Online program
Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

Online program

Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

Location Online

Length 5 weeks
(4-6 hours per week)

Fee CHF 1,950

Next program starts 30 October 2023

Certification Receive IMD certificate upon completion

Implement and accelerate your organization’s digital transformation

Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.

This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders involved in it. It will enable you to:

  • Discover best practices for implementing the digital transformation of your business
  • Accelerate and take the risk out of digital transformation by drawing on real-world experiences
  • Develop a clear mental roadmap of the main challenges you will face, and a toolbox of actionable solutions to them

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Learn how to set up and implement a successful digital transformation.

Understand how to maximize ROI from digital projects.

Get ready to address the people and culture-related challenges of digital transformation.

Know how to respond faster and more effectively to digital disruption.

Prepare yourself to transition your organization into a digital business.

You and your class

You are a business leader, middle manager, digital project manager, or practitioner seeking a practical, step-by-step approach to digital business transformation. You need insights into proven solutions to the common pitfalls of digital implementation in order to succeed your own.
If you have completed other IMD digital transformation programs, you will find this program a valuable next step in your learning journey as it offers hands-on, practical advice on implementing your digital transformation.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience.

Digital Transformation in Practice enabled me to demystify digital transformation. It provided comprehensive and practical information about organizational setup as well as the nuts and bolts of piloting and scaling transformation initiatives. The program is loaded with nuggets of wisdom on best practice –  and the pitfalls to avoid.

Daniel Chua Director, Learning Delivery, SEED Institute, Singapore

Digital Transformation in Practice showed me the steps to take for a successful digital transformation execution strategy. I now have the clarity, confidence, and tools to be able to support any firm, irrespective of industry, on its digital transformation journey.

Jolone Okorodudu Executive Director Wealth Management Africa, UBS Switzerland AG, Switzerland
Experience the program
“Successful digital transformation is driven by strong leaders.”- Discover the program highlights.
Creating a sense of urgency – Watch a class excerpt.

Your online learning journey

Your five-week journey will take you through the entire digital transformation process, from initiation to implementation, scaling, and the point when digital is firmly anchored within an organization and needs to be sustained. You will not only prepare to address the main challenges at every stage of the process, but will also translate these learnings into actionable steps for your organization.

Each week of the program requires 4-6 hours of time commitment and includes clear learning objectives and deliverables to help you self-measure the impact of your learning. You will be accompanied by a dedicated executive coach who will give you weekly feedback and support and help you to translate what you learn to your own context. 

Work on your own digital implementation challenge
Flexible online format with weekly deliverables
Weekly one-on-one coaching
Connect with others via group and peer work
Unit 1 : Getting started
  • Learn how to create a clear and powerful digital transformation objective
  • Adopt strategies to align the top team to drive transformation success
  • Build urgency into the transformation even if your organizations is performing well
  • Develop effective funding mechanisms for your digital programs
Unite 2 : Ramping up execution
  • Get your board of directors on board for digital transformation
  • Choose the right governance model for your transformation
  • Learn how to make IT and digital work together seamlessly
  • Leverage digital tools and technologies to achieve organizational resilience
Unit 3 : Capturing value
  •  Learn how to manage partnerships and build ecosystems
  • Find out how to manage digital in a responsible and sustainable manner
  • Understand how to leverage digital to move from products to services and solutions
  • Build a balanced portfolio of digital initiatives
Unit 4 : Engaging stakeholders
  •  Learn how to become an effective digital leader
  • Understand how to make the role of the CDO, or any digital leader, a success
  • Develop approaches to build digital skills within your organization
  • Understand and develop the literacies required for your and your teams to adopt a digital mindset
Unit 5 : Sustaining performance
  •  Learn how to effectively take digital projects from start start-up to scale-up
  • Leverage different approaches to measuring the performance of digital initiatives
  • Understand how to move beyond digital transformation
  • Identify the steps required to transform into a digital business

Learning toolkit

Videos & Readings
Quizzes & Discussion forums
Takeaways toolkit
Practical assignments

Unfortunately, most digital transformations fail, but that doesn’t need to be the case. This program provides step-by-step solutions to the most common challenges.

Read more

Michael Wade Program Co-Director

We’ve gathered Learning from hundreds of practitioners to give
anyone leading digital transformation the best chance of success.

Read more

Didier Bonnet Program Co-Director
The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

Next start & fee

Length: 5 weeks (4-6 hours per week).

30 Oct – 3 Dec 2023
5 weeks
CHF 1,950

SPECIAL OFFER: CHF 1,750 for IMD alumni.

Application deadline closes seven days before the session starts.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Join as a team

A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

Elevate your executive career

Earn your Online Advanced Certificate and take your career to the next level.

Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

Find out more.

One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

125k+ alumni


250+ events per year


50 clubs worldwide


Is your company part of IMD NEXUS?
IMD NEXUS members receive a number of seats in addition to a wide range of further benefits and services.
Discover IMD’s online programs