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There is very little in an organization today that is untouched by data analytics, no matter what industry you are in.
Business Analytics for Leaders will give you a strategic, high-level understanding of big data and digital analytics plus practical tools you can use. You will also have a brief introduction to the application of Artificial Intelligence which you may apply to your own business context.
At the end of the program you'll know how to use business analytics as a strategic advantage. You will understand the different levels of data analytics maturity and where your organization stands.
Learn how big data can give you and your company a strategic advantage
Discover the various sources of data, both within and outside your organization
Understand the different types of analytics and which is best suited to your needs
Investigate the different levels of data analytics maturity and where your organization stands
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IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
IMD business school rankings
Our executive education programs are ranked highly by the world's most influential business publications.
We have reopened our Lausanne campus and resumed classroom learning while continuing our virtual and hybrid programs.