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Harness the strategic power of business analytics
Are you a manager or an executive who wants to understand the basics of big data and data analytics and their application in business?
Business analytics help organizations to anticipate trends and outcomes and make informed decisions. Our Business Analytics for Leaders program is designed to give you a strategic overview of different types of big data and data analytics, allowing you to identify how your organization can use them to drive success. You’ll learn the difference between offensive and defensive analytics strategies and reflect on the strategy your business needs. Practical tools will enable you to assess your organization’s data analytics capability, compare it with that of other companies, and identify gaps.
You’ll have a brief introduction to artificial intelligence and machine learning, and discover how you can leverage them to create a competitive edge for your business.
Towards the end of the program, you'll develop a digital analytics roadmap for your business.
Learn how big data can give you and your company a strategic advantage
Discover the various sources of data, both within and outside your organization
Understand the different types of analytics and which is best suited to your needs
Investigate the different levels of data analytics maturity and where your organization stands
What our participants say
IMD Business Analytics for Leaders gave me a high-level understanding on how to use business analytics to a strategic advantage. The executive program has a very interesting practical take, with hints, inputs, and tools that I was able to immediately use in my day to day work. IMD again provided me with a top-quality learning experience.
Claudio ELIA
Legal Director at STMicroelectronics International NV
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