Case Study

Orient Overseas Container Line

7 pages
May 2008
Reference: IMD-3-1933

Emerged from debt crisis in early 1990s, Orient Overseas Container Line streamlined its diversfied businesses to focus on the core business. Its three-pillar strategy contributed to its fast growth. Yet it faced challenges such as rising cost, increasing concerns about environment and security and shortage of seafarers.

Keywords
Shipping, Competitive Advantage
Settings
1985-2008
Type
Field Research
Copyright
© 2008
Available Languages
English
Related material
Teaching note
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