Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Unit 1: What is big data?
  • Learn how to navigate the program platform, understand the definition of big data in terms of the three Vs (variety, volume, velocity), and find out how companies can use these to create value for themselves and leverage opportunities and avoid threats.
Unit 2: How is data categorized?
  • Understand the way data is categorized in terms of its format (structured/unstructured) and source (internal/external), and identify possible sources of useful data for your organization.
Unit 3: What are analytics – and why are they useful?
  • Comprehend the three types of analytics (descriptive, predictive, prescriptive), describe an area of implementation for your organization, and explore the way in which analytics would change decision-making and make you more competitive.
Unit 4: AI & ML
  • Advance your awareness of Artificial Intelligence (AI) and Machine Learning (ML) and discover the three ways in which AI and ML are being applied to organizations. Examine how these technologies may influence your business and role in the future.
Unit 5: How is your firm using DA?
  • Reflect on the level of Data Analytics (DA) maturity for your firm, and devise a plan to develop further opportunities for your business by enhancing the use of DA. Learn how you can drive business value from DA.
Unit 6: What is your DA strategy?
  • Discover the different generic strategies (offensive/defensive) when deploying DA, pinpoint where your business falls on the Data-Strategy spectrum, and identify the strategy that your business requires to improve performance and deliver better value.
Unit 7: How DA ready is your firm?
  • Acquire tools to assess how DA ready your firm is and identify the four drivers (data, tools, people, and strategy) that can help you develop or increase your DA capability. Compare your DA capability with that of other firms.
Unit 8: Big picture
  • Focus on how to apply the concepts and knowledge introduced on Data Analytics holistically and develop a link between DA capabilities and AI. Develop a DA roadmap for your organization.


You will have a dedicated professional learning coach, making sure you receive a highly individualized learning experience.

Your professional learning coach accompanies you through your eight-week learning journey on this Business Analytics for Leaders online course. They provide support and feedback as you apply your learning directly into your workplace, where it has an immediate impact.

Their input helps you translate your learning to your particular context. By spreading this feedback regularly throughout the program, you’ll be sure to embed your ongoing learning directly in your daily work.

Your professional learning coach interacts with you via video, in writing, and over the phone. You have calls, spread across the 5-weeks, at intervals that consolidate your learning.

Your learning coach helps you

Define your learning objectives
Review your progress on a weekly basis
Overcome your challenges
Translate what you learn to your own context

Your weekly schedule including interaction with your coach

Acquire knowledge
  • Videos
  • Cases studies


Time commitment: 1-2 hours per week

Connect & Apply
  • Discussion forums
  • Peer review
  • Exercises


Time commitment: 1-2 hours per week

  • Professional coaching
  • Project application in your business


Time commitment: 1-2 hours per week

Take your next step
Get a personal recommendation

Schedule a call with Program Advisor Emma Repo to discuss your career goals and see if this is the right program for you.

Join a free information session

Join online and experience a walkthrough of the Online programs, how they work, what you can expect and how it will impact your career.

Build your online journey @IMD

Join online and experience a walkthrough of the general management programs, how they work, what you can expect, and how it will impact your career.

Gain your Online Advanced Certificate

Get the training and expertise you need to accelerate your executive career.