Case Study

Indoor cellular communications dilemma

5 pages
December 1998
Reference: IMD-3-0784

This case shows how the R&D division of Ericsson Radio Systems developed a new technological concept to address the indoor cellular communications issue. An internal project team actually developed, tested and presented the + hub and radio transmitters ; system that was considered a major technological breakthrough. However, the business units within Ericsson never showed a strong interest for the technology and Malte Lillestrelle, the project leader, was very disappointed when he learned that Ericsson’s major European competitor, Nokia, had developed a product line for indoor cellular comminucations based on the ideas he and his team had worked on three years before.

Keywords
Business Development
Settings
Europe, Sweden
1993-1996
Type
Field Research
Copyright
© 1998
Available Languages
English
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