can do for your business.
- Five ways climate change will impact your company – and how to mitigate them
- Three steps to using ‘future-back thinking’ to plan for a more sustainable future for your business
- A seven-point checklist for successful sustainable change projects
- How digital technology can help or hinder businesses’ ability to tackle climate change
- Culture change for sustainability: How to communicate it to your people
- Hoping for the best, planning for the worst – mitigation and adaptation for climate change
- Leading systems change – how to mobilize key stakeholders
- Finding your USSP (unique sustainability selling proposition)
Editors
Contributing authors
- David Bach, President of IMD, Nestlé Professor of Strategy and Political Economy
- Sophie Bacq, Professor of Social Entrepreneurship and Coca-Cola Foundation Chair in Sustainable Development
- Richard Baldwin, Professor of International Economics
- Jean-Louis Barsoux, Term Research Professor
- Didier Bonnet, Professor of Strategy and Digital Transformation
- Salvatore Cantale, Professor of Finance
- Heather Cairns-Lee, Affiliate Professor of Leadership and Communication
- Goutam Challagalla, Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing
- Carlos Cordon, Professor of Strategy and Supply Chain Management
- Frédéric Dalsace, Professor of Marketing and Strategy
- Alfredo De Massis, Professor of Entrepreneurship and Family Business
- Marleen Dieleman, Peter Lorange Chair in Family Business
- Hischam El-Agamy, Executive Director at IMD
- Albrecht Enders, Professor of Strategy and Innovation
- Simon J Evenett, Professor of Geopolitics and Strategy
- Vanina Farber, elea Professor of Social Innovation, and Dean of the IMD EMBA program
- Susan Goldsworthy OLY, Affiliate Professor of Leadership, Communications, and Organizational Change
- Mark Greeven, Professor of Management Innovation, and Dean of Asia at IMD
- Robert Hooijberg, Professor of Organizational Behavior
- Florian Hoos, Professor of Sustainability and ESG Accounting
- Öykü Işık, Professor of Digital Strategy and Cybersecurity
- Jean-François Manzoni, Professor of Leadership and Organizational Development
- Anand Narasimhan, Shell Professor of Global Leadership, and Dean of Research at IMD
- Natalia Olynec, Chief Sustainability Officer at IMD
- José Parra Moyano, Professor of Digital Strategy
- Mikołaj Jan Piskorski, Professor of Digital Strategy, Analytics and Innovation, and Dean of Executive Education at IMD
- Patrick Reichert, Term Research Professor at the Center for Social Innovation
- Richard Roi, Affiliate Professor of Leadership and Organization
- Karl Schmedders, Professor of Finance
- Josefine van Zanten, Chief Diversity, Equity & Inclusion Officer at IMD
- Michael Wade, TONOMUS Professor of Strategy and Digital
- Michael Watkins, Professor of Leadership and Organizational Change
- Michael Yaziji, Professor of Strategy and Leadership
- Howard Yu, LEGO® Professor of Management and Innovation
- Peter Vogel, Professor of Family Business and Entrepreneurship and Debiopharm Chair of Family Philanthropy
Look inside… Table of Contents, Chapter 1, Index
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Executive programs in sustainable business
IMD offers a suite of executive programs designed to expand capabilities in key areas of sustainable transformation. From ESG reporting to circular economy innovation, courageous leadership, driving sustainability from the boardroom, and integrating sustainability into business strategy, these programs empower you to stay at the forefront of the dynamically changing landscape of business sustainability.
Our sustainable business programs don’t focus on sustainability as an add-on; they offer an integrated approach that transforms it into a strategic advantage. You’ll learn how to develop a comprehensive business strategy that meets the evolving expectations of investors, consumers, and employees, while ensuring your business remains agile, future-ready, and positioned to thrive.