Author

Stefan Michel

Professor Stefan Michel‘s primary research interests are AI’s impact on strategy, pricing, and customer-centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case study authors worldwide by The Case Centre. He is currently Dean of Faculty and Research at IMD and is also Program Director for two IMD programs: the 10-day Breakthrough Program for Senior Executives (BPSE), guiding leaders in defining their next breakthrough; and Strategic Thinking, an 8-week online program with 1-1 coaching, helping professionals become better strategists while working on a concrete strategic initiative for their organizations.

Latest publications

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Sunset on 2024

Predictions for 2024....How did we do?

December 20, 2024 • by Robert Hooijberg, Arturo Bris, David Bach, José Parra Moyano, Michael R. Wade, Julia Binder, Howard H. Yu, Simon J. Evenett, Alyson Meister, Salvatore Cantale, Stefan Michel in 2024 trends • 11 min read

At the end of last year, IMD professors outlined their expert predictions for 2024. Read on to find out who was proved wonderfully right by events, and whose crystal ball was occluded...

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