Professor Mark Greeven
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INNOVATION
STRATEGY
Professor Mark Greeven
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Vita

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation initiatives your business context is in constant flux. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker.


Thinker | On the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”. Read Mark’s interview here: Thinkers50 Q&A


Author | Mark has written Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018) with cover endorsement by Tim Draper and the forthcoming Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators (MIT Press, 2019) with cover endorsement by Henry Chesbrough.


Academic | Mark is a research associate at China’s National Institute for Innovation Management, Center for China and Globalization, Center for Global R&D and Innovation, and the US-China Innovation Research Center at Duke Kunshan University. Findings of his research have been published in international academic journals like the European Management Journal and Asia-Pacific Journal of Management as well as in newspapers like The Financial Times, Dialogue, LSE Business Review, Nikkei Asian Review, The Telegraph, South China Morning Post and China Daily. His writings are collected at his blog: www.markgreeven.com


Mark Greeven received a PhD degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

MARK GREEVEN'S PROGRAMS
Orchestrating Winning Performance
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Mark Greeven's Publications
2019
China got AI right, but did we get China right?
Article
2019
Pioneers, Hidden Champions, Changemakers, and Underdogs
Book
2019
Understanding China’s next wave of innovation
Video