Mark Greeven

Mark Greeven

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker.

Thinker | On the "2017 Thinkers50 Radar list of 30 next generation business thinkers", an annual ranking that the Financial Times deemed the "Oscars of Management Thinking". Read Mark's interview here: Thinkers50 Q&A

Author | Mark has written Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018) with cover endorsement by Tim Draper, Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China's Innovators (MIT Press, 2019) with cover endorsement by Henry Chesbrough; and The Future of Global Retail (Routledge, 2021) with cover endorsement by Jørgen Vig Knudstorp, Executive Chair, the LEGO Brand Group.

Academic | Mark is a research associate at China's National Institute for Innovation Management, Center for China and Globalization, and the Center for Global R&D and Innovation. Findings of his research have been featured in international academic journals like the Harvard Business Review, MIT Sloan Management Review, European Management Journal and Asia-Pacific Journal of Management as well as in global media like Forbes, The Financial Times, CNN, Bloomberg, Dialogue, LSE Business Review, The Business Times, Le Temps, Nikkei Asian Review, The Telegraph, South China Morning Post and China Daily. His writings are collected at his blog:

Mark Greeven received a PhD degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

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Mark Greeven's Publications
Transforming Geely: From Fridges to Motorcycles to EVs... To?
Case study
Youhualin: Digitizing the Supply Chain in China
Case study
Sea: A $140 Billion Hidden Alibaba?
Case study