Generative AI: What comes next?

The world has become familiar with artificial intelligence that can answer questions, often in a convincingly human manner. But so far, the technology has been limited by some key constraints. The first is that humans are still required to come up with the initial inputs, or ‘prompts’, to start conversations or processes. A second is that the relationship is bi-directional, interactions generally happen between a single human and an AI program.

But that may soon change.

In the not-too-distant future Amit and Mike expect seismic shifts in how generative AI will operate. Rather than working as a sounding board for our ideas, AI may well adapt to originate them, and perhaps even move into management itself. Could 2024 bring the advent of AI-powered digital coaches, a boss AI, or even a MomGPT?

In the sixth and final episode of this IMD miniseries on Generative AI, Mike and Amit discuss the future of this fast-growing sector and the possible limits on technological progress.

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Michael Wade is Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. He also holds the Cisco Chair in Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies, as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership.

Amit Joshi is Professor of AI, Analytics, and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience in AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.