Online program

Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

Online program

Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

Location Online

Length 5 weeks
(4-6 hours per week)

Fee CHF 1,950

Next program starts 24 April 2023

Certification Receive IMD certificate upon completion

Implement and accelerate your organization’s digital transformation

Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.

This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders involved in it. It will enable you to:

  • Discover best practices for implementing the digital transformation of your business
  • Accelerate and take the risk out of digital transformation by drawing on real-world experiences
  • Develop a clear mental roadmap of the main challenges you will face, and a toolbox of actionable solutions to them

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Learn how to set up and implement a successful digital transformation.

Understand how to maximize ROI from digital projects.

Get ready to address the people and culture-related challenges of digital transformation.

Know how to respond faster and more effectively to digital disruption.

Prepare yourself to transition your organization into a digital business.

You and your class

You are a business leader, middle manager, digital project manager, or practitioner seeking a practical, step-by-step approach to digital business transformation. You need insights into proven solutions to the common pitfalls of digital implementation in order to succeed your own.
If you have completed other IMD digital transformation programs, you will find this program a valuable next step in your learning journey as it offers hands-on, practical advice on implementing your digital transformation.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience.

Digital Transformation in Practice enabled me to demystify digital transformation. It provided comprehensive and practical information about organizational setup as well as the nuts and bolts of piloting and scaling transformation initiatives. The program is loaded with nuggets of wisdom on best practice –  and the pitfalls to avoid.

Daniel Chua Director, Learning Delivery, SEED Institute, Singapore

Digital Transformation in Practice showed me the steps to take for a successful digital transformation execution strategy. I now have the clarity, confidence, and tools to be able to support any firm, irrespective of industry, on its digital transformation journey.

Jolone Okorodudu Executive Director Wealth Management Africa, UBS Switzerland AG, Switzerland
1/2
Experience the program
“Successful digital transformation is driven by strong leaders.”- Discover the program highlights.
Creating a sense of urgency – Watch a class excerpt.

Your online learning journey

Your five-week journey will take you through the entire digital transformation process, from initiation to implementation, scaling, and the point when digital is firmly anchored within an organization and needs to be sustained. You will not only prepare to address the main challenges at every stage of the process, but will also translate these learnings into actionable steps for your organization.

Each week of the program requires 4-6 hours of time commitment and includes clear learning objectives and deliverables to help you self-measure the impact of your learning. You will be accompanied by a dedicated executive coach who will give you weekly feedback and support and help you to translate what you learn to your own context. 

Work on your own digital implementation challenge
Flexible online format with weekly deliverables
Weekly one-on-one coaching
Connect with others via group and peer work
Unit 1 : Getting started
  • Create clear and powerful transformation objective and align the team.
  • Make an inventory of existing digital initiatives and define funding.
Unite 2 : Ramping up execution
  • Set up the right organizational dynamics.
  • Accelerate digital with agile methods.
Unit 3 : Capturing value
  • Manage partnerships and ecosystems.
  • Move from product-centricity to services and solutions, and build a balanced portfolio of digital initiatives.
Unit 4 : Engaging stakeholders
  • Learn what characterizes agile digital leadership, how to make the CDO role a success and how to develop digital skills most effectively within your organization.
Unit 5 : Sustaining performance
  • Keep digital momentum going.
  • Scale initiatives, measure their performance and leverage digital for the resilience of your business.

Learning toolkit

Videos & Readings
Quizzes & Discussion forums
Takeaways toolkit
Practical assignments

Unfortunately, most digital transformations fail, but that doesn’t need to be the case. This program provides step-by-step solutions to the most common challenges.

Read more

Michael Wade Program Co-Director

We’ve gathered Learning from hundreds of practitioners to give
anyone leading digital transformation the best chance of success.

Read more

Didier Bonnet Program Co-Director
1/2

Join as a team

A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

Next start & fee

Length: 5 weeks (4-6 hours per week).

Dates
24 Apr – 28 May 2023
Location
Online
Length
5 weeks
Price
CHF 1,950
Dates
30 Oct – 3 Dec 2023
Location
Online
Length
5 weeks
Price
CHF 1,950

SPECIAL OFFER: CHF 1,750 for IMD alumni.

Application deadline closes two weeks before the session starts.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Is your company part of IMD NEXUS?
IMD NEXUS members receive a number of seats in addition to a wide range of further benefits and services.
Discover IMD’s Online Programs

One step closer to joining the IMD Alumni Network

This program will bring you closer to achieving your IMD Alumni Status. Get ready to become part of our exclusive network of global business leaders.

One step closer to joining the IMD Alumni Network

This program will bring you closer to achieving your IMD Alumni Status. Get ready to become part of our exclusive network of global business leaders.