Peter Lorange

Emeritus Professor of Strategy and Honorary President of IMD

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Peter Lorange is Emeritus Professor of Strategy and Honorary President of IMD.

A strategy expert whose areas of special interest include global strategic management and strategic planning and entrepreneurship for growth, Lorange has conducted extensive research on multinational management, planning processes, and internally generated growth processes. He has written or edited more than 30 books and 120 articles on these subjects.

As a key architect of the 1990 merger between the International Management Institute (IMI) and Nestlé’s Institut pour l’Etude des Méthodes de Direction de l’Entreprise (IMEDE), he was central to the development of IMD. This merger produced the International Institute for Management Development (IMD) in its current form. As President of IMD, a position he held from 1993 to 2008, Lorange played a significant role in shaping the Lausanne campus by commissioning most of its new buildings. He was also Professor of Strategy, held the Nestlé Chair for Strategy, and then held the Kristian Gerhard Jebsen Chair for International Shipping.

Among IMD’s pioneering work over the past 75 years has been the Institute’s contribution to the world of family business, where it was one of the first academic organizations to offer dedicated programs to business-owning families. To build on this global legacy, IMD established the Peter Lorange Chair in Family Business.

In addition to his academic work, Lorange was founder, sole owner, Chairman and CEO of the Lorange Network, where he led digital business knowledge transfer for business owners, entrepreneurial families, and investors. He was formerly owner and President of the Lorange Institute of Business and the owner and Chairman of S. Ugelstad Invest, a large investment company. He was also owner of S. Ugelstad’s Rederi, which was sold in 2006.

Lorange was formerly President of BI Norwegian Business School in Oslo. Before that leadership role, he was affiliated with the Wharton School of the University of Pennsylvania for more than a decade in various assignments, including serving as head of the Joseph H. Lauder Institute of Management and International Studies and The William H. Wurster Center for International Management Studies. At Wharton, he was also the William H. Wurster Professor of Multinational Management. He also taught for eight years at the MIT Sloan School of Management.

In addition to his academic work, Lorange has extensive experience in shipping, having served as director on several boards (Royal Caribbean Cruise Lines, Kvaerner and Seaspan, ISS, Keystone Solutions, Globalpraxis, Copenhagen Business School and many others).

Lorange earned his undergraduate degree from the Norwegian School of Economics, received a master’s degree in operations management from Yale University, and a doctorate in business administration from Harvard Business School. In addition, he is the recipient of six honorary doctorates.

Academic publications
Book
Executive education after the pandemic: A vision for the future
Business education and executive development has been one of the most fascinating industries in the world and the fastest growing segment of higher education over the past decades. Today, it is exp...
Published 29 November 2021
Insight for Executives
Article
Driving renewal: The entrepreneur-manager
The article focuses on renewal strategies, a means to protect and extend the core business of a firm. Renewal strategies transform the core through a series of leverage and building of business str...
Published 1 January 2008
Article
Sponsoring renewal
Entrepreneur-managers are highly desired in the corporate world. But few are successful unless they have an executive sponsor. The context that he/she sets for the shaping and implementation of a r...
Published 1 November 2007
Article
One way to renew a firm's competencies is to connect with external constituencies - other firms, research centres and academic institutions
Sustaining profitable growth is becoming a daunting task for many firms, especially in today's dynamic environment. Market opportunities may be fleeting, and strategies are quickly made obsolete th...
Published 1 December 2005
Article
Bringing the college inside
Academic-industry alliances have been around long enough to sprout their own ivy, yet these staples of technology innovation have undergone little innovation themselves. Now a few companies are pio...
Published 1 December 2005
Article
Memo to marketing
The marketing function has been under increasing pressure to deliver. Its challenge is to see new business opportunities before they become obvious, to lead the market and not be led, to have a pro...
Published 1 February 2005
Article
How Japan can grow
Japan's economy has been in the doldrums for so long that many Japanese seem to have adopted a resigned attitute of Sho ga nai ("that's life") toward it. But Japan, of course, can become competitiv...
Published 1 February 2004
Article
Back to school: Executive education in the U.S.
Many US business schools have failed to respond to the needs of their customers - businesses and students. This has led to declining enrollment and to a more general discussion about the relevance ...
Published 1 March 1994