Harness the strategic power of business analytics

Are you a manager or an executive who wants to understand the basics of big data and data analytics and their application in business?

Business analytics help organizations to anticipate trends and outcomes and make informed decisions. Our Business Analytics for Leaders program is designed to give you a strategic overview of different types of big data and data analytics, allowing you to identify how your organization can use them to drive success. You’ll learn the difference between offensive and defensive analytics strategies and reflect on the strategy your business needs. Practical tools will enable you to assess your organization’s data analytics capability, compare it with that of other companies, and identify gaps.

You’ll have a brief introduction to artificial intelligence and machine learning, and discover how you can leverage them to create a competitive edge for your business.

Towards the end of the program, you'll develop a digital analytics roadmap for your business.  

influence

Learn how big data can give you and your company a strategic advantage

manage

Discover the various sources of data, both within and outside your organization

creativity

Understand the different types of analytics and which is best suited to your needs

Self

Investigate the different levels of data analytics maturity and where your organization stands

 

 

videos
42
videos
Action learning assignemnts
12
Action learning assignments
Group work sessions
5
Group work sessions
Touchpoints with Professional Learning Coach
8
Touchpoints with Professional Learning Coach
Next sessions
Duration: 8 weeks of study (4-6 hours per week)
2022
from
02
May
to
26
June

Online

CHF 2,950

2022
from
10
Oct.
to
04
Dec.

Online

CHF 2,950

SPECIAL OFFER

CHF 2,750 for IMD alumni

 

Application deadline closes 2 weeks before the session starts.

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Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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We have reopened our Lausanne campus and resumed classroom learning while continuing our virtual and hybrid programs.

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