Most businesses today have a manual covering every company process, from comparatively routine matters such as onboarding new employees and standard operating procedures to more complex, business-critical activities such as expanding into new territories – and even innovating and creating new concepts. Many larger organizations maintain an exhaustive library of such playbooks, capturing everything from the business model and top-level strategy down to the roles and responsibilities of every employee and department – but what they lack are ways to connect the dots. In other words, they have no “playbook” to ensure that what they do in practice is what they intended to do at the outset; a potential misalignment that can prove fatal. 

Distilled wisdom 

This gap between intention and execution is what drove Atif Rafiq to write his latest book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action. Encapsulating the distilled wisdom of mo…