Author

Stefan Michel

Professor Michel’s major research interests are in customer-focused marketing strategy, service innovation, and pricing. At IMD, he is the Dean of the Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies.

Latest news

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience