Professor Albrecht Enders

Strategy and Innovation


Albrecht Enders is Professor of Strategy and Innovation and Dean of Programs and Innovation at IMD. His major research, teaching and consulting interest is the reaction of companies to radical changes in their environment.

Professor Enders has worked for clients such as ABB, Deloitte, Deutsche Bank, Siemens, Douglas Holding, Honda, ICBC, Novartis, MTR HongKong, Roland Berger, Safran, Stora Enso, Telenor, Thyssen Krupp, TUI, Vodafone and VTT. In addition to running highly customized company-specific programs that focus on corporate transformation, he also directed the Advanced Strategic Management Program, one of IMD's core general management programs. Before coming to IMD, Professor Enders spent three years as a consultant with The Boston Consulting Group in the company's Cologne office where he worked on projects in the areas of financial services, energy and industrial goods. These projects focused on strategy development, reorganization and efficiency improvement.

Professor Enders' research has appeared in leading academic journals such as Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review and Research Policy, and practitioner-oriented outlets including Harvard Business Review, MIT Sloan Management Review and The Financial Times. He has also authored numerous case studies on companies such as Nestle,, Nordea, XING and SonyBMG , as well as written a strategy textbook, "Strategies for e-business" (FT Prentice Hall, 2014). His research and case writing efforts have been recognized by awards from the BPS division of the Academy of Management in 2011, 2012 and 2013, EFMD in 1999 and 2014, ECCH in 2001 and 2002, and SIM in 2005 and 2008.

Albrecht Enders holds a PhD in strategic management from the Leipzig Graduate School of Management in Germany and a BA in economics from Dartmouth College in the USA.


Managerial Articles:

  • Albrecht Enders and Lars Haggstrom. How the world's oldest company reinvented itself., 31 January 2018.
  • Gregor Gimmy, Dominik Kanbach, Stephan Stubner, Andreas König and Albrecht Enders. What BMW's Corporate VC Offers that Regular Investors Can't., 27 July 2017.
  • Albrecht Enders, Andreas König and Jean-Louis Barsoux. Stop Jumping to Solutions! MIT Sloan Management Review, Vol. 57, Iss. 4, 2016: 63-70.

Academic Articles:

  • Andreas König, Jan Mammen, Angela Fehn, and Albrecht Enders. Silver bullet or ricochet? Ceo's use of metaphorical communication and infomediaries' evaluations. Academy of Management Journal, Vol. 61, Iss. 4, 2018: 1196-1230.
  • Wolf-Christian Gerstner, Andreas König, Albrecht Enders and Donald C. Hambrick. CEO Narcissism, Audience Engagement, and Organizational Adoption of Technological Discontinuities. Administrative Science Quarterly, Vol. 58, Iss. 2, 2013: 257-291.
  • Andreas König, Nadine Kammerlander and Albrecht Enders. The Family Innovator's Dilemma: How Family Influence Affects the Adoption of Discontinuous Technologies by Incumbent Firms. Academy of Management Review, Vol. 38, Iss. 3, 2013: 418-441.


Albrecht Ender's Google Scholar Profile