Master digital analytics as a catalyst for business innovation

There is very little in an organization today that is untouched by data analytics, no matter what industry you are in.  

Business Analytics for Leaders will give you a strategic, high-level understanding of big data and digital analytics plus practical tools you can use. You will also have a brief  introduction to the application of Artificial Intelligence which you may apply to your own business context.

At the end of the program you'll know how to use business analytics as a strategic advantage. You will understand the different levels of data analytics maturity and where your organization stands.



Learn how big data can give you and your company a strategic advantage


Discover the various sources of data, both within and outside your organization


Understand the different types of analytics and which is best suited to your needs


Investigate the different levels of data analytics maturity and where your organization stands



What's special about learning online @IMD?

Personalized coaching at each step, live open sessions with your professors and frequent interaction with peers ensures an immersive and interactive learning experience.

World-class faculty introduce you to the very latest in business knowledge and provide you with the tools and skills to overcome challenges and find solutions.

Constant opportunities to apply what you learn to your own business context ensure real impact back at work - surveyed alumni score application of knowledge as 8.7/10.

IMD's Online programs have a 92% completion rate - online learning provides an excellent platform to strengthen your business skills while being flexible enough to fit into an already busy schedule.

Action learning assignemnts
Action learning assignments
Group work sessions
Group work sessions
Touchpoints with Professional Learning Coach
Touchpoints with Professional Learning Coach

Business Analytics for Leaders gives you the critical tools you need to succeed in today’s data-driven business environment.

Amit Joshi

Program director

At the end of this program, you will chart a path to analytics excellence for yourself, for your division and for your organization.

Amit Joshi

Progam Director

Next start & fee
Program length: 8 weeks of study (4-6 hours per week)


CHF 2,950


CHF 2,750 for IMD alumni

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IMD business school rankings

At the top of the charts

Our executive education programs are ranked highly by the world's most influential business publications.