Organizations of every size and shape today know it’s crucial to bridge the gap between innovation and execution – but it’s a hard feat to accomplish and very often they get it...
Most businesses today have a manual covering every company process, from comparatively routine matters such as onboarding new employees and standard operating procedures to more complex, business-critical activities such as expanding into new territories – and even innovating and creating new concepts. Many larger organizations maintain an exhaustive library of such playbooks, capturing everything from the business model and top-level strategy down to the roles and responsibilities of every employee and department – but what they lack are ways to connect the dots. In other words, they have no “playbook” to ensure that what they do in practice is what they intended to do at the outset; a potential misalignment that can prove fatal.
This gap between intention and execution is what drove Atif Rafiq to write his latest book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action. Encapsulating the distilled wisdom of mo…
Join us on 30 November as author Atif Rafiq explores new way to innovate into the unknown and move from strategy to action. Register below
Connect on 30 November, 1pm CET, to the I by IMD Book Club as IMD Professor of Strategy and Innovation Albrecht Enders is joined by Atif Rafiq, author of the Wall Street Journal bestseller Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action.
He will introduce his breakthrough methods for solving the unknown on the path to innovation, creativity, and business growth, while avoiding bureaucracy and stagnation.
Time: 13:00 (CET)
From the journey of senior executives to issues of gender and data bias, each month, we’ll discuss one recently released book, and add a new one to the list, so you'll be able to plan ahead.