Inflation: How to raise prices and preserve margins (without losing consumers)
Companies can offset the pressure on their cost base by rethinking products, supply chains, and pricing strategies....
Author
Stefan Michel
Professor Michel’s major research interests are in customer-focused marketing strategy, service innovation, and pricing. At IMD, he is the Dean of the Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies.
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Books to inspire, inform and entertain
1 July 2022 • by Anand Narasimhan, Stefan Michel, Karl Schmedders, Robert Hooijberg, Susan Goldsworthy, Alyson Meister, Katharina Lange, Shlomo Ben-Hur in I by IMD Book Club • 7 min read
From dealing with burnout and bullsh*t to the joys of friendship and climbing mountains, IMD professors offer a varied choice of summer reading material ...
