Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Unit 1: What is big data?

Learn to measure using the three Vs (variety, volume, and velocity).
Explore what big data is currently available in your organization.

Unit 2: How is big data categorized and how to find it?

Learn how to build a Data Category Map for your organization.
Understand the differences between structured and unstructured data.
Analyze uncapped data sources.
Distinguish between marketing roles.

Unit 3: What are analytics – and why are they useful?

Discover the concept of digital analytics.
Learn the key challenges with big data and analytics.
Understand the advantages of analytics over intuition.

Unit 4: Artificial intelligence and machine learning

Discover what AI and ML are.
Examine the effect these technologies will have on business in the future.
Learn how to harness these technologies within your business.

Unit 5: How is your organization using data?

Learn about different levels of data maturity in business.
Discover how maturity and capability can drive analytics in your organization.

Unit 6: What is your digital analytics strategy?

When to be offensive or defensive with your analytics strategy.
Learn to apply strategies to your organization and challenges.

Unit 7: How analytics ready is your company?

Discover the key drivers of digital analytics in your organization.
Explore your capacity and capability to effectively deploy analytics in your organization.

Unit 8: The big picture

Explore how digital analytics and artificial intelligence are linked.
Learn how to align your overall strategy to your analytics and AI strategy.

Coaching

You will have a dedicated professional learning coach, making sure you receive a highly individualized learning experience.

Your professional learning coach accompanies you through your eight-week learning journey on this Business Analytics for Leaders online course. They provide support and feedback as you apply your learning directly into your workplace, where it has an immediate impact.

Their input helps you translate your learning to your particular context. By spreading this feedback regularly throughout the program, you’ll be sure to embed your ongoing learning directly in your daily work.

Your professional learning coach interacts with you via video, in writing, and over the phone. You have calls, spread across the 5-weeks, at intervals that consolidate your learning.