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    Case Study

    XCMG: Digital business transformation of a manufacturing giant

    By Mark J. Greeven and Yunfei Feng
    6 pages
    January 2020
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    Reference: IMD-7-2142

    This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that within less than 10 years, it developed from this internal IT project to a digital platform that provides services to many external enterprises. This case is to discover the factors that enabled this rapid digital business transformation. The case study shows the digital transformation of XCMG, the leading construction equipment manufacturing company in China. Established in 1943, before the establishment of the People’s Republic of China, for past over 66 years, XCMG was a traditional manufacturing company, and enjoyed the dividends of the China’s economic development. XCMG was so successful in its manufacture b2b business not only domestically, but also internationally, by learning from oversee companies and continuous innovating. Until recently, China’s economic development slowed down, and the China–US trade friction emerged, however, XCMG had already prepared for this situation, and started its digital transformation 10 years ago.

    Learning Objective
    • The six stages of digital transformation of B2B manufacturing companies.
    • Factors enabled the successful digital business transformation of B2B manufacturing companies.
    • Challenges of B2B digital business transformation.
    Keywords
    Digital Transformation, Manufacturing, Internet of Things, China, Strategy
    Settings
    Asia, China
    Xuzhou Construction Machinery Group, Construction and Engineering, Building and Construction
    2009-2019
    Type
    Published Sources
    Copyright
    © 2020
    Available Languages
    English
    Related material
    Teaching note
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