Professor Mark Greeven

Dutch
Innovation and Strategy
mark.greeven@imd.org

Vita

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker.

Thinker | On the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”. Read Mark’s interview here: Thinkers50 Q&A

Author | Mark has written Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018) with cover endorsement by Tim Draper and the forthcoming Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators (MIT Press, 2019) with cover endorsement by Henry Chesbrough.

Academic | Mark is a research associate at China’s National Institute for Innovation Management, Center for China and Globalization, Center for Global R&D and Innovation, and the US-China Innovation Research Center at Duke Kunshan University. Findings of his research have been published in international academic journals like the European Management Journal and Asia-Pacific Journal of Management as well as in newspapers like The Financial Times, Dialogue, LSE Business Review, Nikkei Asian Review, The Telegraph, South China Morning Post and China Daily. His writings are collected at his blog: www.markgreeven.com

Mark Greeven received a PhD degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

SELECTED PUBLICATIONS:

Greeven, M.J., Yip, G.S, and Wei, W. (2019) “Understanding China’s next wave of innovation”, MIT Sloan Management Review, Spring.

BOOKS:

Greeven, M.J., Yip, G.S, and Wei, W. (2019) “Pioneers, Hidden Champions, Changemakers and Underdogs Lessons from China's Innovators”, MIT Press.

Greeven, M.J., and Wei, W. (2017) “Business Ecosystems in China, Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco”, Ist Edition, Routledge.

Publications