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Case Study

EMX: Lack of planning or perseverance for success?

By Peter Lorange, Ulf Mimer, Richard Mcerlean and Nicolas Chauvet

11 pages

December 1998

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Reference: IMD-3-0769

This case is focused on the acquisition of Spectrum, Inc. – later renamed to EMX, Inc. – by Ericsson Radio Systems. The case highlights the motivations for the acquisition as well as the strategic, managerial and entrepreneurial issues that the acquisition of EMX raised within Ericsson in the context of a fast-growing international market.

Keywords

Business Development

Settings

1988-1993

Type

Field Research

Available Languages

English

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Reference IMD-7-2578

Organization Unilever

Industry Consumer Goods

Available Languages English

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